Can I put the company name in the image alt text instead of just the service type im trying to rank for?

[Gavinn]

Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will...

For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance

[Vijay-Gaur]

Hi There,

This might be a good approach, as you are using the branding keywords at the right place, your brand name search will get some impetus with that. Having said that, do keep in mind that you are over-doing it by stuffing it in many SEO related elements and might get penalized for it.

I hope this helps, let me know if you have further questions.

Regards,

Vijay

[rjonesx. 0]

The alt text ought to describe the image. Stuffing keywords into the alt-text is unlikely to have any kind of meaningful impact on your rankings.