Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
-
I have a page which is ranking already pretty well for a relative competitive keyword.
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page).I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche.Any thoughts?
-
Synonyms are part of our everyday language. we use a wide variety of synonyms in every conversation without any loss of meaning or confusion; using them in our written communication (specifically, web copy) ensures that it sounds natural, makes it less of a chore to read, and not just something that has been hammered out, solely to try to gain traction in the search engines. Google knows that its continued dominance relies on it's ability to deliver relevant results and understanding how synonyms work is an integral part of that, so, unsurprisingly, this is something they are very, very good at.
(Here's a 2010 article from the official Google blog which refers to synonyms: https://googleblog.blogspot.co.uk/2010/01/helping-comnds puters-understand-language.html.)
If you look at Google's example of keyword stuffing (https://support.google.com/webmasters/answer/66358?hl=en) you can see how unreadable that is; much better to add a variety of synonyms throughout a piece of engaging copy.
To address your concern directly, editing your copy and replacing keywords with a sprinkling of synonyms is not going to result in you suddenly getting penalised for 'keyword stuffing'.
(Remember, that the notion of a keyword density % is a myth See: https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-enginesDon't forget to test your edits with On-page Grader: https://moz.com/researchtools/on-page-grader.
Proceed with usability and readability in mind - write something a human being would enjoy reading - and you won't go far wrong.
-
Hello
Just my two pence, but if the web page is already ranking well I wouldn't try to fix it. Google is very good at determining the right synonyms as evident by your additional rankings. It is a good relevancy signal to have LSI (latent semantic indexed) keywords and I very much doubt it will do your page any harm. The only reason I would advise against it is if it made for an unnatural read.
Alex
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will I be flagged for duplicate content by Google?
Hi Moz community, Had a question regarding duplicate content that I can't seem to find the answer to on Google. My agency is working on a large number of franchisee websites (over 40) for one client, a print franchise, that wants a refresh of new copy and SEO. Each print shop has their own 'microsite', though all services and products are the same, the only difference being the location. Each microsite has its own unique domain. To avoid writing the same content over and over in 40+ variations, would all the websites be flagged by Google for duplicate content if we were to use the same base copy, with the only changes being to the store locations (i.e. where we mention Toronto print shop on one site may change to Kelowna print shop on another)? Since the print franchise owns all the domains, I'm wondering if that would be a problem since the sites aren't really competing with one another. Any input would be greatly appreciated. Thanks again!
Intermediate & Advanced SEO | | EdenPrez0 -
Suddenly keywords Disappeared from Google Search Results
Hello Guys Please help me, suddenly all of my site's keywords are disappeared from google search result, most of keywords are no.1 on google but today after 6pm i see the traffic decreasing and when i search my keywords there is no any keywords in search result. Only homepage keyword is showing. Please Help what is Happening with me.
Intermediate & Advanced SEO | | mianazeem4180 -
My website is penalized from google with no message in GWT.
On 26 of October 2018 My website have around 1 million pages indexed on google. but after hour when I checked my website was banned from google and all pages were removed. I checked my GWT and I did not receive any message. Can any one tell me what are the possible reasons and how can I recover my website? My website link is https://www.whoseno.com
Intermediate & Advanced SEO | | WhoseNo0 -
Does google ignore ? in url?
Hi Guys, Have a site which ends ?v=6cc98ba2045f for all its URLs. Example: https://domain.com/products/cashmere/robes/?v=6cc98ba2045f Just wondering does Google ignore what is after the ?. Also any ideas what that is? Cheers.
Intermediate & Advanced SEO | | CarolynSC0 -
Is possible to submit a XML sitemap to Google without using Google Search Console?
We have a client that will not grant us access to their Google Search Console (don't ask us why). Is there anyway possible to submit a XML sitemap to Google without using GSC? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
If a website Uses <select> to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
Intermediate & Advanced SEO | | Zanox0 -
Google Ranking Generally in Germany - Keywords & Umlauts
Hi Mozzers, I was hoping i could get some advice/opinions on a website ranking problem i have been working on, in particular one of the pages. This is our German language website which is hosted from Germany and a flaunt German speaking member of staff from our German office moderates the text content of the website for us.Our website seems to get good traffic ,visitor navigation and conversions. One of the keywords i focus building around is Schallpegelmessgerät which is one way of basically saying Sound level meter in German. The keyword uses an umlaut which i cannot use in the URL, but google is picking up and putting into the snippets, but apart from that our on-page optimization is good according to the moz tool. I have been trying to improve our content and we post many blog articles around the topic/keyword but google.de seems to choose not to even display this on the first couple of pages and sometimes ranks our blog articles around the third page. We are even been outranked by some low quality cheap online shop websites some of which with low quality content and low page and domain authorities. I had accepted this but after looking at bing.de and doing a search i find our page in the top 5 results, i understand that google and bing's algorhythms are different but just struggling to get my head around it all. Here is our website & page - http://www.cirrusresearch.de/produkte/schallpegelmessgerat/ Any advice on this situation would be greatly appreciated, thank you very much for reading this James
Intermediate & Advanced SEO | | Antony_Towle0