Is there an API to download keyword data?

[brettmandoes]

Howdy fellow Mozzers,

We're tracking a client's keyword rankings in one of our campaigns and want to export that data on a regular basis to display in Tableau. Tableau let's us quickly match up different data sources and create visuals with the data. It's useful for marrying different data sources that don't normally talk to each other.

We know we can pull keyword tracking data manually, but we're hoping there's an API or scheduler that we can use to download the data automatically. Automating the process would be super helpful.

Thank you!

[Ross.R]

Thanks Lisa.  I took the survey as well.  One feature request:

Keyword volume over time is hard to get.  It does not seem to be well covered in the market.  Many of us need this to account for seasonality and time sensitive data like release cycles for media like news, movies, books, music, etc.  Google updates their keyword volume on a very delayed basis, so it's not very useful for time sensitive areas.

Just a suggestion.

Thanks.

[CelestialChook]

Hi Brett,

I was also looking for a way to automate the extracting of keyword data from Moz some time ago and hit the same wall. I have found a work around for it, which is far from ideal but does save quite some time. I have written an R script that uses Selenium to access Moz, authenticate and then get the URL that produces the .csv export. For example mine looks like this:

https://analytics.moz.com/delorean-api/rankings/prod.XXXXXX.XXXXX/grouped-by/engine-variant/You/week.csv?date_range=....

This makes the data available in my R session and then I can do pretty much everything I want with it. It is not an API so you won't be able to get the data straight into Tableau but you can save it somewhere and then just import the file. The script execution can be scheduled using Windows Task Scheduler if necessary. If you think this is something that may work for you, then I would be happy to share parts of the script.

[brettmandoes]

I've taken the survey, but you may want to add another field asking for feedback on specific features. 2016 saw a lot of companies bring Business Intelligence in house with data display platforms taking a leading role in creating stories from data. Because of this my clients are a little more aware and want to do a lot more with data - which means I'm more critical of the data I can GET from an API.

It would be excellent if I could create an index of my keywords and the pages that are ranking, so I could identify which pages are ranking highly, and compare to the pages that are ranking low. Right now I don't have a method of compiling all the URLs that are ranking, or displaying which ones are hovering around position 11-13, which is low hanging fruit to bump onto page 1.

Most APIs don't offer the ability to draw out that information, which I could then create visuals and tables with. It would put Moz ahead of the competition to make more data points available via API.

[brettmandoes]

Thanks Lisa, I appreciate the clarity!

[LisaHunt]

Hi Brett,

Thanks for reaching out about this!  We don't currently have a way to automate the keyword tracking data collection process and the data must be pulled manually.

I know that we have a lot of ideas for the future of our keyword tracking and an API is definitely on our wish list, but I'm not sure whether this would be used for campaign-like tracking. I'll make sure to bring this up with the Moz Pro product team again as something that would definitely be appreciated by our customers.

There is also survey you can take to register your interest in a keyword API and tell us what kinds of things you're looking for: https://www.surveymonkey.com/r/YZ58JVH