Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are long URLs bad for SEO?
-
Hi,
I would like to know how bad is the long URLs that I have on my website.
At the moment we have 543 long urls and I was wondering how big is the impact in my SEO.
Thank you
-
After 512 pixels, Google will truncate your URL in search results pages. A good rule of thumb is to keep your URLs as short as you can, without losing their general meaning.
-
thanks you for information
-
I am about 100% sure that had to with applying your keyword into the URL. I still haven't really been able to find any concrete information on how having to long of a keyword effects rankings. I currently have a customer who decided to put all these dimensions into his product URL's making them way to long. I just want to know if it's worth the work to go in and shorten all of those and remove the dimensions.
-
Good question, I have about 300 pages with long URL, but I wonder, what is better here, to have long URLs or a lot of 301 redirects? Which option will make less harm?
Thanks
-
Like most things in SEO, it depends. There was an industry case study that Brian Dean often references, where they determined that shorter URLs tended to rank higher on Google. We have a personal example of this-
When trying to get our https://seo-kansas-city.com/services/google-adwords-campaigns/ to rank for the local term "PPC Kansas City", we decided to shorten the URL and include the keyword in it, with a proper 301 redirection in place from the old to the new URL, we changed it to https://seo-kansas-city.com/services/ppc/, which shortened the URL by about 25 characters.
Granted the keyword now being in the URL string helped us as well, but doing this one change took our Google ranking from the bottom of page 2 on Google to the middle of page 1 on Google, and we still rank on page 1 for "PPC Kansas City".
In summary, I am a believer in shorter, keyword-focused URLs and definitely recommend trying to shorten some if you can!
Nick White
SEO Services KC
https://seo-kansas-city.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reversing Canonical URLs?
A few months back, we set up canonical URLs on some pages with duplicate content to give some newer pages more link juice. Now, we need to do the opposite and give that same juice to some of the original pages. If we set up canonical URLs on the newer pages to point back to the original pages, are we losing the juice we've been building all along? Sorry for all this convoluted juice talk. Hopefully, my point is getting across here.
Link Building | | frankmassanova0 -
Media Kit for SEO?
I am working with a company that gets a significant amount of press, but often we do not get links from these articles or the articles do not have the best anchor text. Any suggestion, tools, or articles that help optimize this exposure to for seo benefits?
Link Building | | jkosarek0 -
URL parameters affecting link juice
I have a couple of quirks in my online shop that I'm ironing out. One of them is adding some URL parameters to product links.ie: website.com/product.html?&cat=0&featured=Y If someone links to this URL, will I get the link juice as if it was website.com/product.html ? I have URL parameters in Webmaster Tools and robots.txt set up to ignore them so they're not in the Google index, but I have found a few websites that have linked to us using these longer URL's and I'm wondering whether to write to them and ask them if they mind changing them or not.
Link Building | | sparrowdog0 -
1000 of links on my website ? is it good or bad
Hi guys my site: www.dorchdanola-netbutik.dk is a e-commerce store, and generally we have many links on all pages because of the many products and categories. Im not sure if this is actually bad or good? I've been told that it will definately harm my site when google crawls it. The thing is that google visit my site often and I still have good pageranks in google. So does it actually harm my site having all these products and categories? And what can I do about it if google see every page as duplicate content? I also link to my social pages like FB, G+, e.g. Should I put rel="nofollow" or rel="me" on these social links? Thanks guys!
Link Building | | Dorchdanola0 -
Do you need a place to ditch bad links?
This is not a question as such, more a gift 🙂 I have registered a domain name to ditch bad links. For example, let's pretend I have a page on my site: www.mydomain.com/viagra and have never done any good SEO to promote this page, just a load of spammy directory links. The page used to rank for Viagra but then Google took manual action and I lost my ranking. Booo! Now the page is of no use to me until I get all these links removed and the manual action revoked. Even then, I'll be starting from scratch re-building good links to the page. Here's another option, simply re-direct the url to badlinksbin.com and say goodbye to all those spammy links. This bypasses the lengthy link removal process. Warning: I wouldn't recommend using this method if you have some good links in the mix, unless you can contact the site owners and get the links changed. And, don't forget to change the name of the url first so the Viagra page still exists on your site. As I've already set this up, I thought no harm sharing it and letting you guys use it too. I hope it helps some people.
Link Building | | Matt_Wilson0 -
Web Designers and SEOs using backlinks from client sites
What are your thoughts on SEOs and web designers putting their own links in the footers of client sites. For the sake of argument, lets assume that the client is happy for the link to be there. I'm referring to the SEO merits of the link being there from an 'irrelevant' website. My belief is that this goes against what Google is looking for and that these are irrelevant links and likely to be picked up and penalised. That's what I believe! However, I see lots of sites offering SEO services that have dofollow links from their client sites, using exact match anchor text and they are all ranking highly. Is it just a matter of time before Google sniffs them out and penalises them for it? Or should I be going through my client sites and adding myself a dofollow link in the footer? (with their permission of course). The highest ranking sites in any UK city do this. If you search SEO Manchester, SEO Leeds etc and find the top ranking sites and check them out on opensite explorer, they are all using a disproportionate amount of dofollow backlinks form client sites.
Link Building | | littlesthobo0 -
Do inbound links to download .exe files improve SEO?
The site, (http://www.bartenderbarcodesoftware.com/) sells barcode software. They also provide free printer drivers on their site. During a recent domain change (before I started helping them), they began looking at their inbound links and found quite a few external sites linking to these download files. However, when someone clicks on the link on one of these sites (i.e. http://vvs-motor.com.ua/barcode-printer-drivers) it immediately begins downloading the file (i.e. http://www.seagullscientific.com/downloads/drivers/archive/7.2/7.2.4/Unimark_7.2.4.exe) without taking the visitor to the site. The owner would greatly prefer this traffic to engage with the site and is considering 301 redirecting those download links to an actual webpage. Question: Would this look suspicious to Google? Would this have a positive or negative effect on SEO? The last factor to consider is that many of these sites will likely just recreate the list based on the new links at some future point. Thanks for any help!
Link Building | | motosantiago0 -
Could google recognize urls in data-attributes?
Hi, could google's crawler recognize the following example as a link and will be crawl the url? any experience? ty for your help
Link Building | | censeo0