Sudden drop in external links... why?
-
We had a lot of external links (2.5K, which was good compared to our competition), but in the last few weeks, it dropped 1.1K. I obviously did something wrong. What are the causes of such a dramatic drop like that?
Questions, suggestions, ideas, anything is welcome at this point.
Thanks!
-
Hi Brandon,
It looks like you've changed the original question...
The original question was to do with a drop in the number of internal links. Are you sure it's external links you are talking about?
Cheers,
David
-
Hi David,
Thanks for the reply. Yes, we did update the header and footer. I'm curious – why would that cause me to loose that many backlinks?
I didn't loose any points in my DA score nor drop in my keyword rankings, so that's a good thing. But loosing 1.1K backlinks is never a good thing to see.
Thanks!
Brandon -
Hi Brandon,
Sounds like you might've updated the site template and removed some sitewide links to partner sites or social profiles.
Have you made any template changes (or header/footer changes) recently?
And just FYI, more external links doesn't mean you are doing better than your competition and the drop in external links doesn't necessarily mean you've done something wrong.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suddenly Getting more than a 100 links. Is it a problem?
Hi Everyone, My client writes articles for a very prominent news source in the area where I live. Attached to each article there is her bio, but she never asked the news source to link to her website. So far, she has written more than 100 articles. What would happen if the news source suddenly links 100 times to her site? Would this be considered spammy from google or unnatural link building? Thank you very much for your answers. Arben
Link Building | | Arben_K0 -
External links cannot be found
HI, we have a relatively new website, and we know that there are a couple of external links to this site. But in Moz and in KWfinder, it says that there are no backlinks. We do not use robot.txt or noindex, and we have no clue how to make crawlers find the external links so that our DA will be enhanced. Anyone a solution? Marielle
Link Building | | symagic0 -
What is the number of links do you require your link builder to attain each week or month? What is a reasonable goal?
Hello Mozzers... I would like to get a survey or feedback from other Mozzers who owns an SEO company or manages / hire link builders. **What is the average number of links does your link builder need to attain per week or month? what is their goal? ** I understand quality over quantity but I want to make sure there is a reasonable average to provide them goals and something to achieve on. Of course reward them more if they exceed or get .edu links. What do you institute? What do you think is fair and achievable per website? PS. There is no right or wrong answers here. I am looking for a measurable answer not subjectable. Again just gathering MEASURABLE GOALS.
Link Building | | ChatterBuzzMedia0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Are you careful about linking back to sites that link to you?
Suppose that a trusted website added you to their recommended links page. Do you worry that linking back to them from a page on your site will diminish the value of the original link?
Link Building | | Charlessipe0 -
Link exchanges
I have quite a few legal clients and 90% of my clients top competitors are doing 1:1 link exchanges and they have been doing it for years. Other industries Dont seem as prevalent. I am just boggled every time someone says link exchanges don't work, will get penalized, or value is not passed. Its been working for my competitors....Legal SEO's seem to focus heavily on link exchanges. I have yet to do link exchanges, but am about to get started with a resourceful directory of local businesses on my clients site. Some will be linking back, but not all. Fear of penalization is lurking in my mind. Does anyone have any real data on this? Does anyone have an example of doing this properly and an example of how not to do it? I appreciate any feedback you can give. Thank you,
Link Building | | waqid0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0 -
Link building
What is the difference between External Followed Links and Total External Links, why are the numbers different? Should the numbers not be the same? I have a difference of 24 links can anyone explain why?
Link Building | | vendorshop0