Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do I increase my Trust Score?
-
How Do I Increase my Trust Score?
-
I think the best way to answer this is to determine exactly how Moz calculates the score in the first place. They have a handy video explaining it on this page along with more detailed info.
Long story short, to improve your Trust score, improve the overall quality of your backlink profile.
Technical Definition of MozTrust
MozTrust quantifies the trustworthiness of a web page relative to all other pages on the web. It is based off of an algorithm developed by Yahoo! search engineers that is likely similar to the trust algorithms used by Google and Bing search engineers. Just as links express global link popularity, they also express information about the trustworthiness of URLs.
As mentioned above, receiving links from sources with inherent trust, like university and government homepages, is a strong trust endorsement for your own page or site. By measuring the occurrence and frequency of these endorsements, MozTrust can quantify trust on the web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best redirect destination for 18k highly-linked pages
Technical SEO question regarding redirects; I appreciate any insights on best way to handle. Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus. Challenge: We're trying to determine the best place to redirect these 18k pages. For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad. However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections). What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
Technical SEO | | davidvogel0 -
Cross Canonicalization for domains with same menu
I have a client who took 3 pages from its main website and made them into their own domains. So that now, for example,
Technical SEO | | Shrine.SEO.Gal
www.mainsite.com/page
redirects to
www.page.com This is so users can be given access to the content on that specific page with ease.
Now, www.page.com has the same menu items as www.mainsite.com, so that users who select the menu items on www.page.com will be circled back to the main site. But this means that there are now different URLs for these pages.
ie:
On www.mainsite.com there is: www.mainsite.com/menu-item
(the content resides here) And on www.page.com there is: www.page.com/menu-item
(Which is basically "scaffolding" to support the page and a means to get around, so to speak.This is to make any and all pages accessible at either domain. ) I have only seen this type of URL on the Moz campaign crawl. In the real world, when a user selects a menu item from the www.page.com, it will circle back to www.mainsite.com/menu-item SEO-wise, should I use cross-canonicalization to point www.page.com/menu-item to www.mainsite.com/menu-item? Or would this be splitting hairs since these are only seen on the Moz crawl?0 -
Spam Score Of Site Increased from 1 to 31% overnight
Hello There,
Technical SEO | | rohit.c
Few days back, Spam Score of two of my sites drastically increased from 1% to 31% for one site and from 1% to 36% for another site overnight. Here are the two websites https://simpalm.com/ ducknowl.com Site background for 2-3 months ABC link exchange campaign was started for both the sites. Links where built on high quality sites with DA40 above and most of them are Saas sites No reciprocal link exchange was done Same new pages are created on the site for on page SEO Both the sites are hosted on GoDaddy Can someone please tell me what is the reason of this Sudden increase in spam score of both the sites and at same time?1 -
URLs dropping from index (Crawled, currently not indexed)
I've noticed that some of our URLs have recently dropped completely out of Google's index. When carrying out a URL inspection in GSC, it comes up with 'Crawled, currently not indexed'. Strangely, I've also noticed that under referring page it says 'None detected', which is definitely not the case. I wonder if it could be something to do with the following? https://www.seroundtable.com/google-ranking-index-drop-30192.html - It seems to be a bug affecting quite a few people. Here are a few examples of the URLs that have gone missing: https://www.ihasco.co.uk/courses/detail/sexual-harassment-awareness-training https://www.ihasco.co.uk/courses/detail/conflict-resolution-training https://www.ihasco.co.uk/courses/detail/prevent-duty-training Any help here would be massively appreciated!
Technical SEO | | iHasco0 -
Woocommerce add-to-cart causing increase in temporary redirect
Hi, I was wondering is negatively influencing the SEO. Woocommerce add-to-cart is, logically, a 302. However, MOZ is alarming that there is a large amount of temporary redirects on my site. Do I have to act on this or just leave as is? I change the nofollow to follow but not sure if this does more harm then good. Would like to hear some input regarding this issue.
Technical SEO | | ruevoliere0 -
My backlinks are not showing in webmaster tools? Why
Hi Experts, I have follow backlinks from a domain for 6 months, but its not apear in Links to Your Site tools (search console) that domain has 302k indexed pages in google! Could you please explain me why google not showing this type of backlinks?
Technical SEO | | denakalami7 -
Increase 404 errors or 301 redirects?
Hi all, I'm working on an e-commerce site that sells products that may only be available for a certain period of time. Eg. A product may only be selling for 1 year and then be permanently out of stock. When a product goes out of stock, the page is removed from the site regardless of any links it may have gotten over time. I am trying to figure out the best way to handle these permanently out of stock pages. At the moment, the site is set up to return a 404 page for each of these products. There are currently 600 (and increasing) instances of this appearing on Google Webmasters. I have read that too many 404 errors may have a negative impact on your site, and so thought I might 301 redirect these URLs to a more appropriate page. However I've also read that too many 301 redirects may have a negative impact on your site. I foresee this to be an issue several years down the road when the site has thousands of expired products which will result in thousands of 404 errors or 301 redirects depending on which route I take. Which would be the better route? Is there a better solution?
Technical SEO | | Oxfordcomma0 -
DISQUS COMMENTS backlinks-good for seo? YES/NO?
DISQUS COMMENTS backlinks-good for seo? YES/NO? I have just started commenting on "powered by disquus" websites in the Disqus comments box and left a link to my website in the name field! Having googled whether Disqus comments backlinks are any good for seo purposes i have discovered that there is a 50/50 view on the subject with some people saying they are a "goldmine" for getting high PR backlinks and others saying they are a waste of time because googlebot cannot read Java. My own experience of commenting on Disqus powered websites is that wordpress blogs powered by disqus comments ARE INDEXED by GOOGLE and the "BACKLINK IS IN THE SOURCE OF THE PAGE" When i comment on normal websites using the Disqus comment system i have found that my Disqus comments ARE NOT indexed by Google and there IS NO BACKLINK in the page source! Has anybody got any views on whether Disqus comments backlinks are any good?
Technical SEO | | Freebetsuk2