Difference LSI and and secondary related keywords
-
Hi,
It is confusing to me. So far what I understand is the following:
LSI are synonyms of the keyword your target (the one in the H1 and title tag). For example my keyword would be "Tuscany bike tour" and my LSI would be "Tuscany cycling vacation", "bicycle tour in Tuscany" etc...
Then secondary related keyword are for me the other topics I need to cover in my content. In this case for example it would be "Florence", "Siena". But from what I understand a good writer wouldn't use "Siena" or "Florence" multiple times in it's content it would replace it by keywords that support them such as "the town of Florence", "the city of Siena"," the Palio of Siena" etc...Is my understanding correct ?
If so what is the use of using those secondary related keyword, is it to rank on other keywords such as Palio of siena tuscany bike tour ? or just not to repeat a secondary keyword too many times. If i write the Palio of Siena isn't it considered as another topic that the topic siena ?
Thank you,
-
Thank you it makes things much more clear now.
-
Hey there,
I wouldn't worry too much about the concept of LSI. Most of the people who know it well will tell you that it's a valid concept, but not used actively by Google (https://twitter.com/bill_slawski/status/963525512294379520).
LSI are synonyms of the keyword your target (the one in the H1 and title tag). For example my keyword would be "Tuscany bike tour" and my LSI would be "Tuscany cycling vacation", "bicycle tour in Tuscany" etc...
Then secondary related keyword are for me the other topics I need to cover in my content. In this case for example it would be "Florence", "Siena". But from what I understand a good writer wouldn't use "Siena" or "Florence" multiple times in it's content it would replace it by keywords that support them such as "the town of Florence", "the city of Siena"," the Palio of Siena" etc...Is my understanding correct ?
I disagree with that. While you don't want to use a term excessively in a piece of content - there's no problem with using it multiple times, and writers should use variations naturally. Also - you don't need to think of "town of Florence" and "Florence" as separate keywords. They're close enough to be interchangeable. Usually when SEOs talk about related terms, they're talking about "world war II" and "germany", or "trees" and "leaves".
If so what is the use of using those secondary related keyword, is it to rank on other keywords such as Palio of siena tuscany bike tour ? or just not to repeat a secondary keyword too many times. If i write the Palio of Siena isn't it considered as another topic that the topic siena ?
An article about a bike tour in Siena should be a separate piece of content from an article about the town of Sienna. It appears that "palio of siena" is a horse race? In which case that would be two separate pages of content if you wanted to rank for both terms.
I recommend looking at some established and top-ranking websites in your niche and see what they're doing. That's often the best way to get a feel for what is working. If your niche isn't super competitive and you can't find examples you think are good, you can also look at more competitive topics in related industries - for example "kentucky derby"-related searches might be a good example in the US.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do when on your keyword there are no questions ?
Let me give me you an example. For example for the keyword title tag (let's imagine) I would want to rank on that. I go to the keyword explorer or related searches at the bottom of google there are many questions people have.. I find expressions (with the same user intent) such as "title tag length", "title tags generator", " "why are title tag importants" (I found this one using the are questions drop down menu of the keyword explorer). With this in hand I can create a page where I answer all those questions. I would have all those expressions being an H2 and answer the questions using related phrases and context word that I will find with the keyword explorer in my paragraph below. Let now take one of my keyword "Sicily bike tours". If I type this expression int he keyword explorer...the only related phrases (with the same user intent) that I find are "Sicily bike tour", "Sicily cycling tours", "Sicily bike trips"... (first thing I noticed is that it is just variation of my main expression not really question...). If I look at questions I find "what is the highest elevation in Sicily" or "How safe is Sicily for tourists". I don't imagine on a page that sells bikes tours in Sicily having h2 tags that answers those questions... and this is not what people that rank do, they describe their tour and this is what is confusing to me. Let's now take a secondary related keyword to main keyword. Let' s take "Sicily cycling tours" (it is a secondary related keyword to "Sicily bike tours". Based on the keyword explorer, the secondary related phrases to "Sicily cycling tours" are "tour of Sicily". "trips to Sicily".... ( isn't that going to be boring and look unnatural to use all those expressions ? ). There are all synonyms of my expression but not really different which is my worry ? Or can I use an expression such as "Sicilian villages" or "Sicily maps" even though they don't have the same user intent) as my secondary related keyword "Sicily cycling tours". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Long tail there are no long tail keywords....
Hi I am struggling trying to optimise product pages for a product area which doesn't have a lot of specific longtail product related searches. It's 'Lockers' I have more specific sub-category pages which drill down such as - Wire Mesh Lockers Charging Lockers Laptop Lockers Just to name a few, but to drill down more to product names doesn't offer much. Or, in some cases the products are so similar they focus on similar keywords, for example '2 tier metal lockers' applies to loads of different products. Do I do the best I can with product titles, then focus on sub-categories? Love to hear thoughts 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
Content very similar on different websites
Hello, I am in the travel industry and I am currently building the same website (different domain names), one for the US and one for the UK (same website design). They will both features the same content (itinerary, activities) on the page with 2 exception, the 1 st one is that I will use different hotels for my uk clientele and for my US clientele and on the UK page I will use the word "holiday" in the UK and the word "vacation" in the US. Can the fact that I do the same "itineraries" and use the same text on 95 % of the page hurt my ranking in one country or another ?
Intermediate & Advanced SEO | | seoanalytics0 -
No matter what the keyword, only the homepage shows in the SERP
Hi, wondered if someone could help. My clients website shows up well for terms but its always the homepage rather than the targeted landing page. For example, if you search for "teeth whitening anglesey" they appear http://goo.gl/ohJdua however, its the homepage rather than the tooth whitening page http://goo.gl/uVI8gK Thanks Ade
Intermediate & Advanced SEO | | popcreativeltd0 -
Subpage ranking for homepage keyword
Hi all, May seem like a simple scenario and I might be missing something, but my subpage seems to be ranking for my main homepage keyword. The subpage PR is 28 and my domain authority is 17, how can I get my main home page to rank instead of the sub page (product page)? I want to stay away from exact match anchor text links, any suggestions?
Intermediate & Advanced SEO | | SO_UK0 -
Rankings and keywords
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes. For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank? Any suggestions would help! Thank you.
Intermediate & Advanced SEO | | ClickIt0 -
How many keyword links is optimal for Press Releases?
After the Penguin update I've read differing opinions on how many keyword links is best to use in press releases. We've been using 3 different keyword links, plus our home page url brand link. Does anyone have any solid information on how many links is best in google's opinion? I hate to put too many in and have them think it's spam, or over optimizing for unnatural linking. Thanks folks! Ron
Intermediate & Advanced SEO | | yatesandcojewelers0