Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it normal for Bing rankings to fluctuate so much on a daily basis?
-
Hi all,
I launched a new website in Aug 2015, and have had some success with ranking organically on Google (position 2 - 5 for all of my target terms). However I'm still not getting any traction on Bing.
I know that they use completely different algorithms so it's not unusual to rank well on one but not the other, but the ranking behaviour that I see seems quite odd. We've been bouncing in and out of the top 50 for quite some time, with shifts of 30+ positions often on a daily basis (see attached). This seems to be the case for our full range of target terms, and not just the most competitive ones.
I'm hoping someone can advise on whether this is normal behaviour for a relatively young website, or if it more likely points to an issue with how Bing is crawling my site. I'm using Bing Webmaster tools and there aren't any crawl or sitemap issues, or significant seo flags.
Thanks
-
Hi Joe,
The ranking factors are not appreciably different for Bing/Yahoo than for Google, but you will always see some disparity between them. One suggestion I would offer is make sure you are as diligent with your Bing Business Listing as you are with Google. Otherwise, look at those ranking ahead of you and see what they are doing you are not, then see if you can manipulate a page to rise in the rankings.
Another thing to do would be to use Bing Webmaster Tools like you are probably using Google Analytics. This will surely provide some insights into which pages are rankings and which ones might need to be tweaked for Bing.
-
Hi Sean,
Never had a penalty and no robots.txt issues, but thanks for the response.
Joe
-
Hi there,
Has your website been penalized before in any way? Sometimes where a disavow file has been applied to Google, some webmasters don't also apply this to Bing which can sometimes cause disparity between the two.
Yes, you're right that Bing has a different algorithm and crawling schedule but more often than not, rankings between the two are pretty similar. Is there anything in your robots.txt file that blocks bingbot?
Hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why has my website been removed from Bing?
I have a website that has recently been removed from Bing's index, but can't figure out why. The website isn't new, and it is indexed just fine on Google. These are the steps I've tried: The website is verified in Bing Webmaster Tools and successfully submitted the sitemap. I tested the URL to ensure that Bingbot is allowed to crawl the site I submitted URLs to Bing via the URL Submission tool There isn't a "noindex" on the site preventing it from being indexed When I do a URL Inspection, an error message comes up saying "The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. We recommend you to follow Bing Webmaster Guidelines." I contacted Bing to ask whether the website was removed in error, but received a reply that the website doesn't comply with Bing's quality guidelines, but they wouldn't go into detail as to which guidelines the website isn't meeting. The website URL is https://www.pardeehospital.org. Can anyone offer any advice or insight as to why Bing won't index our site? Thank you!
Intermediate & Advanced SEO | | lindsey.steinkamp0 -
What to do with PDFs that rank well?
Looking at some reports, I found that a client's site has PDFs that are ranking well for niche terms and getting some traffic. What can I do to get more out of them from a marketing standpoint? The obvious issue is that a PDF doesn't have the interactivity of a site visit, where we have analytics and CTAs. Someone has to follow a link back from the PDF to the site for us to even register a visit, let alone try to get their email or have them otherwise convert. My first guess is to make landing page summaries of the PDF content that link to the PDF, and canonical the PDF to the respective landing page. Has anyone tried this, or done something else that they would recommend again in this situation?
Intermediate & Advanced SEO | | JFA0 -
How Much Domain Age Matter In Ranking?
I am very confused about domain age. I read many articles about domain age, some experts say domain age does matter in ranking and some experts say it doesn't matter in the ranking. Kindly guide me about domain age.
Intermediate & Advanced SEO | | MuhammadQasimAttari0 -
How to rank my website in Google UK?
Hi guys, I own a London based rubbish removal company, but don't have enough jobs. I know for sure that some of my competitors get most of their jobs trough Google searches. I also have a website, but don't receive calls from it at all. Can you please tell me how to rank my website on keywords like: "rubbish removal london", "waste clearance london", "junk collection london" and other similar keywords? I know that for person like me (without much experience in online marketing) will be difficult task to optimize the website, but at least - I need some advices from where to start. I'm also thinking to hire an SEO but not sure where to find a trusted company. Most importantly I have no idea how much should pay to expect good results? What is too much and what is too low? I will appreciate all advices.
Intermediate & Advanced SEO | | gorubbishgo0 -
Google Flux in Rankings Or Something More Serious
Hi all, Two weeks ago i noticed that one of our pages which normally ranks in the top 5 of search results dropped out of the top 50 results. I checked to make sure there were no Google penalties and checked to make sure the page was crawlable. Everything seemed fine and after a few hours our page went back into the number one position. I assumed it was a Google Flux. This number one ranking lasted about a week, today I see my page has dropped out of the top 50 yet again and hasn't come back up. again there are no penalties and there doesn't seem to be issues with the page. I'm hoping it comes back up to the top by tomorrow. What could be causing such a big dip multiple times?
Intermediate & Advanced SEO | | znotes0 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
Subpage ranking for homepage keyword
Hi all, May seem like a simple scenario and I might be missing something, but my subpage seems to be ranking for my main homepage keyword. The subpage PR is 28 and my domain authority is 17, how can I get my main home page to rank instead of the sub page (product page)? I want to stay away from exact match anchor text links, any suggestions?
Intermediate & Advanced SEO | | SO_UK0 -
Could ranking problem be caused by Parked Domain?
I've been investigating a serious Google ranking drop for a small website in the UK. They used to rank top 5 for about 10 main keywords and overnight on 24/3/12 they lost rankings. They have not ranked in top100 since. Their pages are still indexed and they can still be found for their brand/domain name so they have not been removed completely. I've coverered all the normal issues you would expect to look for and no serious errors exist that would lead to what in effect looks like a penalty. The investigation has led to a an issue about their domain registration setup. The whois record (at domaintools) shows the status as "Registered and Parked or Redirected" which seems a bit unusual. Checking the registration details they had DNS settings pointing correctly to the webhost but also had web forwarding to the domain registrar's standard parked domain page. The domain registrar has suggested that this duplication could have caused ranking problems. What do you think? Is this a realistic reason for their ranking loss? Thanks
Intermediate & Advanced SEO | | bjalc20110