Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Primary versus secondary keyword
-
Hello,
Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ?
Thank you,
-
Hi seoanalytics
I have spent hours trying to help you on this thread and the other two or three you have started! I have patiently answered every question you have asked, in detail. If you still don't understand what I am saying after acres and acres of help and advice then that's it from me.
https://moz.com/community/q/sentences-rdf-format
https://moz.com/community/q/asking-a-natural-question-in-h-tags
https://moz.com/community/q/bolded-words-in-search-results
https://moz.com/community/q/user-intent-and-ranking
This comment is simply idiotic, but more than that it is insulting:
"I have more chances of winning the lottery than ranking..."
Please don't bother me again.
Have a good weekend.
Nigel
-
I am trying but let's be honest I have more chances of winning the lottery than ranking...
It is a matter of what words goes with which word surrounded by other words and only the computer know that, doesn't it ?
In the past I managed to get from 3 rd page to 3 rd position on a requested keyword just by adding 3 lines of text and the reason was just that the words used correlated well with the other words but honestly this was luck.
If someone has a technic that works that isn't luck I can't wait to hear it
-
I have no idea what Alchemy API is.
No, write your own content with your own researched keywords.
-
How about I I used alchemy api and use all the keywords of someone ranking 1 st to write my text, could it also work ?
-
Hi seoanalytics
I think you get the idea. I'm not saying that tablet is a perfect synonym for laptop but I think you do understand what I am saying!
Good luck with it
Regards
Nigel
-
Thank you for sharing the link about rank brain.
I do understand that it isn't necessary to pepper my content with all the possiblity semantically connected keywords are it won't look natural. However, from what I understand the idea is still to use those semantically connected keyword but naturally.
For example about Laptop chargers if I wrote a sentence like this would ok ? I have used semantically related keyword such as voltage, battrary, tablet and transformer.
"Laptop charger come with different voltages, 110 and 220. Once you have selected the battery that matches the voltage of your tablet you are good to go. If you can't find the correct voltage by a transformer and then plug it in. "
-
Hi seoanalytics
The whole area of primary and secondary keywords (or Keyphrases) has largely been overtaken by Google's new Rankbrain AI system of determining themes and relevancy. So don't think in terms of these terms - also please don't listen to anyone focusing too heavily on LSI's as these have mostly been debunked as a load of flannel used by SEO's to impress, although leading SEO Brian Dean still insists that they have some effect on SEO. If you start researching LSI's you will end up in a rabbit hole from which you will never emerge! to advise - 'use your primary keyword a couple of times is nonsense'.
Think of your website like this:
Each page represents a theme - for example as Alick300 has used 'Laptop chargers' You need to think about writing chunky, relevant content around the term 'Laptop Chargers' but you do not need to mention every 'secondary keyword' you can think of to pepper the text with. Write compelling copy using semantically connected words like batteries within the content.
By all means, search related terms like batteries, tablets and transformers (are they still a thing?) but if you think in the way of 'Primary keywords' and 'secondary keywords' you will risk overusing certain terms, not having free-flowing writing and turning your intended customer into a brief visitor. Think of the use of synonyms as well - (the Bike/Bicycle analogy is a good one).
Modern SEO is about writing semantically connected and lexically relevant content in such a way that you engage your website visitor and ultimately convert them into customers. The more you engage, the longer the 'dwell time' and the more you satisfy user intent.
Have a read of Brian's latest post on Rankbrain - it's pretty brilliant and you should come away inspired!
https://backlinko.com/google-rankbrain-seo
There is no way of outsmarting Google by determining and hoofing in endless keywords and phrases. Modern content needs to be well written with perfect grammar and spelling and theme focused.
Also, break it down into easily readable chunks - this helps the user to stay engaged as opposed to being lost in long paragraphs. Pretty much like I have here.
Use Google search box to help and 'related search terms' at the bottom of the page to find semantically related phrases.
I hope this helps,
Regards
Nigel
-
Great answer Alick300! I would also add that the primary keyword and secondary keywords (sometimes referred to as LSI keywords) should all work together to help the search intent of the user. Writing longer, quality content that naturally uses your primary keyword a couple times and a ton of secondary keywords that still relate to your primary is a great way to get a page ranked quicker than normal.
For example if your a handyman that wants to rank for electrician + "your city", it's helpful to talk about electrical repairs, panel installations, electrical service, house wiring, etc. integrating this secondary keywords into your page not only helps your ranking for electrician + "your city", but also electrical repairs + "your city", panel installations + "your city", etc.
-
Hi,
Primary keywords are the main keywords for which you want to rank. You are optimizing this keyword so that you can rank in Search engines. e.g Laptop chargers has the highest search volume
Secondary keywords mean those keywords which plays supporting role.
E.g Laptop batteries and chargers and Universal laptop chargers
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Yoast SEO premium determine prominent keywords?
We are perplexed how Yoast determines which keywords to select on the page when ranking the top 5 prominent words in Insights. For example, we have a page where birthday parties is clearly the primary keyword. It is used an an H2, in body copy and tagged on images. Yet it does not show up at all. The term 20 Fiesta game points ranks #1. It is mentioned one time on the page in a bullet within one of 5-6 blocks. 40 Fiesta game points ranks 3rd and same situation. Waterpark ranks 4th and is mentioned twice on the page as a bullet of featured activities. But there ar 4-5 other attractions listed in the bullets higher? We have looked as tutorial videos and no one mentions how Yoast determines prominent keywords. Thanks in advance for steering us in the right direction.
Intermediate & Advanced SEO | | Teamzig0 -
Breadcrumbs versus in context link
Hi, I remember reading that links within the text have more value than breadcrumbs links for example because in context links are surrounded by the right content (words) but google search engine optimisation starter guide says breadcrumbs are good, so which one is recommended ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Title tag: Long tail words or keyword dilution?
Hi all, I am a newbie to SEO. Lately, I have been struggling to optimize my title tag. Ones say that we should have long tail words in title tags because long tail words improve click through rate and generate quality leads. On the other hand, ones say that putting other words in the title tag will dilute the main keyword that my page ranks for. Do keywords really dilute each other in the title tags? I am really confused. Let me give this an example: Web Design Services | Company Name Web Design Services with Conversion Focused | Company Name Which one would you prefer and why? Thank you. 😄 Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
How to combine 2 pages (same domain) that rank for same keyword?
Hi Mozzers, A quick question. In the last few months I have noticed that for a number of keywords I am having 2 different pages on my domain show up in the SERP. Always right next to each other (for example, position #7 and #8 or #3 and #4). So in the SERP it looks something like: www.mycompetition1.com www.mycompetition2.com www.mywebsite.com/page1.html
Intermediate & Advanced SEO | | rayvensoft
4) www.mywebsite.com**/page2.html**
5) www.mycompetition3.com Now, I actually need both pages since the content on both pages is different - but on the same topic. Both pages have links to them, but page1.html always tends to have more. So, what is the best practice to tell Google that I only want 1 page to rank? Of course, the idea is that by combining the SEO Juice of both pages, I can push my way up to position 2 or 1. Does anybody have any experience in this? Any advice is much appreciated.0 -
Two Webstites Targeting the Same Keywords
If I aquire a website in the same industry targeting the same keywords. Should I merge them into one? I understand it's a bad idea to have multiple websites promoting the same thing, but i'd like to capture the customer base of a competing website. What's everyone's thoughts? A- Merge new to main website with 301's? will google like that? B- Keep them separate? Will google like that? C- Don't bother. D- Toss the computer and get into Horticulture
Intermediate & Advanced SEO | | residualboulders0 -
Zero visits from keyword in Google Analytics
The keyword "business engagement in outsourcing" shows 0 visits. I have a look at Seomoz post at - http://www.seomoz.org/blog/advanced-google-analytics. According to it, "If someone makes more than one visit to a site within the same "session" and each visit comes from a search but on different keywords, then both keywords will be included in the keywords report - the first with 0 visits and the second with 1 visit" In my GA report, i could only see 0 visit for the above keyword. Why is 1 visit not being shown ? On reading the blog, http://webanalysis.blogspot.com/2008/04/google-analytics-tips-and-tricks-why-do.html#axzz1UPqhMV7o i am more confused, as it says "Google Analytics, assigns the visitors activity to the first keyword " . which is NOT what seomoz suggests
Intermediate & Advanced SEO | | seoug_20050