Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I use a 301 redirect to pass 'back link' juice to a different domain?
-
Hi,
I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary.
However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink.
I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink.
So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com.
Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com?
Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper. -
It definitely passes link juice, one of my extortion activism groups recently was attempting to stop an individual from monetizing a domain that publicly shames people. What the black hat hacker had done was identify dead links on a NY Times article and wanted the DoFollow links from such a authority
The individual purchased the domains and redirected them to his site and luckily we caught it on a backlink check and one of the group members was a journalist that was able to get them to remove the links.
-
Hi DGAU
There is no doubt that cross-domain 301s do pass link juice and depending on who you listen to you may experience a 15% drop in the juice passed.
The problem is that if it is completely different and irrelevant content then you may do more damage than good.
Your second option, linking to a directory with relevant content is a much better idea and may help you get the link back if you can show them that the destination URL has more relevant content. It also means that you may keep it for longer. I should imagine that no Government department would want to link out to an irrelevant URL!
First, though I would enhance the page to make it as relevant as possible - then request the link back. You'll give yourself a much better chance of getting it!
I hope that helps, Regards Nigel
-
Hi DGAU,
it's a difficult question. I have used this technique 2 times (redirect a broken link on a .gov site to my site) and in my experience it did not work very well, didn't see improvements on rankings, but I'm not really sure about if it can work in some situations.
Probably, if the link was broken for a short period and you redirect it soon, it will be much better that if it has been a long time broken. If it's broken and you inmediately redirect it would be the perfect situation, each day from that I think it will give less link juice.
Just my opinion.
In any case, you don't have anything to lose by doing the redirect to your deeper directory, try it.
Greetings
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is still indexing the old domain a year after 301 redirects are put in place
Hi there, You might have experienced this before but for me this is the first. A client of mine moved from domain A (www.domainA.com) to domain B (www.domainB.com). 301 redirects are all in place for over a year. But the old domain is still showing in Google when you search for "site:domainA.com" The HTTP Header check shows this result for the URL https://www.domainA.com/company/cookie-policy.aspx HTTP/1.1 301 Moved Permanently =>
Technical SEO | | iQi
Cache-Control => private
Content-Length => 174
Content-Type => text/html; charset=utf-8
Location => https://www.domain_B_.com/legal/cookie-policy
Server => Microsoft-IIS/10.0
X-AspNetMvc-Version => 5.2
X-AspNet-Version => 4.0.30319
X-Powered-By => ASP.NET
Date => Fri, 15 Mar 2019 12:01:33 GMT
Connection => close Does the redirect look wrong? The change of address request was made on Google Console when the website was moved over a year ago. Edit: Checked the domainA.com on bing and it seems that its not indexed, and replaced with domainB.com, which is the right. Just Google is indexing the old domain! Please let me know your thoughts on why this is happening. Best,0 -
If I'm using a compressed sitemap (sitemap.xml.gz) that's the URL that gets submitted to webmaster tools, correct?
I just want to verify that if a compressed sitemap file is being used, then the URL that gets submitted to Google, Bing, etc and the URL that's used in the robots.txt indicates that it's a compressed file. For example, "sitemap.xml.gz" -- thanks!
Technical SEO | | jgresalfi0 -
1000 Pages on old website. What to do with the 301 redirects for this domain?
Hi Moz Community, I have a 301 redirect question... I just acquired an old domain: Totally in my niche Domain is 14 years old Website exists of 1000 pages Great amount of backlinks Website is offline since about 2 weeks Will place a new website online asap with new url structure For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages. My question: What to do with the 950 other url's? Should I put a 301 redirect to the homepage? Should I forward those pages to the 404 page? Should I divide the 950 url's with a 301 redirect to the 50 new ones? Another solution maybe? Any idea what would be the best solution so we can save as much Google juice as possible? Thanks in advance!
Technical SEO | | snorkel0 -
Can I use a 410'd page again at a later time?
I have old pages on my site that I want to 410 so they are totally removed, but later down the road if I want to utilize that URL again, can I just remove the 410 error code and put new content on that page and have it indexed again?
Technical SEO | | WebServiceConsulting.com0 -
404 error - but I can't find any broken links on the referrer pages
Hi, My crawl has diagnosed a client's site with eight 404 errors. In my CSV download of the crawl, I have checked the source code of the 'referrer' pages, but can't find where the link to the 404 error page is. Could there be another reason for getting 404 errors? Thanks for your help. Katharine.
Technical SEO | | PooleyK0 -
Can I format my H1 to be smaller than H2's and H3's on the same page?
I would like to create a web design with 12px H1 and for sub headings on the page to be more like 24px. Will search engines see this and dislike it? The reason for doing it is that I want to put a generic page title in the banner, and more poetic headings above the main body. Example: Small H1: Wholesale coffee, online coffee shop and London roastery Large h2: Respect the bean... Thanks
Technical SEO | | Crumpled_Dog
Scott0 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | | PrintingForLess.com0 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0