My e-commerce competes with my own wholesalers

[Tiedemann_Anselm]

Hi guys,

I run a wholesale program, frequently my e-commerce competes with my own wholesalers on many websites like Etsy for example.

Usually, the wholesaler displays the exact same picture of my website.

May Google find that I have duplicate content? Is there any alternative solution for this instead of asking the wholesaler to make their own pictures?

Thanks

[Tiedemann_Anselm]

Hi James, thanks for the answer.  Sorry for the misunderstanding. I run a retail e-commerce with my own manufactured products.

I also have a wholesaler program so small retailers can sell my product line along with other items on their retail e-commerce website. Those retailers use same photos and descriptions from my retail website.

It`s not duplicate content if they use the same picture and description?

[Umph]

Hey Mate,

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The answer you are looking for is via a member login area with alternate database tables based on permissions. Just like how the admin account for your CMS has global privileges to make changes as a super user whilst customers may have a view only access, the same can be applied to pricing privileges and what pricing is displayed. This eliminates duplication issues and workarounds and enables secure hassle free appropriate views relevant to members based on their value to your business.

For example, you might have 3 Tiers to identify and group wholesalers into 3 pricing based permissions. For example Tier 1 might be your most valuable clients who buy the most per order. So a customer purchasing 10,000 units at a time gets a better deal than a wholesaler that buys 5000 units at a time. a 10% Discount applied to all base pricing or individually set if required per item, whereas Tier 2 may receive a 5% discount. As the pricing data changes the pricing visible to the logged in member based on their tier, this makes it very secure to confidently keep Tiers from seeing pricing for other tiers or across groupings.

Retail customers might also be Tiered, based on the costs to ship to them if no discount applies to base item pricing due to low order quantities or one off purchases, however their location may alter shipping costs substantially allowing you to offer free shipping to local customers, regular post interstate and air courier charged services offshore.

Most modern CMS have easy to download and often free plugins to simplify setup of such arrangements. Powerful CRM systems such as Infusionsoft CRM, allow all store items to be managed in such a way via easy to use software that communicates pricing changes to the website effectively becoming a primary repository for all inventory and allowing such customisation is pretty simple.

If that's still all too hard and complex, the absolute easiest way to manage this is via coupons or discount codes provided to clients providing an automatic discount on checkout when they enter the code while processing an order through your website. If Wordpress with WooCommerce is your CMS for example, there are literally 100's of plugins for free or small cost that allow you to setup codes which you can create and manipulate to your specific needs based on groups you want.

Go to the plugins, apps or marketplace page of your CMS and search for "Coupon" or "easy discount" to view the varied features and benefits of the various plugins available for your CMS.

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[donsilvernail]

Hi Tiedemann,

I have done SEO large ECommerce markets who sell many different products from a number of distributors and wholesalers. I found the writing unique descriptions for each product ranked my client higher then the wholesalers who were selling the same products.

Unfortunately competing with wholesalers makes your life miserable. They usually command more attentions from search engines due to the number of backlinks from retailers and others who sell the products.

I found the best situation for ecommerce retailers is to sell only products directly distributed from the manufacturer or have an agreement with the wholesaler that they cannot sell the product outside of retail space. Most wholesalers do not sell to the public, however this does depend on the industry and agreements in place.