Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Same site serving multiple countries and duplicated content
-
Hello!
Though I browse MoZ resources every day, I've decided to directly ask you a question despite the numerous questions (and answers!) about this topic as there are few specific variants each time:
I've a site serving content (and products) to different countries built using subfolders (1 subfolder per country).
Basically, it looks like this:
site.com/us/
site.com/gb/
site.com/fr/
site.com/it/
etc.The first problem was fairly easy to solve:
Avoid duplicated content issues across the board considering that both the ecommerce part of the site and the blog bit are being replicated for each subfolders in their own language. Correct me if I'm wrong but using our copywriters to translate the content and adding the right hreflang tags should do.But then comes the second problem: how to deal with duplicated content when it's written in the same language? E.g. /us/, /gb/, /au/ and so on.
Given the following requirements/constraints, I can't see any positive resolution to this issue:
1. Need for such structure to be maintained (it's not possible to consolidate same language within one single subfolders for example),
2. Articles from one subfolder to another can't be canonicalized as it would mess up with our internal tracking tools,
3. The amount of content being published prevents us to get bespoke content for each region of the world with the same spoken language.Given those constraints, I can't see a way to solve that out and it seems that I'm cursed to live with those duplicated content red flags right up my nose.
Am I right or can you think about anything to sort that out?Many thanks,
Ghill -
Thanks Kristina, this is in place now!
-
I would recommend setting up each country's subdirectory as separate properties in Google Search Console. Then, go to original Search Console, and click on Search Traffic > International Targeting, click the tab Country, and identify which country you're targeting users in.
That should give GSC enough information to not flag the content as duplicate.
Good luck!
-
A quick additional question to my initial interrogation though: it seems that there is no difference between HTML tags, HTTP header and XML sitemap to include hreflangs.
But is there any difference when it comes to GCS, SEO tools, Hreflang online cherckers and so on?E.g. if [random] SEO tools spot duplicated content between two regions for a similar page whilst there is hreflang tags within the sitemap, shall I just ignore this warning (provided that the job has been done correctly) or does it mean that there is something wrong still?
Pretty much the same for GCS, if I find warnings around duplicated content whilst hreflang are in place, what does it mean?
Thanks!
-
Hi Kristina,
Reading quite a lot of literature on the topic I was confident that hreflang would not help with duplicate content and then I realized they were mainly depreciated and old blog posts.
Out of curiosity, has the hreflang utilization evolved since its introduction or is it just me going crazy?Anyway, thanks loads for your help, seems much "easier" (so to speak as the hrelang introduction is not an easy one for huge international websites) than I thought.
-
It's for different regions as well. Check out the link I shared. Google lists the reasons for hreflang. The second reason is:
"If your content has small regional variations with similar content, in a single language. For example, you might have English-language content targeted to the US, GB, and Ireland."
-
Hi Kristina,
Thanks for your reply.
But from my understanding of hreflang, it mainly helps Google understand that the content is available in different languages/other regions. It doesn't sort out duplicate content issues if the language remains the same for different regions. -
For any duplicate content you have between countries, use hreflang to differentiate regions. Google lays out how to do that here.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cached version of my site is not showing content?
Hi mozzers, I am a bit worried since I looked a cache version of my site and somehow content is partially showing up and navigation has completely disappeared. Where could this come from? What should I be doing? Thanks!
Intermediate & Advanced SEO | | Taysir0 -
Country Code Top Level Domains & Duplicate Content
Hi looking to launch in a new market, currently we have a .com.au domain which is geo-targeted to Australia. We want to launch in New Zealand which is ends with .co.nz If i duplicate the Australian based site completely on the new .co.nz domain name, would i face duplicate content issues from a SEO standpoint?
Intermediate & Advanced SEO | | jayoliverwright
Even though it's on a completely separate country code. Or is it still advised tosetup hreflang tag across both of the domains? Cheers.0 -
Same product in different categories and duplicate content issues
Hi,I have some questions related to duplicate content on e-commerce websites. 1)If a single product goes to multiple categories (eg. A black elegant dress could be listed in two categories like "black dresses" and "elegant dresses") is it considered duplicate content even if the product url is unique? e.g www.website.com/black-dresses/black-elegant-dress duplicated> same content from two different paths www.website.com/elegant-dresses/black-elegant-dress duplicated> same content from two different paths www.website.com/black-elegant-dress unique url > this is the way my products urls look like Does google perceive this as duplicated content? The path to the content is only one, so it shouldn't be seen as duplicated content, though the product is repeated in different categories.This is the most important concern I actually have. It is a small thing but if I set this wrong all website would be affected and thus penalised, so I need to know how I can handle it. 2- I am using wordpress + woocommerce. The website is built with categories and subcategories. When I create a product in the product page backend is it advisable to select just the lowest subcategory or is it better to select both main category and subcategory in which the product belongs? I usually select the subcategory alone. Looking forward to your reply and suggestions. thanks
Intermediate & Advanced SEO | | cinzia091 -
Tabs and duplicate content?
We own this site http://www.discountstickerprinting.co.uk/ and just a little concerned as I right clicked open in new tab on the tab content section and it went to a new page For example if you right click on the price tab and click open in new tab you will end up with the url
Intermediate & Advanced SEO | | BobAnderson
http://www.discountstickerprinting.co.uk/#tabThree Does this mean that our content is being duplicated onto another page? If so what should I do?0 -
Focusing on Multiple Niches for one site: good or bad?
Is it wise to focus on multiple niches for one site, rather than zoning in one or two different niches? On one hand, you can target many more topics and go after tons of keywords, but on the other hand doesn't google get confused of what your site is really about? Won't google just focus on one of the niches that you provide more than all others? Any input would be great!
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
How do I geo-target continents & avoid duplicate content?
Hi everyone, We have a website which will have content tailored for a few locations: USA: www.site.com
Intermediate & Advanced SEO | | AxialDev
Europe EN: www.site.com/eu
Canada FR: www.site.com/fr-ca Link hreflang and the GWT option are designed for countries. I expect a fair amount of duplicate content; the only differences will be in product selection and prices. What are my options to tell Google that it should serve www.site.com/eu in Europe instead of www.site.com? We are not targeting a particular country on that continent. Thanks!0 -
Multiple sites linking back with pornographic anchor text
I discovered a while ago that we had quite a number of links pointing back to one of our customer's websites. The anchor text of these links contain porn that is extremely bad. These links are originating from forums that seems to link between themselves and then throw my customers web address in there at the same time. Any thoughts on this? I'm seriously worried that this may negatively affect the site.
Intermediate & Advanced SEO | | GeorgeMaven0