Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
-
I have a page which is ranking already pretty well for a relative competitive keyword.
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page).I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche.Any thoughts?
-
Synonyms are part of our everyday language. we use a wide variety of synonyms in every conversation without any loss of meaning or confusion; using them in our written communication (specifically, web copy) ensures that it sounds natural, makes it less of a chore to read, and not just something that has been hammered out, solely to try to gain traction in the search engines. Google knows that its continued dominance relies on it's ability to deliver relevant results and understanding how synonyms work is an integral part of that, so, unsurprisingly, this is something they are very, very good at.
(Here's a 2010 article from the official Google blog which refers to synonyms: https://googleblog.blogspot.co.uk/2010/01/helping-comnds puters-understand-language.html.)
If you look at Google's example of keyword stuffing (https://support.google.com/webmasters/answer/66358?hl=en) you can see how unreadable that is; much better to add a variety of synonyms throughout a piece of engaging copy.
To address your concern directly, editing your copy and replacing keywords with a sprinkling of synonyms is not going to result in you suddenly getting penalised for 'keyword stuffing'.
(Remember, that the notion of a keyword density % is a myth See: https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-enginesDon't forget to test your edits with On-page Grader: https://moz.com/researchtools/on-page-grader.
Proceed with usability and readability in mind - write something a human being would enjoy reading - and you won't go far wrong.
-
Hello
Just my two pence, but if the web page is already ranking well I wouldn't try to fix it. Google is very good at determining the right synonyms as evident by your additional rankings. It is a good relevancy signal to have LSI (latent semantic indexed) keywords and I very much doubt it will do your page any harm. The only reason I would advise against it is if it made for an unnatural read.
Alex
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I've all the things set up, still keywords are not rankign anywhere in Google.
No results, only just a few - site:10stuffs.com All the search results can be visible through manual URL searching... No manual actions or any technical fault detected. I'm wondering what's wrong with my site and why It's not gelling on with the Google. 10stuffs.com
Intermediate & Advanced SEO | | stuffsurya0 -
Will Reduced Bounce Rate, Increased Pages/Session, Increased Session Duration-RESULT IN BETTER RANKING?
Our relaunched website has a much lower bounce rate (66% before, now 58%) increased pages per session (1.89 before, now 3.47) and increased session duration (1:33 before, now 3:47). The relaunch was December 20th. Should these improvements result in an improvement in Google rank? How about in MOZ authority? We have not significantly changed the content of the site but the UX has been greatly improved. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan11 -
Does including your site in Google News (and Google) Alerts helps with SEO?
Based on the following article http://homebusiness.about.com/od/yourbusinesswebsite/a/google-alerts.htm in order to check if you are included you need to run site:domain.com and click the news search tab. If you are not there then... I ran the test on MOZ and got no results which surprised me. Next step according to :https://support.google.com/news/publisher/answer/40787?hl=en#ts=3179198 is to submit your site for inclusion. Should I? Will it help? P.S.
Intermediate & Advanced SEO | | BeytzNet
This is a followup question to the following: http://moz.com/community/q/what-makes-a-site-appear-in-google-alerts-and-does-it-mean-anything0 -
Google is not honoring my descriptions
I finally got our title tags honored and now Google is just making the descriptions whatever it wants. This is happening on pretty much every one of our pages. An example: http://www.sqlsentry.com/products/plan-explorer/sql-server-query-view SERPS = SQL Server MVP Aaron Bertrand shares a demo kit for Plan Explorer to give you better insight into the advantages of the tool, and to help you share its virtues ... Description tag = SQL Sentry Plan Explorer is a free query plan analysis tool that will allow you to find the most expensive operators by CPU, I/O, or both. I can see the description tag when I view source so I know that it is pulling it from the table correctly. What can I do to fix this?
Intermediate & Advanced SEO | | Sika220 -
If Penguin 2.0 targets specific pages and keywords, should I spend less SEO effort on them since will they be harder to optimize? Penalty repair is only starting at end of year.
I’m working with a company that got hit by Penguin 2.0. They’re going to switch to white-hat only for a few months and review analytics before considering repairing the penalty. In the meantime, would it make sense to focus less SEO effort (on-site optimization, link building, etc.) on any pages or keywords that were penalized or hit hardest? Or are those the pages we should work on the most? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
How concerning is a message from Google about an increase in server errors?
In the past few weeks I have started getting messages from Google webmasters about an increase in server errors. According to our r&d team these messages come at times our site has been down and Google is not an accurate measure of the site health. 1 - are they correct and is there a better tool to be using? 2 - could be harmed that Google is occasionally running into this problem..that is then fixed within a few hours? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Penalized for duplication?
Hi there, In February 2012 one my web pages (.co.uk) dropped from page 1 to page 5 for the keyword 'Menopause' and was replaced with a .PDF Late January 2012 I launched a duplicate version of this webpage however targeting .ie due to difference currency and legalities, I had made sure in webmaster tools that both websites were both Geographically correct, I am also using hreflang tags on both webpages. One thing that is strange is if I copy the first few paragraphs of the webpage in question into Google.co.uk, it's the .ie webpage that appears. Any help would be appreciated in why this has happened. Kind Regards
Intermediate & Advanced SEO | | Paul780 -
Keyword penalty?
One of our pages seems to have disappeared from Google SERPs, I did some analysis/research into this to try find out what is going on. Nothing jumps out.. - No noticeable traffic drops, especially on/after the Panda & Penguin updates. - Thorough checks on related keywords – no noticeable drops - Anchor text – brand name & natural anchor texts - 2/3 word phrases Keyword density 3-5% in content - No Google Manual Penalty with Notification in WBTools - Robot.txt checked - Checked sitemap.xml (recently updated) I expect if the page has dropped in SERPs then the traffic would drop also.. Anyone had same experiences or ideas how this page is affected?
Intermediate & Advanced SEO | | notnem0