3rd Party Reviews - Schema Implementation
-
Hi,
Currently my client displaying Ratings & Reviews from a third-party (TripAdvisor) service and only displaying 5 reviews but not showing "Read More Reviews" button to TripAdvisor page. Now I would like to use Rich Snippet schema markup code on these rating & reviews but below are my few concerns, could you please guide me:
1. Can I use Rich Snippet Schema markup code on widget of TripAdvisor Rating & Review.
2. If I apply schema markup code, Do I need to maintain TripAdvisor link for "Read More reviews".
Below are the URLs which contains TripAdvisor rating & reviews after big image:
Please let me know if you have any questions.
Thanks,
Satla
-
Hi @ThompsonPaul,
I've just been reading into this as just about everyone in my field use third party reviews and mark it up with snippets. I'm under the impression that Google is fine with the use of third party reviews.
In the Google guidelines, it says: "Only include critic reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews."
I am under the belief if you are not using a critic review then you are safe to use third-party reviews. Refer to the bottom of the guidelines for the Review Snippet Guidelines rather than the Critic Review Guidelines
Especially because our team has experienced Third Party Reviews being approved by Google.When we originally put in the mark up we got a penalty for another reason (Developer incorrectly released on all pages). Google then reviewed our mark up approving the use of third party reviews and removed our penalty.
I'd love to know your thoughts! Let me know
-
Just the fact that a competitor gets away with something isn't a good reason to try the same thing. If Google explicitly says not to do something, it's wise to listen. The competitors may be fine for now, but in upcoming algorithm updates will probably suffer if they are violating Google's guidelines.
Are you sure your competitors are using Schema? I checked the two goo.gl links you provided for the competitors, and although I can see the reviews, the reviews themselves have no Schema markup. The competitors have used other Schemas like Hotel and LocationFeatureSpecification, even AggregateRating - just not Review.
-
Thanks for reply Paul.
but few competitors are still using 3rd party reviews with markup code and coming rich snippets in Google successfully. For example below are the few competitor currently using.
Competitor 1: https://goo.gl/Dq7tMn [1453 reviews - from 3rd party]
Competitor 2: https://goo.gl/YzdK2v [1453 reviews - from 3rd party]
Below is the Google SERP link for this keyword [Eurocalas Aparthotel] and you can see both competitors are coming with Rich Snippet
Google SERP: https://goo.gl/vfvZat [you can see both competitors with rich snippet]
Kindly let me know you feed back on these competitor links.
Thanks,
Satla
-
Google's been quite clear that reviews on our sites from 3rd party review sources must not have review markup, SK. It's grounds for a "manipulative markup" penalty.
Review markup should "Only include critic reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews."
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Product Ratings or Reviews Improve Google Rankings?
The is a lot of info on the web about how business reviews/ratings improve local search result rankings. However do product ratings or reviews improve PDP/PLP/Homepage (not local) rankings?
Reviews and Ratings | | rigelcable0 -
What do the symbols in the profile avatars in Google listing reviews mean?
A client of mine noticed that some of their customers that leave GMB listing reviews have special symbols in their profile avatars (please look at the attachment). Is this a sign of a influencer? Has anybody else noticed this? r6mhX
Reviews and Ratings | | BigChad20 -
Do people receive notifications when you respond to their Google reviews?
If someone leaves a review of your business on your Google My Business listing, and you respond to that review, will they receive an email notification of your response to their review? We are working with a client who has unanswered reviews from several years ago, and though it's best practice to respond to all reviews, we didn't want to respond to reviews from 2013 if the person (who has likely forgot about their experience with the business in question) is going to get an email notifying them of our late response to their review. Thank you!
Reviews and Ratings | | BlueCorona1 -
Will reviews be ranked higher if responded to?
I can't find any up to date information on reviews and whether or not Google pushes up reviews with responses or does the ranking stay the same?
Reviews and Ratings | | DigitalMarketingSEO0 -
Google Reviews
We operate a printing company, and at the moment we have two locations in Houston, Texas. Our newest location just opened and so it has no reviews and no real content on Google +. A very satisfied customer seems to have posted two back to back reviews on the second location and it now seems that location no longer pulls up. It used to be that when you googled our business name that both locations pulled up it seems to pull just first more well established location. The second location can still be found but for whatever reason it no longer shows up with our other results. Should we tell the client to remove one of the reviews? I hope we don't get penalized for this Appreciate your feedback. C
Reviews and Ratings | | RETEX0 -
What are some powerful reviews websites for online-only businesses?
Looking for a small handful of places that I can lead customers to, following a transaction with my dot com (i.e., no brick and mortar presence) business, so that they can leave reviews Chiefly interested in the sites that Google is most likely to notice Thanks! 🙂
Reviews and Ratings | | ntcma0 -
Google plus review - how to ask
I found a way (finally!) to find out which of my customers who have a gmail account have also a Google plus account. That helps a lot. We use to send handout reviews or video instructions about how to create a Google plus account...and it didn't go to well. Now that we know they have a G+ account , all we have to do is ask for a review; how to do this?
Reviews and Ratings | | echo1
What are the latest strategies so that the review will stay there? have them log in, search for the business name and write the review? give them the direct link? is the searcher's path important? should we look for users who are engaged more in their circles? Thanks!0 -
How to improve the review to the website ?
Hello guys,
Reviews and Ratings | | WayneRooney
lately we think how we can improve all the reviews on our site from the clients.
We notice that there are all these option regarding to reviews : Google Reviews/Local/Places/+
Yelp
Facebook
www.feefo.com
www.trustpilot.co.uk
www.ekomi.co.uk/uk And much more... Now, the problem here with a lot of these sites, the person that write the review need to register to the site.
Most of our clients, not interesting in register or to open account.
They need something fast that they can write the review and move on. What do you think is the right approach to manage all this ?
We getting a lot of traffic but its seems that we don't advantage all of him regarding to the review part. Any tips here from the expert ? Thank you0