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Random is Ideal, if you form patterns, all that does is indicate to Google your the one artificially making all the links. Just keep it within the edge of relevant and your good. So no "XXX PICS OF THE DAY" or "SUPER JACKPOT BINGO", and no "WE SHIP FULLY AUTOMATIC WEAPONS" those are not good ones rofl!
If there are no errors in the helper tool yer good. I was probably the moron that proposed it not working, but clearly, that's not the case 
Some pages I got like 2-3 videos from youtube and the JSON works on that, I guess the confusion I had around your initial inquiry was I was thinking in terms of the organization address or something to that effect.
Not sure if you've played with the article/ blog post schema, but some the similarly categorized objects literally have to have your organization on some approved list of some sort. Otherwise, it fires off a warning in Googles little testing contraption.
The only time it's ever really hit me hard and fast like that is on Tumblr. with adult content. Once they find out about it, they flip the robot.txt hide switch and you're burnt lol.
But ya like taryn suggested go into Google webmasters and have a look around the property and all the options starting from the messages/mailbox thing within webmasters.
From a hacker's perspective, the first order of business is going to be gathering information on the target. does a hacker or someone with malicious intent gain something in obtaining access to your sitemap?
Yes, they do, and that is more information on the layout of your site. How common would there actually be something on the sitemap that could critically expose you to compromise on your VPS/Shared hosting? Um, probably super ultra rare.
But yes there was one time that I was doing an audit for a company and the sitemap did point to a directory that was vulnerable to directory browsing. Fishing around in the directory, I was able to obtain a picture of a PayPal MasterCard front and back because some idiot snapped pictures of it and uploaded it onto the site.
So there are benefits to hiding it, it's relatively easy to do, but if your lazy and don't want to, chances are your good.
The great thing about Themes is pretty much over 90 something percent of them are under 100 bucks. In all honesty, there's like maybe a handful that is just simply amazing! I personally love Divi. I've tried many themes, the only one I really need outside of Divi is my retro tube for an adult niche.
The problem with a platform like WordPress is that there are a LOT of themes. Which means naturally a LOT of themes will most likely SUCK. If it becomes even slightly a hassle, in the beginning, I would get out dodge and get a better one quick.
Take it from me and my poor experiences trying desperately to make my theme not suck for the first website I ever made. I did eventually but thinking back on it, that was such a torturously miserable painful process. A few traits of themes to avoid:
431 premade page layouts, Email popup software Bloom/social share software called Monarch. I would go with either Either that one or just ridiculously godly fast like Generate Press which utilizes varnish.
And in reference to optimizing before or after the process of configuring a theme for your site, it's actually both. Any well optimized site, will involve modifying content frequently and I would definitely suggest optimizing everything you have right away or as quickly as possible
/pro/analytics/rankings and there is an option to add keywords
The time's weird stuff like this occurs for me, is usually when Cloudflare causes issues with it's caching. Naturally, that would be too quick of a solution for my luck, I'm guessing you don't have Cloudflare.
In that case, more than likely it's going to be an issue with a plugin clashing with Divi.
Google not only provides a basic template you could do the sitemap manually if you wished, and this link has Google listing several dozen open source sitemap generators.
If Google Webmaster's can't read the one you generated fully, then clearly an alternate generator should definitely fix that for you. Good luck!
Just to clarify, are you adding them just in posts or specifically using Facebook Business and adding them to your profile photos like in the image shown?
If not give that a try, otherwise, I'd say just move on to optimizing something else and assume your good, it doesn't always read dead accurate.
Generally, you shouldn't target more than 2-4 keywords per page. While solid content can eventually rank in several hundred different keywords when creating a post or page on your website you should do so with no more than 4 keywords when theming the content around a thesis or focal point.
So if the two keywords you're inquiring about are within a similar category, it would be best to make one page for both.
IF you're wanting to know how to do it manually:
IF you're using wordpress the easiest way to do this is with All In One Schema Rich Snippets Plugin:
https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/
it is certainly possible depending on the content of the website. I have issues with an individual producing links from very disreputable sources. Essentially if the contents one these:
It's a very likely possibility. especially with a questionable suffix like a tk or nl for example. I wouldn't worry about it, Google seems rather savvy in not including garbage like that in your overall score. Just make certain you don't link back to the content obviously. There is always the option to submit a disavow txt file if you think it is impacting your rank, but I doubt you have to worry.
If you moved it with the same url structure and essentially just cloned it over you shouldn't notice any impact. I recently moved my Wordpress domain with a simple WP Clone plugin over to my VPS and there was 0 change in scores of any sort.
I've noticed the best way to reduce server crashes on Wordpress is to reduce your plugin quantity as much as possible. Granted some themes have a ridiculous amount installed by default, but anything in excessive that you can get rid of is ideal.
I usually try to not at the absolute most exceed 15 plugins, and most of my sites operate with under 5. This greatly lessens the potential crashes, My sites been up about 6 months less than yours and hasn't crashed yet, hopefully my luck streak keeps rolling lol!
I don't think it's a good idea to delete your Google business, and your new employer shouldn't be telling you to delete your web property but instead be providing you with solutions to eliminate any negative reviews you may have.
I wrote an article awhile back on some of the negative hype Twitter was receiving due to their involvement in political censorship, and I couldn't help but notice when looking in Google maps that they had maintained the 4 stars. Looking at the first several reviews of Twitter all being 1 star I thought to myself, "How is this even possible?"
It turns out Twitter's solution to negative customer reviews is to create 1000s of Google accounts and orchestrate fake persona's by reviewing 1000s of other businesses ranking the social profile of the account to lvl 5 tour guides. Then they simply have the flood of 4 and 5 star reviews wash away the negative hype.
Personally my method is provide good customer service, but hey, to each their own 
That being said, perhaps a more promising solution would be to get several positive reviews. It certainly is difficult to see a couple trolls commentary amongst 1000s of 5 star reviews.
Lastly, don't weigh too heavy into the fact that everyone cares about reviews. I pride myself on being a smart consumer, which is exactly why I could care less what other people think about a product or service. I do my own research and base my decisions off my own observations, I'm sure Im not the only one.
The time's weird stuff like this occurs for me, is usually when Cloudflare causes issues with it's caching. Naturally, that would be too quick of a solution for my luck, I'm guessing you don't have Cloudflare.
In that case, more than likely it's going to be an issue with a plugin clashing with Divi.
Like NgEF said it depends. What I would base it on is how much the cost per click generally is. My first sales funnel and marketing campaign that was successful to some degree I was able to start running good split tests at about 1-2 thousand hits per day.
If you're PPC are 1 dollar a pop i'd say $10,000 USD is a good bankroll to setup shop with.
Also, I highly advise you learn Adwords and how it places bids for you to the fullest. For example you'd assume quotes on multi word queries would lock it in place but "1 2 3" could also be "2 1 3", "3 2 1" "1 3 2" etc.
You actually have to use brackets [1 2 3] if you want an exact specific bid on a term in a specific order. There's several little nuances you should definitely be aware of before you hit the Google Craps table.
Miriam did a a thorough job of covering your question, one thing I noticed that immediately caught my eye and with the information you provided would be something I'd make priority number one:
"Their home page, which contains very little text"
This right here! That is the biggest problem to be solved.
CRAFT Content Management System:
Pros:
Godly fast load times
Lightweight and versatile
Yoast equivalent plugin : SEOmatic
Cons: Requires a higher end user which will involve more coding
Newer and less popular CMS than something like Wordpress, which means less themes and additions are available.
Utilizes Twigs which is a pain initially to learn the dynamics of the directories and how it's mapped
Conclusion:
If you got time to burn learning a new CMS, go with October CMS, that one is pretty sweet!
Yeah definitely you can have as many locations as you want you will of course have to verify each one of those addresses with the postcard verification and confirm the code upon receiving it. I would certainly maintain consistency with the business name, using street names at the end to decipher between them.
I think updating the content is always the best option, especially if any backlinks are pointed at it as Joseph stated. Keywords may be a non important outdated function, but their presence certainly doesn't hurt a pages ranking any, so if you update the pages meta description and page content that would probably be your best bet.
