How to download full list of internal links properly with OSE?
-
Hi Moz Community,
I am having issues getting a full list of my internal links when I go to the Open Site Explorer. When I export the internal links into excel, I am getting half of my URLs and 80% of what I am getting is absolutely crazy URLs that are super super old.
Plus, these old URLs are not even showing in my campaign crawls. So the crawls themselves are different.
Any help on this would be greatly appreciated, since I am trying to get a full picture on the internal link structure of my site.
Thanks!
-
Agree, I love Screaming Frog!
-
Hi Ryan,
It would be best to use Screaming Frog if you want a true indication of your internal link structure.
https://www.screamingfrog.co.uk/seo-spider/
Cheers,
David
-
Hey there! Tawny from Moz's Help Team here. I think I can help explain why you're not seeing all the links you might expect, and why you're seeing some older links that you're not seeing in your main Campaign Site Crawl.
Open Site Explorer and the Link Analysis page of Moz Pro Campaigns are both tied to our Mozscape index, which tends to update roughly once a month.
Just a few points on how we compile our index:
-
We grab the most recent index.
-
We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains).
-
We start crawling from the top down until we've crawled ~130 billion URLs
The idea here is that we're focusing on the highest-quality links we can find, coming from the most prominent pages of authoritative sites. So, while you may not see every link for a site within our index, we're aiming to report the most valuable ones available!
Most new sites and links will be indexed by our spiders and available in Mozscape and Open Site Explorer within 60 days, but some take even longer for many reasons, including the crawl-ability of sites, the number of inbound links to them, and the depth of pages in subdirectories. This tends to bias our index in favor of newer links. Linking data is only stored in the index for about 180 days, so unless the crawler has a compelling reason to return to your site and the sites linking to yours and rediscover those links, they can fall back out of our index again. That doesn't mean they're not out there affecting your SEO, just that our tools don't see them anymore.
You can see our most recently updated schedule here as well as some more technical metrics on our Mozscape API Updates page. You can also see when the last and next updates happened on the Open Site Explorer (OSE) homepage at any time.
Since Moz focuses on quality of links over quantity, we are always focused on the most relevant links to display to our users. It's possible that Moz's index will leave out some of the lower-quality (non-link juice providing) links out of our index because of this. So, that might explain why you may see some discrepancies with what other tools may be showing.
You can read more about how we build our index in our guide here.
I know this is a ton of information, so if you have any questions or if I didn't make anything clear enough, please don't hesitate to ask! You can always drop us a line at help@moz.com and we'll do our best to clear up any questions you might have.
Cheers! -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz's new Link Explorer, including our revamped index and DA/PA scores is now open to everyone!
Hey Moz Community, Link Explorer is now open to the public! Everyone can access it via a subscription or a free Moz ‘Community’ account. As you may know by now, the brand-new Link Explorer tool is primed to replace Open Site Explorer as Moz’s link building and analysis tool. The Link Explorer project is the result of an incredible amount of perseverance and hard work by the team, and we’re proud to be able to finally share it with you — we know it’s going to revolutionize how you approach link building and make your job easier. You can read more about the tool here in Sarah Bird’s announcement post. Because Link Explorer improves on almost every aspect of Open Site Explorer, the metrics have improved, too. That means you’re likely going to see some Domain Authority and Page Authority discrepancies between OSE’s index and Link Explorer’s index. We definitely suggest you use the new DA/PA from Link Explorer, as they’re more accurate and refresh daily rather than monthly, as was the case with OSE’s index. However, we also realize that many of you use these metrics to report to your clients and colleagues, and a sudden change or fluctuation could potentially make your job harder. Which DA is the real DA? The new DA is based on a much larger index that has many improvements, several of which are designed to make the index more like Google’s than ever before. You should consider moving towards the new DA (and the old DA won’t be updated after April 26th 2018, so the sooner the better). While there will be fluctuations as we improve the model and add features to the index, we expect it to remain largely stable and to be a far more accurate picture of a site’s authority according to how it’s seen by Google. Why is Link Explorer’s DA/PA considered better than OSE’s, and which should I trust? The larger link index with improved crawl selection allows us to produce a stronger model that includes a much larger proportion of the web. That being said, DA and PA should always be considered in the context of your competitors. A drop in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Is Domain Authority/Page Authority an absolute score or a relative one? Both DA and PA are relative to the Internet as a whole. If Facebook acquired a billion new links, everyone’s PA and DA would drop relative to Facebook. Because of this, it’s always best to look at PA and DA in comparison to your competitors. What does a drop/raise in DA mean in Link Explorer vs OSE? How can I explain this to my clients when I’m reporting it? DA and PA should always be considered in the context of your competitors. A drop or raise in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Reporting that your site has moved from a DA of 45 to a DA of 42 doesn’t tell the whole story, but reporting that your site has a DA of 42 while your main competitor moved from a 43 to a 37 shows that, relative to the sites you’re competing against in the SERPs, your site has significantly more authority and ranking power. What’s happening to MozTrust and MozRank and why, and what should I replace those with? The improvements to our DA/PA and Spam Score metrics now now account for more important nuances in helping you determine one site’s ability to rank higher than another. Because they no longer correlate with Google’s ranking model as well as they used to, MozRank and MozTrust are being deprecated for better metrics. Users should rely on Page Authority, Domain Authority, and Spam Score to determine the importance and quality of pages, domains, and links. I have historical data I use to help my clients benchmark their progress. What do I do now that DA is calculated differently? You should annotate any KPI changes referencing the change in DA and PA. However, most importantly, you should compare those changes to your competitors, as this will best show how strong your site’s authority is relative to the sites you’re competing against in the SERPs. We take updating our metrics very seriously, and our last major update to the model was 7 years ago. Users of Domain Authority and Page Authority can expect us to continue to produce steady, reliable metrics for the long haul, and only make changes to these metrics when we believe the benefits dramatically outweigh the stability of the metric. Do you have any questions about the new metrics? Anticipating a tough time reporting changes to clients or bosses? Metrics, features or functionality missing that you would want to see? Let us know in the thread, and we’ll work to find a good answer for you. Hope you enjoy the new Link Explorer product and the amazing new link index powering it. We are very excited to provide this valuable data to our community and customers.
Link Explorer | | IanWatson9 -
Why are Internal Equity-Passing Links so low?
I am looking at "Internal Equity-Passing Links" for my website in the competitor link metrics tab of OSE, and it says that my website only has 7 internal links on the site. I know that I have more internal links that this, so I am wondering why this number is so low. Does anyone know where the discrepancy is coming from? Is the Moz crawler unable to access these? I appreciate any insights you can provide.
Link Explorer | | aperez0 -
Moz Pro Tools Inbound Links
Is there a way to get a date of when a inbound link was created from a external website. And if so is there a way to add that to the Moz Pro tools reports on a csv file.
Link Explorer | | willakawillow221 -
Thousands of Missing Links in OSE Report
Hi there, Moz reports 70k+ external links pointing to my site but when I use the Open Site Explorer to export all links, I only see 9,000+ I have tried combining different combinations of fields ('this root domain', 'this subdomain', 'all links' etc) but can never see more than 9,000 links. My website does redirect to www. and have a couple of subdomains, the report for non www. only shows around 120 external links. We also use Ahrefs and the crawl reports here display 40k+ links (on the dashboard and when exported) which makes me believe the problem is not with my website but rather OSE. Any help is much appreciated, Thanks, Jason
Link Explorer | | Xtend-Life0 -
Difference between Link Analysis and open site explorer
Hey, when i check my links in Link Analysis in Moz Analytics is see 45 Linking Root Domains. The manual states: " If you want to look at these pages in more depth, just click the export button. This will take you to Open Site Explorer so you can dig deeper into your link profile and export the data for review later." But when i go there, the open site explorer states i only have 31 Linking Domains. What could explain the difference?
Link Explorer | | RoderickG0 -
Link Acquisition Assistant redirect to Open Site Explorer??????
Link Acquisition Assistant redirect to Open Site Explorer?????? How can i use Link Acquisition Assistant?
Link Explorer | | bondhoward0 -
External link numbers down year on year
Hi, Just wondering if anyone knows why a website that has definitely had some links acquired over the last year would now show less links and from fewer referring domains than they had this time last year? How is that possible - assume it is down to the way OSE / Moz crawl the web and collect data but need a definitive explanation for a client that has noticed the drop in link metrics and as a result authority. Many thanks,
Link Explorer | | lollowe0 -
Removing the clutter of site-wide links
I have a multi-part question with regard to the moz link index and some presentation suggestions. Firstly I would be interested to know how the link index treats site-wide links with regard to metrics such as DA, and PA. We all know that it is highly likely that SE's are unlikely to pass full link value across from sitewide links, and therefore it would make sense for Moz values to account for this as well - if they do not already. One annoying thing that also relates to sitewides is that they tend to clutter the much of the information presentation in a few of the tools (you can't see wood for trees as it were). This is most prominent in the "Just Discovered" page - if you have a sitewides on a large site, you can often find that this screen is just totally filled with these links as they are found. It would be very useful to be able to filter these out, as they are of little interest - currently I can't see a way of filtering them out. A further value where they create to much noise is the 'Total Links' value. Where sitewides are included in this value, the value actually becomes pretty meaningless as you can find that the majority of that value is sitewides. It would therefore be useful if there was another value for 'Total Links - Excluding Sitewides' where maybe value of 1 was just added to the count for a site wide
Link Explorer | | James770