Can I put the company name in the image alt text instead of just the service type im trying to rank for?
-
Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will...
For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance
-
Hi There,
This might be a good approach, as you are using the branding keywords at the right place, your brand name search will get some impetus with that. Having said that, do keep in mind that you are over-doing it by stuffing it in many SEO related elements and might get penalized for it.
I hope this helps, let me know if you have further questions.
Regards,
Vijay
-
The alt text ought to describe the image. Stuffing keywords into the alt-text is unlikely to have any kind of meaningful impact on your rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing images and more for page speed
Hey everyone! I run a comparison/affiliate site for men's clothing. On the side of that, I have a Squarespace site for inspiration, articles and outfit pictures. I've tried to optimize site speed for the Squarespace site without much success. I've run all pictures trough JPEGmini to decrease file size but it doesn't seem to be enough. Below I attached the result I got when I run one of the pages trough Lighthouse and GTmetrix. Do you have recommendations of what I can do to improve the results? Is it a good idea to use next-gen formats for pictures as Google suggests as an example? Kind regards,
On-Page Optimization | | JonastriesSEO
Jonas XU131T0.png sPD3w13.png1 -
Higher PA and DA but lower ranking?
I am having problem with my product pages not ranking as high as I would expect them to be. http://i.imgur.com/z3aTwUG.png (or see attachement) This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking? z3aTwUG.png
On-Page Optimization | | Entertainment0 -
Alt text / internal linking
Hi everyone A question about best practice when linking from pictures on our homepage - hirespace.com We have an option of using divs with background images (nicer in terms of design) but it means that we can't use anchor text or alt text to show Google what these internal links are about. The other option is to use images which do not allow us as much flexibility in terms of CSS but would allow us to use alt text. There is also an opinion that we should have separate text links at the bottom of the homepage to get the anchor page in. What is best practice in this situation - is alt text worth sacrificing some CSS flexibility for? How important is anchor/alt text for internal linking? Thanks guys.
On-Page Optimization | | HireSpace0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Do you think using accordion text can hurt SEO?
I have a lot of text for my home page. My plan is to a J Query Plugin for accordion text. Does anyone think that this can hurt SEO efforts?
On-Page Optimization | | DTOSI1 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0 -
Troubleshooting Drop in Rank - could it be one of these?:
At nlpca(dot)com, we've had a drop in rank of like 13 slots for our main term "NLP". Could this be caused by?: Adding keywords to title and meta tags that are not completely relevant to page. For example, "degree programs" on this page http://www.nlpca.com/DCweb/nlp-salt-lake-city-and-bay-area The word "degree" and "programs" do not show up on that page, but "program" does. Our courses are 'certification programs' but maybe 'degree programs' is not close enough. Adding keywords to title that do not show up in page. The same keyword "degree programs" is a good example. Another example is the keyword "learn about NLP" on this page: http://www.nlpca.com/DCweb/learn-about-nlp-techniques Targeting 2 different locations (California and Utah) Having our title 2 characters too big on the home page (we used to) And lastly, Do you think our ranking drop is reversible if it's on-site SEO? Thanks!
On-Page Optimization | | BobGW0 -
Google seems upset that I took their advice. [Titles and alt tags for images.]
Hey all, I accidentally posted this as a private question and now want to post it publicly due to some updates (for the worse.) I'm a photographer and the site I'm talking about is my portfolio site. It is very image heavy and had basically no text. Those who have consistently beat me (positions 1,2, etc.) in SERPs for my key search phrases have a modest amount of text on their pages. I'd been doing OK in SERPs (top 3-5 for my key search phrases) over the past couple years and my site has decent age and domain authority (a good number of relevant inbound links from extremely reputable sources over the years, etc. etc.) [In case it matters, my root domain has a PageRank of 4 and I have a couple internal pages with PR5.] For years I resisted adding any text because I was trying to obey Google's rule to design "for people, not search engines." Over the past couple of months, though, I got some advice on the SEOMoz webinar about adding (relevant) alt text and body text, and also read Google's Webmaster Central article about giving images good titles and alt tags, so I decided to take the plunge about ten days ago. I went through the site and added modest amounts of relevant text to pages where it was appropriate and where it didn't detract (too much) from the design. I made sure my images had sensible human-readable alt tags that were descriptive and made sure not to do any keyword stuffing. Finally, I edited some of my page titles so that they were a little more descriptive. Again, nothing extreme or radical or spammy. (But overall, esp. from Google's perspective, there were some fairly significant changes in a short period of time.) Well.. you're all already guessing what's next. As soon as Google saw these changes, I tanked pretty badly. I went from position 3-5 on my key phrases to positions like 16-25 and spent a few days in those positions. Now I'm just gone & buried somewhere in Google's boneyard. My latest ranking report for today shows me "not in top 50" for any of my key phrases on Google. I'm #1 for many of those same terms/phrases on Bing and Yahoo. (Always have fared very well with them.) Google's webmaster tools says my sitemap is OK and most of the URLs submitted are in the index. Please tell me this is temporary, while Google deals with my changes? (Actually don't, just tell me what you really think.) 🙂 Thank you all...
On-Page Optimization | | vdms0