Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Pinterest Link Value
-
Hello,
First of all I know that all the links which come from Pinterest are no follow.
However about 4 years ago we made a campaign to pinterest for one of the websites we are managing. Although the thing was going well we had to stop it for various reasons.
Right now, 4 years later, this thing has grown big without any move for us! All these years our pins, which were great in many aspects, were continuously reppined. This has lead to the point where the Google Search Console is reporting that about 500.000 links are linking to our website from Pinterest.
We know how this has helped us or not concerning the actual refferring traffic from Pinterest but our main question, and this where we want the Moz's community help, is how is this helping from a SEO aspect.
Thank you!
-
Lol. Sherlock to the rescue!
-
You're right. We checked the thing in detail and in fact there are a lot of collateral follow links created from certain viral pins.
No mystery after all!
-
I'd say that it's due to collateral links and, as Ria is saying below, Pinterest might still have dofollow links from the past. Another thing to consider is on-page engagement. Basically, if there are a lot of links and people loving the content, they would be clicking to the website, and, if the content on the website is equally good or better, engagement metrics (time on page, bounce rate etc), will be good as well. And we do know that engagement is one of the ranking factors.
-
Hello Dmitrii,
I will agree with you but the case with this website is raising to us a couple of more serious questions which I did not mention. This website was severely hit by penguin 1. It lost many positions, many #1 positions and throw it to ranking to page #2 or #3. However due to the mid to low importance for the certain website by the owner no actions were taken toward regaining the positions or refreshing the link profile.
So the only difference between the 2012 link profile which led to the penguin punishment and the 2017 link profile which led to recovery, not a full one though, is those 500K+ pinterest links. To be honest we haven't made any thorough research on the case of collateral link gaining caused by pinterest but in general terms no further links were added.
This is what is making us having second thoughts about the actual value of the social media links.
-
Oh, come on.
Does Google use the # of shares or something - of course not. But there is definite correlation between rankings and popularity. Surely not causation, but correlation. The idea is that the more popular content is the more likes, shares etc it will have, which, in turn, will cause getting more links. More links = better rankings.
Maybe I simply formulated it wrong
-
Pinterest links weren't always nofollow, and the links that were created at that time remain to be followed even now. Doesn't really answer your question, but thought it would be worth sharing since description links only went nofollow about 4 years ago.
Unfortunately, editing the followed links results in the link no longer being followed. Tried that. If the image gets repinned, the repin won't be followed either.
-
Google does not use social signals as a ranking signal. It would be far too easy to manipulate rankings, and there's no guarantee of quality.
However, studies have shown a correlation between content that is shared many times and links garnered. You've likely gained quality backlinks thanks to all the repinning on Pinterest, and that has impacted your SEO efforts in a positive manner. And of course, quality referral traffic is always appreciated
-
Howdy.
So, links from social media are not that effective, because search engines know it's social media, anybody can post anything in any amounts. Therefore Google doesn't pay pretty much any attention to such links.
However, social signals do have a lot of value. We have seen a lot of positive changes after good social media campaigns. It's not a secret that Google looks at social media popularity in their rankings. So, yeah, that's how social affects SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to link from press releases
I'm wondering what people recommend for linking from press releases; specifically, what kind of tracking parameters people add to their links, if any. My first thought is to add UTM tracking parameters for Google Analytics, but I have a few concerns: bloggers that copy our link from the release include the tracking parameters in the links from their site, which would only identify the traffic as coming from the release and not the specific sites UTM parameters in the link may make it look less natural to Google Also, I've considered using shortened URL's without parameters in the release that get 301 redirected to the relevant pages, which I thought might have a few benefits: the links look more natural (no tracking parameters) UTM parameters could be added as part of the redirect after the fact if the release attracted links from spammy sources for some reason I could kill the redirect, which I'm hoping would effectively kill the link My company doesn't rely on press releases for link building, which we understand to have been ineffective for a long time, but we do send them out occasionally and want the most effective links for tracking and SEO. I'd love to hear if anyone has thoughts on these assumptions, or if anyone has different linking strategies that they have found strike the right balance of SEO and tracking considerations. Thanks!
Social Media | | Kyle_M2 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
What does the Pinterest [Love] button do?
I see a Pinterest button with a heart on it. What does it do? What benefit do I get when someone clicks on the [Love] button on my board?
Social Media | | lbohen0 -
What is the value of having a social media feed displayed on your website?
This is something I asked myself this evening. You see a lot of sites with a Facebook or Twitter feed displayed, but I struggle to understand their value. OK, it shows that you are active on this or that social media channel, but unless you are posting great content consistently on the social media displayed, the impact of your feed could detract from the web page it is displayed on. It could also cause a visitor to that page on your site to click away from your site into the noise and distraction of that social media channel. I don't have an issue with using social media icons to link to your channels, but they are more discreet and the sort of thing people will look for if they are interested enough in your web pages to want to connect with you. Also, social sharing icons are good, but I do not see the value in social media feeds. Do you agree or disagree? I am more than will to be persuaded otherwise. Thanks in advance,
Social Media | | crackingmedia
Peter0 -
Blog posts copied to Facebook or Linked? Any Duplicate Content Issues?
I wasnt able to find any good answers on this. I have two separate ecommerce websites, one with a top level blog. (www.xyz.com/blog) and different website with a subdomain blog (blog.xyz.com)***note on the subdomain blog, although it links to our website. You cannot directly shop from it. Until i can make some sort of scraper, its what I have to work with. For quite some time now I have been copying the blog posts and re-creating them on facebook as a Note. Using the same anchor text/links on facebook as my blog post. Part of the issue is that I want the facebook pages to have some content and not just links. Both get 2-3 updates per week, 1 of those being a blog re-post. Does anyone know if google or bing considers this duplicate content? Should I simply link directly to the blog everytime, as a best practice? Any insight on this would be great. Thanks!
Social Media | | Southbay_Carnivorous_Plants0 -
Should my small business website link to Yelp?
I'm kind of on the fence about this one. Should I include a social media icon for Yelp on my website? We have great reviews, but so do most of my competitors. I'd like to share my reviews, but I also do not want to send traffic away from my website to another website (Yelp) that lists my competitors. What do you think?
Social Media | | pharcydeabc0 -
Are links from Pinterest 'do follow'/do they have any SEO benefit?
Afternoon all, I know there is a question about Pinterest that was asked in February but I guess it was a fairly new beast then and people were still unsure about its use for marketing/SEO etc. I run an events business and on our Pinterest profile I tend to pin random stuff I find on the net, themes we are running (directly from our website) and other Pinterest users. I have received several 're-pins' and people are really starting to follow us now. What I am keen to know is whether or not having lots of followers/re-pins on Pinterest has the same effectiveness from an SEO perspective as having lots of Facebook/Twitter/Google+ followers and whether or not these re-pins are 'do follow' links or have any SEO benefit whatsoever? Many thanks Rob ps: Pinterest page is http://pinterest.com/eventa/ , if anyone has any tips on how to better utilize this then that would also be greatly appreciated 🙂
Social Media | | RobertHill0 -
How effective is RSS feeds submission, links from Blog Directories?
I am wondering how effective rss feed submission (to RSS aggregators) is in terms of getting traffic and backlinks? Also, how about getting listed in blog directories? Do these tactics work anymore post Panda update ? Thanks, Supriya.
Social Media | | Amjath0