Incorrect Schema
-
Hi
I have recently noticed that by mistake our eCommerce site was incorrectly using the schema mark up featured product sliders, upsells and category pages.
Example:
Im aware that google is not a fan of misusing the mark ups.
Would the above have a negative effect on rankings?
-
What Jordan says, getting the Schema wrong is just unfortunate but it shouldn't hurt you.
-
Google doesn't penalize for incorrect schema but the added attributes wont show up in search results. The issue comes in when people try to manipulate structured data to add rankings and additional info in the serps when it isn't applicable to that particular category. You will be fine but I'd look into getting it fixed.
Hope that helps some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitename in Mobile SERPS is Incorrect
Our site is being presented in mobile SERPS with a completely wrong sitename. Screenshot is attached. Despite confirming multiple times that "HYPR Biometrics" does not actually appear anywhere in the back-end, schema markup, or webmaster tools settings - Google still _decides _that this is the site name. It makes no sense at all and is driving us crazy. What can be done to correct this? I imagine this can be a major issue for companies who are completely misrepresented in SERPs. Our URL is https://www.hypr.com/ Thanks in advance for any advice. djNlfkt
White Hat / Black Hat SEO | | gray_jedi0 -
Using PURL.org/GoodRelations for Schema Markup
Hello awesome MOZ community! Our agency uses JSON-LD for our local business schema markup. We validate our markup using Google's Structured Data Testing Tool. All good! Recently, I discovered a competing agency using our similar JSON-LD markup (that's ok) and "http://purl.org/goodrelations" markup. The latter appears to be–potentially–black hat SEO. Why? According to MOZ, "there is no conclusive evidence that this markup improves rankings." BUT, the purl.org markup has provided an opportunity for "keyword stuffing". Using purl.org markup, the agency has stuffed/used 66 of the same keywords into the validated markup. I would love to get feedback from the MOZ community. Can schema markup–of any kind–be used to "keyword stuff"? If so, why aren't sites getting penalized for this? Is this practice flying under the elusive algorithm radars? Thanks! Your feedback, insight, and snarky remarks are welcome 🙂 Cheers!
White Hat / Black Hat SEO | | SproutDigital0 -
Schema Markup for regular web pages?
I'm a bit confused about what Schema markup should be applied to such regular, informative web pages.
White Hat / Black Hat SEO | | gray_jedi
We have a few pages describing our technology and solutions. These pages are not products or news articles. And they are not something that should be reviewed/rated. What Schema markup should be used for a standard run-of-the mill web page?
Is there a good reference / tutorial for optimizing the schema markup of an informational website? Any advice is much appreciated, thank you!0 -
Search Console Incorrectly Identifies WordPress Version and Recommends Update
Howdy, Moz fans, Today I received four emails from Google Search Console recommending I update WordPress. The message reads, "Google has detected that your site is currently running WordPress 3.3.1, an older version of WordPress. Outdated or unpatched software can be vulnerable to hacking and malware exploits that harm potential visitors to your site. Therefore, we suggest you update the software on your site as soon as possible." This is incorrect, however, since I've been on 4.3.1 for a while. 3.3.1 was never even installed since this site was created in September, 2015, so the initial WP Engine install was likely 4.3. What's interesting is that it doesn't list the root URL as the problem source. The email states that it found that issue on a URL that is set up via WP Engine to 301 to a different site, which doesn't use WordPress. I also have other redirects set up to different pages on the second site that aren't listed in the Search Console email. Anyone have any ideas as to what's causing this misidentification of WP versions? I am afraid that Google sees this as a vulnerability and is penalizing my site accordingly. Thanks in advance!
White Hat / Black Hat SEO | | jmorehouse0 -
Schema for Landing Pages
Hi guys, I do a lot of landing pages for cars and would like to know what the best practices are for some things in Schema, so I can enhance their web presence. I would like to make some bullet points of the features of the vehicles show up in Google search results. What would be the best way to make this happen with Schema? Also, can I use coordinates in the code to make the landing page show up on a search result saying "2014 Volkswagen Beetle near me," rather than "2014 Volkswagen Beetle near Clarence, NY?" Can I make an image of the brand or car show up in the search results along with the meta description (kind of what bloggers do). Thanks!
White Hat / Black Hat SEO | | oomdomarketing0 -
Schema.org tricking and duplicate content across domains
I've found the following abuse, and Im curious what could I do about it. Basically the scheme is: own some content only once (pictures, description, reviews etc) use different domain names (no problem if you use the same IP or IP-C address) have a different layout (this is basically the key) use schema.org tricking, meaning show (the very same) reviews on different scale, show a little bit less reviews on one site than on an another Quick example: http://bit.ly/18rKd2Q
White Hat / Black Hat SEO | | Sved
#2: budapesthotelstart.com/budapest-hotels/hotel-erkel/szalloda-attekintes.hu.html (217.113.62.21), 328 reviews, 8.6 / 10
#6: szallasvadasz.hu/hotel-erkel/ (217.113.62.201), 323 reviews, 4.29 / 5
#7: xn--szlls-gyula-l7ac.hu/szallodak/erkel-hotel/ (217.113.62.201), no reviews shown It turns out that this tactic even without the 4th step can be quite beneficial to rank with several domains. Here is a little investigation I've done (not really extensive, took around 1 and a half hour, but quite shocking nonetheless):
https://docs.google.com/spreadsheet/ccc?key=0Aqbt1cVFlhXbdENGenFsME5vSldldTl3WWh4cVVHQXc#gid=0 Kaspar Szymanski from Google Webspam team said that they have looked into it, and will do something, but honestly I don't know whether I could believe it or not. What do you suggest? should I leave it, and try to copy this tactic to rank with the very same content multiple times? should I deliberately cheat with markups? should I play nice and hope that these guys sooner or later will be dealt with? (honestly can't see this one working out) should I write a case study for this, so maybe if the tactics get bigger attention, then google will deal with it? Does anybody could push this towards Matt Cutts, or anybody else who is responsible for these things?0 -
Schema markup abuse for ratings
A competitor recently jumped very high in the SERPS after adding Ratings markup schema to his site. His site shows in the serps with a 5 star rating for a software product. Here's his site: http://bit.ly/11hp2KX The source of the "rating" appears just to be hard coded schema markup, not connected to anything external or impartial.It appears at this point that Google is taking this markup data at face value, and maybe is giving it some authorityHave you seen this kind of abuse in your vertical?
White Hat / Black Hat SEO | | DarrenX0 -
Why does Google recommend schema for local business/ organizations?
Why does Google recommend schema for local business/ organizations? The reason I ask is I was in Structed Data Testing Tool, and I was running some businesses and organizations through it. Yet every time, it says this "information will not appear as a rich snippet in search results, because it seems to describe an organization. Google does not currently display organization information in rich snippets". Additionally, many of times when you do search the restaurant or a related query it will still show telephone number and reviews and location. Would it be better to list it as a place, since I want to have its reviews and location show up thanks? I would be interested to hear what everyone else opinions are on this thanks.
White Hat / Black Hat SEO | | PeterRota0