Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Moz Tools
    3. Moz Pro
    4. Competitor getting External Links from search.aol.com

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Competitor getting External Links from search.aol.com

    Moz Pro
    3
    3
    778
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • itvisionsinc
      itvisionsinc last edited by

      Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound  links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in.

      Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?

      1 Reply Last reply Reply Quote 0
      • jasonwolf
        jasonwolf last edited by

        I'm seeing something very similar, except the inbound links are all for my site (not a competitor.) This isn't intentional, and I can't figure out why/how it's happening. Did you make any progress on this? Every link is showing the exact same Shopper Approved review (identical text.) The only difference is that the query in the search box is unique.

        "https://search.aol.com/reviews?q=..."

        There are over 600 of these inbound links, all linking to (1) our homepage, and (2) our Shopper Approved page. Both are followed links.

        Any ideas? I'm going to reach out to Shopper Approved and see if they have anything to say, but I have a feeling that'll be a dead end.

        1 Reply Last reply Reply Quote 0
        • Andrew-SEO
          Andrew-SEO Subscriber last edited by

          Yes this does not seem right. Did you check out the url the link is coming from. Is it in text with an anchor text. Or is it in a profile page?

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • paulavervo

            Unsolved The Moz.com bot is overloading my server

            rogerbot moz crawler

            The Moz.com bot is overloading my server. How to solve it?

            Moz Pro | | paulavervo
            0
          • Easigrass

            Domain still not being found in search

            Hi guys, I've been handed a client who needs some seo work. I've tweaked one of their pages to focus on a chosen keywords about 4 months back but still the site is not even visible using the new Domain Analysis tool from moz and it still won't rank at all for the keywords. Am I missing something here? Is there something blocking the SERP from listing the website? I've ran a site: search on Google and it returns 283 results on the website. It's puzzling me as there clearly is something stopping it from being ranked. The domain name in question is: https://cloud9inecommunications.co.uk Thanks in advance.

            Moz Pro | | Easigrass
            1
          • HashtagHustler

            Google Site search operator showing different results than Search Console

            Hey everybody, I am seeing some confusing results. I am seeing that in the back of our Search Console we are showing around 4,500 sites indexed. If I use the "site" operator in google, only 2820 show up... any thoughts as to why that happens?

            Moz Pro | | HashtagHustler
            1
          • seo_plus

            GWMT / Search Analytics VS OpenSiteExplorer

            Just had the experience of using OSE data to show what we call "linkrot" to a client -- only to find that GWMT / Search Analytics shows no such thing. Fortunately the client is an old friend and no face was lost, but it was dicey there for a bit as I have come to rely on and reference OSE again and again and again, OSE showed Domain Authority dropping by about 1/3 in the last 12 months, presumably due to old links getting broken, linking sites changing their architecture etc. And of course, ranking is tanking, as you would expect. But Google shows many more (and much more spammy looking!) backlinks. Has anyone had any experience benchmarking the 2 data sets of backlinks against each other?  Dr Pete?
            Does one update more frequently than another? Do you trust one more than another?? If so, why?? Thanks!

            Moz Pro | | seo_plus
            0
          • shankar333

            What is Linking C-Blocks

            Currently i am using MOZ pro tool under moz analyticls >> Moz Competitive Link Metrics >> history having a graph "Linking C-Blocks" Please help me understanding Linking C-Blocks, what is, How to build, how to define ...

            Moz Pro | | shankar333
            5
          • Whitespark

            Is there a way to get the domain authority of a subdomain?

            For example, www.storage-mart.com and us.storage-mart.com both show the same DA in OSE. I believe it's the DA of the root domain. How can I compare the DA of the 'www' and 'us' subdomains?

            Moz Pro | | Whitespark
            0
          • He_Jo

            Estimating the number of LRD I need to outrank competitor

            I just ran a SERP/keyword diffculty report for a keyword I want one of my pages to rank Also, I just conducted the on-the-page-optimization and now I am going to start buidling links. => I would like to estimate how many linking root domains I need to overrank one of my competitor. These are the MOZ data:
            1. My page:
            Page Linking Root domains: 0
            Root Domain Linking Root Domains: 151 2. Competitor:
            Page linking root domains: 1
            Root Domain Linking Root Domains: 5,786 I don't really know on which metric (Page or domain LRD) to rely on in order to make an estimation and I would be glad for some help! To simplyfy the problem, assume that all toher factors (code, on-the-page keyword use., social etc.) are equal for both sites. Can I just get 2LRD to that page in order to likely outrank my competitor or do I need around 5000 more links poiting to my site? I think an answer to this question could help a lot of users here, since I saw similar questions/difficulties regarding the use of page LRD vs. root domain LRD P.S. Non of the pages of my website do currently rank in the top 100 for that keyword.

            Moz Pro | | He_Jo
            2
          • anthonytjm

            Domain.com and domain.com/index.html duplicate content in reports even with rewrite on

            I have a site that was recently hit by the Google penguin update and dropped a page back. When running the site through seomoz tools, I keep getting duplicate content in the reports for domain.com and domain.com/index.html, even though I have a 301 rewrite condition. When I test the site, domain.com/index.html redirects to domain.com for all directories and root. I don't understand how my index page can still get flagged as duplicate content. I also have a redirect from domain.com to www.domain.com. Is there anything else I need to do or add to my htaccess file? Appreciate any clarification on this.

            Moz Pro | | anthonytjm
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.