Welcome to the Q&A Forum

Thanks Dave

Hello

I currently export 404s and other 'critical' issues to a google sheet and publish them in a monthly report in data studio

Is there a way to automate this process so that my monthly report is automatically populated with critical issues

Then when the small website has new information. Remove the 302 and resubmit your sitemap to search console and manually fetch and index the home page with all linked pages.

I've never implemented this but......

Schema does offer this

https://schema.org/parentOrganization

and also this

https://schema.org/branchOf

So you would set up the branches of your organisation with different addresses.

Make sure you have your Google business listing set up (and bing places for business)

Put your address in the footer of your website and use schema markup

https://schema.org/address

This will associate our business with your area.

Here's a handy article

http://www.thesempost.com/google-using-near-keywords-search-results/

and another

https://clutch.co/seo-firms/resources/9-steps-to-rank-for-near-me-searches

Yes it is from

www.old.com to www.new.com (domain change)

or

old.abc.com to new.abc.com (subdomain change)

It is not for

www.abc.com/old to www.abc.com/new

Redirects will handle that.

Yes, that's normal. Have you got redirects in place have you submitted your new sitemap.

Also, use the change of domain tool - it supports subdomains

https://support.google.com/webmasters/answer/83106?hl=en

https://www.google.com/webmasters/tools/change-address

It depends on the circumstances. eg is it a site restructure or a domain name change.

If it's just the one page 3 weeks is a little bit long. Check your crawl frequency in google search console. Check your internal linking. Can the page be crawled easily etc etc

You can manually fetch the old page in search console. The 301 will be detected - then click "request indexing"

These are not much of a prediction as they're already happening but.....

I think clicks / pogo sticking is going to continue to influence rankings heavily. We may even one day see internal site navigation influencing this process (possibly through analytics etc - maybe not if GDPR does not allow)

I think we will see more of the idea of less content, in terms of less keyword cannibalisation and one highly targeted, high authority, highly ranking piece of content. _This could be good or bad. I like the idea of less poor content but I'm not sure about single "authorities" on a subject. _

As snippets evolve, schema will become ever more crucial. I like snippets as they are a very immediate form of content delivery however they also have the ability to block people out so again this is a double-edged sword.

The most successes I have had this year has been through combatting index bloat, implementing pagination were possible, getting the index lean, getting the right pages indexed, reconnecting backlinks and improving internal linking. _All these consistently deliver. Pretty basic stuff but it works and should be maintained. _

Thanks Miriam this is an interesting read.

"Google will continue to dominate and monetize local search" - This is worrying as this directly affects my sector. More of the walled garden.

You need to identify were the links are coming from.

Is your competitor forging online relationships? Do they have an active blog. Do they have active social media. Are they part of online communities.

Is their domain authority increasing i.e. are the links they are generating good quality? Or are they potentially damaging in the the long run? Don't emulate them if they are not engaged in high quality link building.

You can increase links by generating high quality content that people want to link to. You can also be active on social media. Social Shares are just as important. There's no easy fix here. A solid content marketing strategy backed by a solid social media strategy will naturally expand your backlink profile.

These are not much of a prediction as they're already happening but.....

I think clicks / pogo sticking is going to continue to influence rankings heavily. We may even one day see internal site navigation influencing this process (possibly through analytics etc - maybe not if GDPR does not allow)

I think we will see more of the idea of less content, in terms of less keyword cannibalisation and one highly targeted, high authority, highly ranking piece of content. _This could be good or bad. I like the idea of less poor content but I'm not sure about single "authorities" on a subject. _

As snippets evolve, schema will become ever more crucial. I like snippets as they are a very immediate form of content delivery however they also have the ability to block people out so again this is a double-edged sword.

The most successes I have had this year has been through combatting index bloat, implementing pagination were possible, getting the index lean, getting the right pages indexed, reconnecting backlinks and improving internal linking. _All these consistently deliver. Pretty basic stuff but it works and should be maintained. _

No I don't think this will.

A bounce means there has not been a second interaction on the page, and you are encouraging second interactions. A link is being clicked on the page.

I realize this is creating a new tab. But as long as it's the same session (session cookie carried over) then this will not be a bounce.

You can stay on a page for 15 mins and leave, and this will be counted as a bounce. It's all about the second interaction.

The bounce rate on the new tab is a different matter. If this tab is just closed after use then every visit to these tabs will be a bounce. That will not affect the rankings of the original page.

There's no need to make a new property. The comparative data may be useful one day.

Just delete all your views (if obsolete) and start with a single view.

Move towards using segments if you want to segment the data. Do you have segments already in mind?

Maybe look at excluding spam referral traffic if you have any.

Thanks Miriam this is an interesting read.

"Google will continue to dominate and monetize local search" - This is worrying as this directly affects my sector. More of the walled garden.

Once google indexes pages it checks for the page from their own index. So the links may exist in googles database rather than being a link on your site or someone elses site.

When google checks for these pages: is your website responding with a 404? Or is your website presenting a 200 for some reason.

Maybe in the absence of the page your content management system is presenting a duplicate of a page further up the hierarchy? for example

Google needs to have a 404 response a few times before it will disappear from search console.

Then when the small website has new information. Remove the 302 and resubmit your sitemap to search console and manually fetch and index the home page with all linked pages.

Howdy Rand

This all looks great. There's two things in particular that jumped out. The more regular DA update sounds ace. As long as it's moving in the right direction of course. Hehe. But that's for me to sort out.

The second is the lost links report. That's the one thing that I always wanted from the that section. That will be so so useful.

Try looking up "cornerstone content"

Ideally you want to combine these into one page if they are that closely related, and rank one page for both terms.

Can you post both of the H1s so I can have a look?

hahahaha