Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Increase in Rankings, but search visibility is decreasing
-
I just started updating my site with the very basics, focus keyword, meta description, and page titles. I see that I am going up in my targeted keywords, however my search visibility has dropped from 3.34% to 2.78%.
My assumption is that my keyword choice is a little off, however I see that I have increased in keyword rankings and dropped very little in what I was ranking for previously, plus the keyword volume seems relatively the same. In fact I've added far more keywords than I have dropped.
Curious why my search visibility has dropped, however my keyword rankings only seem to increase.
-
It's a normal process when you start to optimize your website the more specific you are, the more precise information you get.
For example, when I started to optimize my website, I started using our brand keywords and the numbers were insane from 2% went to 80% of visibility, of course, it just was our main brand keywords.
Things changed when I try to use generic keywords then my visibility drop off and then I started to see real numbers
It is an arithmetic trick
Moz Search Visibility score represents your overall ranking performance for your tracked keywords. It’s calculated by:
- Taking all of your keywords and the associated URL’s position and applying a CTR for each position.
- The CTRs are then summed
- This number is then divided by the total number of keywords.
Some useful links from the MOZ Seo Learning Center Related to your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i increase DA of my website?
Hi, Why my website evolvepakistan DA is not increasing it is old site even i have bought a fiverr gig of someone he was offering that he will show my site DA 70, he send me pic of 70DA, on his side 70DA of my site but when i check on it show 0 DA.
Moz Pro | | ChunkyChuck
Whats the problem?0 -
What are main factors to increase DA?
Hi, I'm running a blog and working continuously on it and creating both DoFollow and NoFollow links but DA of website best heated vest isn't increasing even I"m creating guest posts and other links. Can you please guide me what are the factors to increase DA so I can work on my website and increase my site's DA as well? Thank you!
Moz Pro | | loukris2350 -
Domain still not being found in search
Hi guys, I've been handed a client who needs some seo work. I've tweaked one of their pages to focus on a chosen keywords about 4 months back but still the site is not even visible using the new Domain Analysis tool from moz and it still won't rank at all for the keywords. Am I missing something here? Is there something blocking the SERP from listing the website? I've ran a site: search on Google and it returns 283 results on the website. It's puzzling me as there clearly is something stopping it from being ranked. The domain name in question is: https://cloud9inecommunications.co.uk Thanks in advance.
Moz Pro | | Easigrass1 -
Competitor getting External Links from search.aol.com
Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in. Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?
Moz Pro | | itvisionsinc0 -
Why is MOZ and Google search Volume so different?
A search term in MOZ shows the monthly search volume to be 49K. In Google, the same term shows the search volume at only 1300 monthly searches. Which do I trust? Thanks, Don
Moz Pro | | rcman0 -
Can increasing website pages decrease domain authority?
Hello Mozzers! Say there is a website with 100 pages and a domain authority of 25. If the number of pages on this website increases to 10,000 can that decrease its domain authority or affect it in any way?
Moz Pro | | MozAddict0 -
Why are my keyword rankings dramatically changing week to week?
I have a site (actual several) that has been up for many years now. Content is changed monthly - regularly. It would always rank in the top 5 positions for 5 or 6 keywords. Now all of a sudden (without any dramatic changes to the website) my ranking results from my weekly Moz reports are dramatically different from week to week - every week. One Keyword will be #1, then the next week it will drop 49 positions, the 3rd week it might be #5, then Not in the Top 50, then #1 again, and so and so on. This happens to all my keywords on my site. I was waiting for Google to finish it's changes to it's algorithms but it's now been long enough and I can't get a handle on what's happening, why it's happening, and what to do about it, and what direction to take with my SEO. My Traffic has actually improved over last year by approx. 25%, but I have also started a PPC campaign for this client. Any suggestions would be great.
Moz Pro | | SummitCom0 -
Checking multiple keywords in Rank tracking
Besides the rankings in the campaigns i want to check 100+ keywords at once in rank tracking. Is this possible and if not why? It says i can check 400 keywords a day but manually entering them is time consuming and that's exactly why i use SEOMOZ, to save time.
Moz Pro | | FindFactory1