Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Meta Keywords matter?
-
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
-
I would argue that Amazon.com is probably one of the best sites on the web for SEO and they use Meta Keywords on every page. I have used them on our sites and seen no negative impacts either.
-
Hi Brandon Pagan,
Yes, the Meta Keywords tag is ignored by Google. If you do list them it might have a negative impact. Not for the search engines but it might actually tip off your competitors to what your SEO strategy is, so that is a big negative. It is best to not even list it in your head section anymore.
Regards,
Kevin
-
Hi Brandon! Google announced in 2009 that they no longer use the keywords meta tag in search rankings.
They also don't use the meta description to rank websites, however please know that a more helpful meta description can increase click through rates, which can positively impact your ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimal use of keywords in header tag
what does optimal use of keywords in header tag actually mean given you indicate this as hurting seo factor?
Technical SEO | | Serg1550 -
Yoast and wordpress duplicate meta
I'm using the Yoast plugin with wordpress and have noticed in my HTML I have duplicate meta data. For example my header starts with
Technical SEO | | simonatkinsphoto
<title>(title) </title<span><<br /><meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:site_name</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><span><meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:description</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><br /></span></span>Then I have the 'This site is optimised by Yoast" tagline followed by the same meta -<br /> <span><meta </span><span class="html-attribute-name">name</span><span>="</span><span class="html-attribute-value">description</span><span>" </span><span class="html-attribute-name">content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:title</span><span>" content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:description</span><span>" </span><span class="html-attribute-name">content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:site_name</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><br /></span></span></span></span>Is this likely to cause problems with Google and is there a way to stop both wordpress and Yoast adding meta to the header. </p></title>0 -
What punctuation can you use in meta tags? Are there any Google does not like?
So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!
Technical SEO | | Trevorneo1 -
Templates for Meta Description, Good or Bad?
Hello, We have a website where users can browse photos of different categories. For each photo we are using a meta description template such as: Are you looking for a nice and cool photo? [Photo name] is the photo which might be of interest to you. And in the keywords tags we are using: [Photo name] photos, [Photo name] free photos, [Photo name] best photos. I'm wondering, is this any safe method? it's very difficult to write a manual description when you have 3,000+ photos in the database. Thanks!
Technical SEO | | TheSEOGuy10 -
ALT attribute keyword on the same image but different pages
Hi there, As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages... On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image. My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO? Thanks, Stuart
Technical SEO | | Stuart260 -
Meta Description VS Rich Snippets
Hello everyone, I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets? I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags. The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem? Thanks!
Technical SEO | | socialengaged
Eugenio0 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
Meta tag "noindex,nofollow" by accident
Hi, 3 weeks ago I wanted to release a new website (made in WordPress), so I neatly created 301 redirects for all files and folders of my old html website and transferred the WordPress site into the index folder. Job well done I thought, but after a few days, my site suddenly disappeared from google. I read in other Q&A's that this could happen so I waited a little longer till I finally saw today that there was a meta robots added on every page with "noindex, nofollow". For some reason, the WordPress setting "I want to forbid search engines, but allow normal visitors to my website" was selected, although I never even opened that section called "Privacy". So my question is, will this have a negative impact on my pagerank afterwards? Thanks, Sven
Technical SEO | | Zitana0