Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I use a 301 redirect to pass 'back link' juice to a different domain?
-
Hi,
I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary.
However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink.
I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink.
So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com.
Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com?
Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper. -
It definitely passes link juice, one of my extortion activism groups recently was attempting to stop an individual from monetizing a domain that publicly shames people. What the black hat hacker had done was identify dead links on a NY Times article and wanted the DoFollow links from such a authority
The individual purchased the domains and redirected them to his site and luckily we caught it on a backlink check and one of the group members was a journalist that was able to get them to remove the links.
-
Hi DGAU
There is no doubt that cross-domain 301s do pass link juice and depending on who you listen to you may experience a 15% drop in the juice passed.
The problem is that if it is completely different and irrelevant content then you may do more damage than good.
Your second option, linking to a directory with relevant content is a much better idea and may help you get the link back if you can show them that the destination URL has more relevant content. It also means that you may keep it for longer. I should imagine that no Government department would want to link out to an irrelevant URL!
First, though I would enhance the page to make it as relevant as possible - then request the link back. You'll give yourself a much better chance of getting it!
I hope that helps, Regards Nigel
-
Hi DGAU,
it's a difficult question. I have used this technique 2 times (redirect a broken link on a .gov site to my site) and in my experience it did not work very well, didn't see improvements on rankings, but I'm not really sure about if it can work in some situations.
Probably, if the link was broken for a short period and you redirect it soon, it will be much better that if it has been a long time broken. If it's broken and you inmediately redirect it would be the perfect situation, each day from that I think it will give less link juice.
Just my opinion.
In any case, you don't have anything to lose by doing the redirect to your deeper directory, try it.
Greetings
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
Google is still indexing the old domain a year after 301 redirects are put in place
Hi there, You might have experienced this before but for me this is the first. A client of mine moved from domain A (www.domainA.com) to domain B (www.domainB.com). 301 redirects are all in place for over a year. But the old domain is still showing in Google when you search for "site:domainA.com" The HTTP Header check shows this result for the URL https://www.domainA.com/company/cookie-policy.aspx HTTP/1.1 301 Moved Permanently =>
Technical SEO | | iQi
Cache-Control => private
Content-Length => 174
Content-Type => text/html; charset=utf-8
Location => https://www.domain_B_.com/legal/cookie-policy
Server => Microsoft-IIS/10.0
X-AspNetMvc-Version => 5.2
X-AspNet-Version => 4.0.30319
X-Powered-By => ASP.NET
Date => Fri, 15 Mar 2019 12:01:33 GMT
Connection => close Does the redirect look wrong? The change of address request was made on Google Console when the website was moved over a year ago. Edit: Checked the domainA.com on bing and it seems that its not indexed, and replaced with domainB.com, which is the right. Just Google is indexing the old domain! Please let me know your thoughts on why this is happening. Best,0 -
1000 Pages on old website. What to do with the 301 redirects for this domain?
Hi Moz Community, I have a 301 redirect question... I just acquired an old domain: Totally in my niche Domain is 14 years old Website exists of 1000 pages Great amount of backlinks Website is offline since about 2 weeks Will place a new website online asap with new url structure For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages. My question: What to do with the 950 other url's? Should I put a 301 redirect to the homepage? Should I forward those pages to the 404 page? Should I divide the 950 url's with a 301 redirect to the 50 new ones? Another solution maybe? Any idea what would be the best solution so we can save as much Google juice as possible? Thanks in advance!
Technical SEO | | snorkel0 -
Canonical homepage link uses trailing slash while default homepage uses no trailing slash, will this be an issue?
Hello, 1st off, let me explain my client in this case uses BigCommerce, and I don't have access to the backend like most other situations. So I have to rely on BG to handle certain issues. I'm curious if there is much of a difference using domain.com/ as the canonical url while BG currently is redirecting our domain to domain.com. I've been using domain.com/ consistently for the last 6 months, and since we switches stores on Friday, this issue has popped up and has me a bit worried that we'll loose somehow via link juice or overall indexing since this could confuse crawlers. Now some say that the domain url is fine using / or not, as per - https://moz.com/community/q/trailing-slash-and-rel-canonical But I also wanted to see what you all felt about this. What says you?
Technical SEO | | Deacyde0 -
Can you use Screaming Frog to find all instances of relative or absolute linking?
My client wants to pull every instance of an absolute URL on their site so that they can update them for an upcoming migration to HTTPS (the majority of the site uses relative linking). Is there a way to use the extraction tool in Screaming Frog to crawl one page at a time and extract every occurrence of _href="http://" _? I have gone back and forth between using an x-path extractor as well as a regex and have had no luck with either. Ex. X-path: //*[starts-with(@href, “http://”)][1] Ex. Regex: href=\”//
Technical SEO | | Merkle-Impaqt0 -
Redirect root domain to www
I've been having issues with my keyword rankings with MOZ and this is what David at M0Z asked me to do below. Does anyone have a solution to this? I'm not 100% sure what to do. Does it hurt ranking to have a domain at the root or not? Can I 301 redirect a whole site or do I have to do individual pages. "Your campaign is looking for rankings for the www version of the campaign but the URL resolves as a root domain. This would explain the discrepancy. Since there is no re-direct between the two, you can have brickmarkers.com 301 re-direct to www.site.com which will prevent you from re-creating your campaign to track the root domain. Once the re-direct is in place it will take a while for Google to show the www version in the results in which your campaign rankings will be accurate." Thanks
Technical SEO | | SeaDrive0 -
Can I use a 410'd page again at a later time?
I have old pages on my site that I want to 410 so they are totally removed, but later down the road if I want to utilize that URL again, can I just remove the 410 error code and put new content on that page and have it indexed again?
Technical SEO | | WebServiceConsulting.com0 -
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
Technical SEO | | Archers0