Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Should I use a coupon code in my ad copy?

Affiliate Marketing

1777

reallygoodstuff last edited by

It's been years since I've had a discount I could offer over PPC. I remember when I was a young search monkey, that companies would offer the coupon code directly in the ad copy. However, an inspection of ads on various queries, I don't see anyone doing this.

I want to, because of course a concrete offer should certainly help CTR right? But, not finding any referent examples of other companies using the coupon code freaks me out. Is there a drawback to posting the code directly?
1 Reply Last reply
Reply Quote 0
reallygoodstuff @john4math last edited by

you are correct. there was a bug and my questions weren't posting. thanks.
1 Reply Last reply
Reply Quote 0
john4math last edited by

Looks like you asked this question twice... some answers are over at http://www.seomoz.org/q/should-i-put-a-promo-code-directly-into-adwords-copy.
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Person using expired domain and its links to drive traffic

Hi, I know about people using expired domains to drive juice to their primary site but what about people using AN expired domain as their primary site (totally changing that site into a trashy affiliate-marketing vehicle)? The site I'm looking at is thegunzone.com. It has, according to Semrush, almost 38K links. It used to be a legit 17-year-old firearms hobby site, and this is what it originally looked like: http://web.archive.org/web/20120213184627/http://thegunzone.com:80/ Here is its last page before it closed and the domain purchased by the affiliate marketer: http://web.archive.org/web/20170315084035/http://www.thegunzone.com/ It closed around February of 2017, and some affiliate marketer bought it and all its backlinks. However, all those backlinks, which were previously to various articles, are now directed back to those articles (which don't exist anymore) but the homepage, including Wikipedia links. Here's an example: https://en.wikipedia.org/wiki/Polygonal_rifling At the bottom, in the 7th Reference, there's a link to an article called " "Learning About Shooting . . ." but if you click on the original link, it just goes to thegunzone.com homepage. Again, the site's totally different. And there are just thousands of such backlinks to former articles that don't exist anymore but are redirected to this schlocky site's homepage (and it's passing its juice through too). My question is this: this cannot be kosher with Google backlinking policies, right? Is this prevalent on the internet? Why hasn't thegunzone.com been found out and its rankings penalized yet? And how do I report him? I see tons of other sites using this basic strategy too on search results with various hunting keywords. (Disclosure: I do own a hunting/firearms blog, but I don't do any backlinking at all.) Any help would be sincerely appreciated.
Affiliate Marketing | | HandyWoman

1
Will GA Autotrack affect affiliate sites not using autotrack?

I want to add autotrack.js to affiliate quote forms hosted on my site. However, I do not know how it will affect affiliate websites (not associated with my quote forms, but with the same Google Analytics code, that do not use autotrack. I read that "Autotrack is not an official Google Analytics product and does not qualify for GA Premium". Will it harm my affiliates in any way to have autotrack on their quote form but not on their websites? It will have their GA website tracking number.
Affiliate Marketing | | RoxBrock

0
Im running a campaign for a coupon site, coupons are added and expire weekly. What are the most important factors you think I should focus on

Coupon sites are unique as the content is fluid, coupons expire weekly, categories have thin content but the main goal is to get the merchants Macy's, Target, Best Buy coupons and indexed. Im looking for advice on technical SEO that may be unique to feed and affiliate site, what to block in the robots.txt ie affiliate urls such as /go and /gostore and categories Any advice and passionate discussion is welcome...
Affiliate Marketing | | 100percentorganicseo

0
Considering Using External Domain Name To Build Separate Community

We are currently working with a client who sells classic Chevy muscle car parts: www.classicmuscle.com. They also own OldMuscleCars.com which is being redirected to the classic muscle site. Through our remarketing efforts in Adwords, we've noticed a growing number of affiliate blogs/forums/auto community sites (ex: classiccars.com) where customers are hanging out and seeing our banner ads. Our thought is to potentially create a new community site centered around muscle cars in general (not just chevy which is CM's specialty) that can be used in part as a lead gen tool (banners and text links would lead back to the classic muscle site) as well as a platform to explore other highly sought after vehicles (potentially expand outside of current chevy models or into other brands like ford). My questions is what are the implications of creating a site like this and are there any concerns (ranking or otherwise) with linking back to the classic muscle site? We're already ranked well for a majority of our current target keywords so link juice is really a secondary motive to lead gen. Best regards, Ryan
Affiliate Marketing | | Trone

0
Using Press Release For Promotion (PRWEB)?

I'm coming up on our year renewal for PRWEB and wanted to start a discussion with the MOZ Community on this one. I've used PR extensively over the past year and found it to be really hit and miss depending upon which category I used it for. I've combed the internet for help on this topic but have not really found anything pertaining specifically to PRWEB. Here's my situation. Right now we have a setup to be able to push out 4 highest level press releases every day. Currently they sort of work pretty well for the financial industry but I've not seen too much of a benefit in other industries. I also have a moral dilemma with the PR's, we have to put out a press release every day to have really any big impact on our own financial affiliate websites. This practice is not falling in line with "best practices" our business runs with for our clients and I feel like we just need to just cut the system and focus more on social promotion. So, What's your thoughts on PRWEB? Should I cut it? If not why? If so, what types of social promotion do you use that are really effective?
Affiliate Marketing | | Keith-Eneix

2
Affiliate code in urls? affiliate link landing pages?

Is it considered a good or bad practice to have the affiliate code present in your affiliate link url's ? (as opposed to disguising them with something like phpbay) Does the general public not scour the hover-over url's of links they click? Also, is there any way of keeping customers on site when they click affiliate links? (via frames or something more modern) Or is that frowned upon by advertisers?
Affiliate Marketing | | Mozzin

0
Best Way for Resellers to Use Outbound Links to Software Demos

I have a software reseller site that wants to have ever-present linking buttons to demos of the software they sell--the demos are on their software vendor sites. My concerns relate to SEO and leaking link juice; but, also to constantly providing visitors with the exit door. What are the best practices for such a situation?
Affiliate Marketing | | Court_LOQUA

0
How to use different affiliate link based on geolocalisation in a Seo friendly way ?

Hi All, My website Sportytrader.com http://www.sportytrader.com/ works as an sport betting affiliate website on the french language markets. With sport betting legalisation in Europe, only people from France can play on french sport betting website. The same for Belgium or swiss. We have traffic from everywhere. So we need to geolocalize all our affiliate links to provide the right affiliate link to the right person in function of his location? What is the best way and the more seo friendly way to do that? Thanks a lot, Renaud
Affiliate Marketing | | jarnac

0