Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is link equity passed through redirect chains?
-
Hi there,
When redirects are passed through multiple stages e.g. https://www.google.com 301 to http://www.bing.com 301 to http://www.yahoo.com
Does http://www.yahoo.com still retain all link equity from the original referring domain, and is there a limit to the redirect chain before Google starts to not pass through link equity?
Cheers
-
With Each redirect probably there is a 15% loss of link equity.
Refer this for detail: - https://moz.com/blog/301-redirection-rules-for-seo
-
Hi Yaroslav,
I agree with Gaston about the losing some authority with a redirect.
Also add that if you redirect page A to B and B to C, all the authority will go to page C with the loss of the first, and the second redirect by the way. B won't retain any authority because it won't exist anymore.
Greetings
-
Hi Yaroslav,
On one hand, there is a limit in redirect chains where GoogleBot is capable of handling: Up to 5 redirects.
Matt Cutts said it in these videos:
Can too many redirects from a single URL have a negative effect on crawling? Is there a limit to how many 301 (Permanent) redirects I can do on a site?On the other hand, being under that 5 redirects, I do believe that the authority is passed through redirections. Also believe that there is some minimum loss there, as always the best case scenario is to not have any redirection, arround 5-10% in the whole chain.
There are two discussions here.
- Google saying that Any 30x redirect pass the whole authority, just another way of saying that redirects dont lose PageRank.
- Some studies and experts confirming that there is some lost in authority/PageRank in any redirect.
As this is an old discussion, I do recommend you to read the post from the greatest Cyrus Sheperd about those two arguments:
301 Redirects Rules Change: What You Need to Know for SEO - Moz BlogHope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Is there a tool to see all redirects?
I'm thinking this is a silly question, but I've never had to deal with it I thought I'd ask. Ok is there a tool out there that will show all the redirects to a domain. I'm working on a project that I keep stumbling on urls that redirect to the site I'm studying. They don't show up in Open Site or ahrefs as linking domains, but they keep popping up on me. Any thoughts?
Technical SEO | | BCutrer0 -
Direct link vs 302 redirect
So we have recently relaunched a site that we manage. As part of this we have changed the domain. The webdesign agency that built the new site have implemented a direct link from the old domain to the new domain. What is best practice a direct link or a 302 redirect? Thanks
Technical SEO | | cbarron0 -
How much domain authority is passed on through a link from a page with low authority?
Hello, Let's say that there is a link to site A from site B. The domain authority of site B is 85, but the link is on a page that has a page authority of only 1. Does much authority get passed along from site B to site A? (Let's assume site A has a domain authority of 35, if that's relevant.) Thank you!
Technical SEO | | nyc-seo0 -
Self-referencing links
I personally think that self-referencing links are silly. It's blatantly easy for Google to tell and my instinct says that the link juice for this would simply evaporate rather than passing back to itself. Does anyone have information backing me up from an authoritative source? I can't find any info about this linked to Matt Cutts, Rand or any of those I look up to.
Technical SEO | | IPROdigital0 -
Does Google pass link juice a page receives if the URL parameter specifies content and has the Crawl setting in Webmaster Tools set to NO?
The page in question receives a lot of quality traffic but is only relevant to a small percent of my users. I want to keep the link juice received from this page but I do not want it to appear in the SERPs.
Technical SEO | | surveygizmo0 -
Double 301 redirect
Hi together, due to some technical reasons I have redirect (301) an existing link two times. Example: www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html Is there anybody how has got some experience like doing a double redirect? What about link juice? Best regards Steffen
Technical SEO | | steffen_0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1