Will using a service such as Akamai impact on rankings?
-
Howdy
My client has a .com site they are looking at hosting via Akamai - they have offices in various locations, e.g UK, US, AU, RU & in some Asian countries.
If they used Akamai, would the best approach be to set up seperate sites per country:
- .co.uk
- .com
- .com.au
- .ru
- .sg etc
Although my understanding is that Googlebot is located in the US so if it crawled any of those sites it would always get a US IP address?
So is the answer perhaps to go with Akamai for the .com only which should target the US market and use different / seperate C class hosts for the others?
Thanks!
Woj
-
My understanding of how a CDN is configured is it's a back-end server change. The HTML will still appear as mysite.com/image.jpg but when a request for that image is made, your server will tell the user's browser to fetch it from cdn.chicago.akamai.com/mysite.com/image.jpg.
Your server still hosts the image and is the primary source of the image. That image is duplicated on CDN servers throughout the country and world depending on what cdn plan you purchase.
So in short, the images are hosted on mysite.com and images should not be taken out of the mix. You can confirm this by checking well known sites which use Akamai:
-
Ryan,
What about when images are handled through Akamai and the URL's to those images are "Akamaized". Since the images are not hosted on the www.mysite.com, but on www.akamai.com, how would this effect image search. Does it take my images out of the mix. Would an image sitemap help with this?
-
Thanks, makes perfect sense
-
Google effectively crawls all types of sites from around the world. As long as you offer proper navigation with your site, there shouldn't be any issue.
Your content for each region should have a landing page for that region. mysite.com/jp would be your landing page for Japan, etc. Your landing pages would be treated as your home page for Japanese speakers. You should have links from Japanese companies to the /jp page as if it was your site's home page.
-
Thanks Ryan!
I guess my main concern is to not have existing rankings penalised. For example, the head office is based in Australia with other offices around the world - if Googlebot comes in from the US and gets a US IP.. would Australian rankings drop?
Also, I believe the content being served will be identical to all regions.. for now at least.
-
Akamai offers numerous services. Are you referring to their Content Delivery Network? If so, then the CDN will provide faster page load times which is a good user experience. If your site was being penalized for slow load times (only a small percentage of sites fall into this category) then yes, by properly setting up your content on a CDN you can remove the penalty which would improve rankings. Otherwise you would not directly benefit in terms of rankings, but your users will likely find your site more usable, explore more, etc. which could benefit your rankings.
With respect to your site design, I would recommend a single .com site with folders for each country. mysite.com/ru for russia, mysite.com/au for australia, etc. This method will allow you to collect all your domain authority in a single site and can greatly reduce your software and site maintenance expenses.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Indexing is live what about rankings ?
I noticed that when I request indexing in the webmaster tool my new content is live within minutes. Does it take longer to update the ranking or is the ranking updated as soon as the new page has been indexed. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keyword in URL - SEO impact
Hi, We don't have most important keyword of our industry in our domain or sub-domain. How important it is to have keyword in website URL? Most of our competitors pages with "keyword" urls been listing in SERP. What is back-links role in this scenarion? And which URL have more advantage? keyword in sub-domain or page with keyword. Like for "seo" keyword..... seo.example.com or example.com/seo
Intermediate & Advanced SEO | | vtmoz0 -
Website not ranking
Firstly, apologies for the long winded question. I'm 'newish' to SEO We have a website built on Magento , www.excelclothing.com We have been online for 5 years and had reasonable success. Having used a few SEO companies in the past we found ourselves under a 'partial manual penalty' early last year. By July we were out of penalty. We have been gradually working our way through getting rid of 'spammy' links. Currently the website ranks for a handful of non competitive keywords looking at the domain on SEM RUSH. This has dropped drastically over the last 2 years. Our organic traffic over the last 2-3 years has seen no 'falling off a cliff' and has maintained a similar pattern. I've been told so many lies by SEO companies trying to get into my wallet I'm not sure who to believe. We have started to add content onto all our Category pages to make more unique although most of our Meta Descriptions are a 'boiler plate' template. I'm wondering.... Am I still suffering from Penquin ? Am I trapped by Panda and if so how can I know that? Do I need more links removed? How can I start to rank for more keywords I have a competitor online with the same DA, PA and virtually same number of links but they rank for 3500 keywords in the top 20. Would welcome any feedback. Many Thanks.
Intermediate & Advanced SEO | | wgilliland1 -
Ranking Above sub-domains
So I work for a company that has a very successful affiliate that operates under a third level domain name such as "region.company.com". Their SEO practices are very good and they rank highly in keyword searches. However "company.com" does not even though it is not a subdomain. Even after optimizing the company.com's pages etc, the regional sub domain ranks much higher for keywords and the main company fails to rank at all. Is Google discounting the main company's page? Is it a matter of trust or time? or is it something else? How can I get Google to prioritize the main company website rather than a lower level domain affiliate?
Intermediate & Advanced SEO | | Resolute0 -
Homepage not ranking for main keyword, all other pages ranking slightly for their own keyword phrases.
Dear Mozzers, We have an ecommerce website (www.pashmina-boutique.com), we want to rank the homepage for the keyword "pashmina". Problem is, we are nowhere to be found, not even in the top 100 search results of Google. It is indexed, we have no crawl errors, except that we had some problems with our hosting (503's), the crawler of Google bumped in a few of those. And we are fixing it. Our other pages, e.g. (http://www.pashmina-boutique.com/15-white-pashminas) ranks for "white pashminas" 24th and "white cashmere pashminas" 23rd. We have done no linkbuilding, in Majestic, you can check that. We have been offline for a long time (over 6 months) and about 3 weeks ago, we did a redesign (SEO). We relaunched, everything is looking fine except the homepage isn't ranking for the main keyword. Could you guys check it out? Is it over-optimization? It can't be Penguin, Panda would be a surprise too. Or do we still have to wait for the monthly Panda data-refresh? We are currently busy with this issue, once this is solved - that the homepage is ranking - we will start linkbuilding. Mr.1000
Intermediate & Advanced SEO | | Mr.10000 -
Using PushState for Meta Data?
Wondering if anyone has had any experience using pushstate to update meta data on a AJAX page. What we are trying to is have one really long page that users can scroll through to see different portfolio pieces. We want each portfolio piece to be represented in Google as a separate page when they are technically all on the same page. An example of how the page will work is here:
Intermediate & Advanced SEO | | lsujoe
http://www.scozzese.com/2011/en/#annasafroncik If you notice you scroll down and the url will update for the next piece but you are still on the same page. So if we do this for meta title, meta description - will Google be able to recognize it? Any help to achieve quality results would be helpful! If I didn't explain anything clearly please let me know!0 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0 -
Ranking with other pages not index
The site ranks on page 4-5 with other page like privacy, about us, term pages. I encounter this problem allot in the last weeks; this usually occurs after the page sits 1-2 months on page 1 for the terms. I'm thinking of to much use the same anchor as a primary issue. The sites in questions are 1-5 pages microniche sites. Any suggestions is appreciated. Thank You
Intermediate & Advanced SEO | | m3fan0