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That specific meta data tag is for Facebook. There's a good chance if that issue is showing in your audit then you may not have a meta description present.

You can always manually look at the source code for this tag: "<meta name="description".

I wouldn't stress about it too much updating meta descriptions is usually low priority item.

Best of luck!

That link you placed to your site is no follow btw.

That's a good idea - you could even display a banner ad that pops up anytime a user accesses the site "Shipping on all products delayed x weeks due to global pandemic". I think people would be pretty understanding.

I took a quick look and it appears as though your site was ranking a bit at one point. However, it looks as though your rankings took a nosedive.

You went from roughly 2k+ keywords ranking in some fashion to almost nothing. Without probing further it's hard to be certain what happened exactly but it could be a penalty.  And it might have to do with the forum links you've built or your content.

I'd review your content and make sure it's unique and that it provides value to the searcher. I'd also do some sort of link audit and consider removing any irrelevant forum links that were created.

Best of luck!

Absolutely, you're welcome. At least you know there are no major technical issues. Have you done any keyword research? Are the terms you're targeting too competitive? I noticed you don't have a ton of backlinks and you seem to be targeting the travel niche.

That could be one issue.

I would recommend running your site through a technical audit. Here's a good template for that: https://www.distilled.net/technical-seo-audit-checklist/

Hey, I took a look and it looks like your site is fairly new. It's likely Google is still crawling and slowly indexing content on your site.

I'd use a web crawler like Moz and/or Screaming Frog and make sure all the pages are easily accessible. Also, try requesting the "Live URL" in Search Console to see how Googlebot views the page. You should also double-check to make sure your XML sitemap is up to date and submitted in Search Console.

Also, it just takes time for a new site to get indexed and ranked. I know it sucks but it doesn't happen overnight and you have to be patient. Keep producing good content and try to build some initial backlinks to get started.

Best of luck!

I'd be extremely wary about buying any gigs on Fiverr, to begin with. Also, there's anecdotal evidence to suggest buying domains for link equity alone won't work.

Here's some more information on that topic from Search Engine Land.

Best of luck!

Sometimes if you have a manual penalty you will receive a message through Search Console. Other times you'll have to pay close attention to your organic traffic and rankings to see if you've been impacted by any recent algorithm updates.

I've never heard of a site being penalized from bolding too many keywords but I'd pay special attention to how you acquire backlinks and make sure you're producing unique content.

Out of curiosity have you noticed any drastic drops in rankings or organic traffic to warrant your site being penalized?

Image Format
I believe the preferred performance is WebP. But I usually try to use png over jpg.

Compressing Images
I think what might work best in your case is some sort of plugin like WP Smush. If you have a ton of images I'd invest in a tool or plugin that dynamically compresses images as they are uploaded to your site.

I like WP Smush because it also strips out the metadata associated with images along with compressing them.

If you have a ton of images it could be an attractive solution for you that you can scale.

Outside of another plugin, you could try some sort of cloud-based solution to dynamically compress images before you upload them.

I've tested an open-source image compression tool called Caesium in the past. This tool reduced some of my images by almost 40%. It performed better than the plugins I was using but I'm not so sure it would be a scaleable solution for you.

Out of curiosity, how bad are your load times? Are you currently running into site speed problems or are you trying to make incremental improvements?

Subdomains can be seen as a seperate site altogether from the main domain. I would recommend keeping the blog on a directory within the main site.

Hope this helps some.

This is a very vague open ended question. I would suggest reading the beginners guide to SEO from Moz.

I would turn and run if someone offered to build backlinks for $5. I would recommend trying to leverage the Fiverr community to illustrate some graphics for your content piece depending on what you are writing about.

Also, take a look at Thumbtack and Upwork you can hire some higher quality free lancers on those platforms to help create some high-quality content. I would invest a lot in creating quality content while looking for ways to leverage and amplify it to build backlinks rather than paying someone from Fiverr to do it.

Think about doing some research on influencers within your target market to amplify your content and build backlinks. Hope this helps you out some.

thumbtack

If possible you want to redirect the page to its equivalent where applicable. It is considered best practice to not do a blanket redirect to the homepage however if there is no other relevant page then the homepage would work just fine. You want to think about what is best for the user. Moz does a wonderful job explaining redirects in this article.

Also, are you asking about a raise in page rank for the remaining pages ?

You could very easily run into a duplicate content issue if you are using content that is identical to other websites on your own website. I would highly recommend reading Moz's duplicate content post. You are basically paying to have someone ruin your seo.

I would recommend finding another company that will provide you with unique content so you will not potentially incur any duplicate content issues.

A good rule of thumb for SEO is to write your pages for the users, not the search engines. So I would assume if it seems logical and beneficial to the reader to link to 2nd and 3rd level pages then it shouldn't be an issue. If it makes sense and provides usability then I would not worry about it.

Depending on what CMS you're using you should be able to add a meta no-index tag sitewide fairly easily. I know with WordPress there's an option in the backend under "Setting", "Reading" Discourage search engines from indexing this site that should allow you to apply a meta no index tag site wide.

If you're not on WordPress you should be able to edit your code and apply a no index sitewide. You might need a tool like FileZilla so you can set up some sort of FTP access and edit your Header file directly.

Cheers

Hey there --

Blocking resources with the robots.txt file prevents search engines from crawling content the no-index tag would be better suited for preventing content from being indexed.

However, previous best practice would dictate blocking access to /wp-includes/ and /wp-content/ directories, etc but that's no longer necessary.

Today, Google will fetch all your styling and JavaScript files so they can render your pages completely. Search engines now try to understand your page's layout and presentation as a key part of how they evaluate quality.

So, yeah this might have some impact on your SEO.

Also, if you're using a plugin to cache content you should want Google to crawl your cache content. And in my experience, Googlebot does a good job of not indexing /wp-content/ sections.

So, for your example page, https://example.com/wp-content/cache/minify/df983.js it shouldn't end up in their index.

Hope this helps some.

First off I would not recommend spinning any of the articles at all. That will appear deceptive and very spammy. However, I would look into repurposing existing content for your seo clients rather than spinning existing content. Look at adding something unique to a previous blog post or article instead.

Second as for the archived e-newsletter if it is on multiple sites you are going to run into a duplicate content issue. What you can do if your curious is add your hosting clients website as a moz campaign and crawl it. Then see how many instances of duplicate content you have.

Hope that helps some.

One thing I would check out is that you correctly claimed your local citations. You can use the Moz local too to run a quick scan and check for accuracy and make sure everything has been claimed. I would also recommend running a moz crawl because when I ran a quick crawl a lot of pages are showing a "429" status code - Too many request. This could be a server issue. Here is a previous Moz thread on this issue https://moz.com/community/q/429-errors.

Hope that helps some.