How you do guest posting on behalf of your clients? What do you use in the author bio - your name, client's name or a fake name?
-
I would like to hear from SEO agencies or link building teams - how you manage guest posting on behalf of your clients?
1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert?
2. What do you mention in your author bio?
-
Your name and your bio as outreach manager/ marketing manager?
-
Your client's name and client's bio?
-
A fake name - as a subject expertise?
3. Which email ID and contact details you use? - Your work ID/ client's ID/ Fake Gmail ID?
I work for an SEO agency and I am interested in content and SEO related blog posts. But, I have many clients in the home improvement, real estate, food, fashion and other industries. I don't feel right to use my name when posting a guest blog on their behalf.
What you guys prefer?
Any thoughts?
-
-
When you're acquiring links for a person or a company you definitely need to be in a position where your client is comfortable with you representing them or their brand. When it comes to Guest blogging you shoot for the ABSOLUTE BEST, and for the highest links you can get!
So if you want to rank for SEO, you get links by answering 200 questions on MoZ, because they're an authority in SEO. You write guest articles for search engine journal, because any piece of content from a well known authority serves as an endorsement.
DO NOT EVER use fake anything for yourself or for someone you represent. Writing is a valuable skill to have, and if you guest post about anything at all, you're going to have to do very SOLID research to be an AUTHORITY.
However I have come to find, you don't have to be a psychologist to write a better article that paints and defines the difference between bipolar I and bipolar II better than anyone formerly had done before! The 3000 word compendium that you gained your source of information on the subject matter, nobody needs to know that was your clients website and onsite SEO you did for them. money in the bank for you, backlinks for your client
Sorry, kinda strayed to the fake name segment and gave it priority so back to your numeric order:
1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert?
on a local level SEO clients can be acquired by ranking in the term city name + SEO. It's actually seemingly easy aside living in a massive metropolis. By doing things as simple as ranking a Youtube channel with tutorials, writing a nice 2000 word local SEO blog.You'll most likely kill your competition. 1.2m population here in Tucson and not one of these guys has a Youtube channel that breaks 100.
In summary, I provide content and that teaches others through my experiences. When it comes to SEO, right or wrong, results and positive client reviews will bring in the crowd.
2. What do you mention in your author bio? I lost count of how many profiles and forum membership sites I've signed up for, many of them vary, tailored specifically to that particular platform, and who my target audience is.
This changes despite selling specifically web design and SEO, for example a profile and blog on ActiveRain or AccountingWeb, you would need to be specifically targeting realtors or CPAs. So I base my blog posts specifically on those markets.
There really isn't a specific template aside simply saying use current pictures, make profile names a nice variance of different target keywords, and whenever possible use 400+ words to make your links contextual.
You'll never need to use a clients name for your offsite/onsite SEO especially if you are winning them links and leads with quality content marketing.
-
Hi Nidhi
You need to obtain an email address from the client from their server. Then when you contact them you do it as if you are the client. All references are made in the name of the company as is the bio link - it needs to pass link juice back to the company, not you. That is the whole idea, to promote your client's interests, not yours, or your agency's.
If you simply can't, then register a generic Gmail address which mentions your client's name but still have all links passing back to the company.
Regards Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens to your domain authority if you are forced to change your website name?
Out of curiosity if for legal reason you or a client were forced to change their domain name, what happens to all of your domain authority once you lose the old domain? While you still own the domain you can easily redirect any old links to your new website, but what happens if you no longer own that domain and someone else purchases it? Do they steal all of your domain authority? Or is it possible to keep those old links pointing toward your website?
Link Building | | SteveKettig0 -
What's Your Most Jaw-Droppingly Spammy Link ( or Promo) Request?
Sheesh. I get them every day. But this one takes the cake. It's from a woman I met once in my life on a long run with my running club. That was two years ago. Now she wants me to endorse her -- even though I know nothing about her professionally. But wait, there's more. She's not much of a runner. As it happens, I know a thing or two about fitness -- having edited a fitness magazine and worked on websites for many top fitness and nutrition pros. The idea of an MSW doing fitness programs for people with medical problems raises all kinds of red flags. She sent this Facebook IM: Hi Daniel - hope all is well! I was wondering if you can share my page with your friends, with the following message (or something similar). Thank you so much in advance! My friend XXXXXX, MSW, has been running XXXX Personal Training for the past 18 years. She specializes in exercise programming for people who have medical problems, everything from heart problems to chronic pain conditions. She works on site in her clients' homes in midtown and downtown XXXXXX. Please contact her if you know anyone who would benefit from her expertise.
Link Building | | DanielFreedman
http://www.facebook.com/pagesXXXX
XXXX Personal Training
We specialize in helping people who are experiencing medical issues incorporate exercise into their treatment plan. We work as a team with all other professionals involved in your care, whether that is your medical doctor, naturopath, physiotherapist, osteopath, chiropractor, massage therapist, or...
Page: 141 like this [note from SEOmoz staff: we ask that you keep this post TAGFEE and not include specific names, URLs, or phone numbers in your response. Thanks!]2 -
Whoa 1000's of links from Industrial Interface?
Hello all! I just took over an account, and in webmater tools the site has thousands of links to its homepage from a site named http://www.industrialinterface.com. Not sure if this is a good or bad thing. (thinking bad) Tried to contact the webmaster, and the contact form does not work, so that right there is a bad sign. Does anyone have an opinion on industrial interface? Anyone have luck in reaching them? Appreciate the feedback! Dorian
Link Building | | drufast10 -
I found a link to my customer's site with an over-optimized
I found a link to my customer's site with an over-optimized anchor text using the OpenSite Explorer tool, but when I opened the link, my customer's link is nowhere to be found. Here is the link Opensiteexplorer gave me: http://www.derbymadness.com/my-profile/demolition-derby-groups/viewgroup/12-web And here is my customer's link: 1896omalleyhouse.com The link is not on the cached version of the page either. Can anyone tell me how this might happen? Thanks!
Link Building | | Acorn-IS0 -
How do you use a blog to help SEO.
Hi, So you launch a blog on your website, fill it with lots of great content and update weekly with more great content. From what I know your looking to gain 2 things! 1. Users linking back to your blog and 2. Sharing the content on social networks. Building up social lists on Twitter, Facebook, Google+ etc so when you do post something new you have a hub of users to help push your post by sharing it on social networks which should also help to generate more backlinks. Is this the main purpose of a blog for SEO? Would anything else apart from the above effect the SEO for the site? Maybe the freshness of content also has a positive impact! Also if your blog is picking up lots of links, for this example lets say 100 links a month and the rest of the site outside of the blog is picking up 10 a month will the blogs power of picking up links effect the rest of the sites rankings, would you need to anchor text link out of the posts in the blog to make the most out of it? Cheers
Link Building | | activitysuper0 -
Guest Blogging
I am looking to get into guest blogging for our retail brick-and-mortar store to increase more local search traffic. 1. Any local SEO recommendations/tips you have? 2. Can you post the same article in multiple places? Or is this a huge no-no? 3. For local search, should we focus on article directories or guest blogs? Thanks in advance for your feedback, and sorry that it's a three-parter! 🙂
Link Building | | jpretz0 -
Guest blogging tips needed!
Hi, I'm about to start guest blogging for the first time, I have a particular keyword I want to push up, it currently sits page 2, position 1 and I would like to push this up into the top 5 results. The 5 results I need to jump past also happen to be my main competitors, but I don't think they are activity link building for this keyword as url's are not SEO friendly (containing query strings), meta descriptions don't have the keyword word exact. So the solutions is link building with anchor text links from relevant, auth websites. The method I want to use to achieve this is guest blogging but as I am just starting out on the guest blogging front does anyone have any tips on how to find good blogs which will help? I found a website called myblogguest.com but the blogs on there dont seem that great, I have been doing a few queries in Google to try and find them instead such as; "write for us" keyword then researching the blogs with the SEOMOZ tools. Cheers
Link Building | | activitysuper0 -
Is still interesting to use aggregators?
Primeiramente, desculpe pelo inglês, pois sou brasileiro. Gostaria de saber, se com a chegada do Panda (que ainda não veio ao Brasil), os agregadores de blogs poderão ser prejudicados à ponto de diminuir os ranks dos links que recebemos. Na verdade, quero saber se ainda compensa usar agregadores de blogs que não utilizam nofollow. Agradeço!
Link Building | | sempretops0