How much website would be worth for SEO?

[CyberAlien7]

I have a website that I'm considering selling. It gives no profit, but I think it has decent SEO value.

Link explorer report: domain authority = 69, linking domains: 9.8k, inbound links: 44.2m, ranking keywords: 294. Is that any good?

Website is about web design, so keywords are also related to it. Would it be useful for SEO links building for other people?

I did sell similar website once, but it was about 7-8 years ago and I've sold it for very high 5 digit amount. However things have changed since then in SEO world, so I don't know if today similar website would be worth much. There is so much information out there that contradicts each other, so I think I'd rather ask professionals here.

[Zulfiqar_ali1233]

The value of a website in terms of SEO depends on several factors, including the site's current organic performance, backlink profile, content quality, domain authority, and niche relevance. Here’s a breakdown of the key aspects that determine a website's worth for SEO:

Organic Traffic and Rankings: Websites with established organic traffic and high search engine rankings for valuable keywords are generally worth more or you have to hire best seo services for that. These sites save time and resources as they’ve already achieved visibility in search results.

Domain Authority (DA) and Backlinks: A higher domain authority, strong backlink profile, and quality inbound links from reputable sources add significant value. High DA and trustworthy backlinks enhance credibility and are often costly and time-intensive to build from scratch.

Content Quality and Quantity: Websites with well-optimized, high-quality content covering targeted keywords are more valuable. Unique, relevant content that answers user intent tends to rank better and can attract and retain traffic over time.

Revenue and Conversions: Websites that generate revenue, whether through ad placements, affiliate links, or e-commerce, have additional worth. SEO performance that translates into sales or conversions makes a site more profitable and valuable.

Domain Age and History: Older domains with a clean SEO history (no penalties, good reputation) often have an SEO advantage, which can make the website more valuable.

Niche and Competitiveness: Websites in competitive but profitable niches (e.g., finance, health, or technology) tend to have higher worth because they can drive more lucrative traffic.

A website’s worth in SEO terms can vary greatly, from a few hundred dollars to tens or even hundreds of thousands, depending on these factors. For a more precise valuation, an SEO audit or professional appraisal would be ideal.

[Johnkmoz]

The value of an SEO website can be substantial because a well-optimized website significantly improves online visibility, attracts organic traffic, and leads to business growth. An efficient SEO can raise the ranking of a site on search engines such as Google, making it easier for potential customers to find the business. This increased visibility can lead to higher access rates, a more substantial generation of lead and, ultimately, to improved sales and income. In addition, a strong SEO site is better positioned to overcome competitors in search results, build brand credibility, and establish authority within its industry. Investment in SEO is not just about immediate gains; it is a long term strategy that continuously improves the performance and value of a website over time. Therefore, the value of a SEO website is reflected in both the immediate financial revenues and the sustainable growth of businesses, which makes it an essential aspect of the digital marketing strategy.

[jesko07]

What worth are we talking about here and how much will be my website <a href="https://www.srinagarcarrentals.in/"> Srinagar Car Rental</a>.

[DavieBautista]

By any chance did the op mean Brian Dean's 'SEO That Works' course? I just googled and it says around $500/m.

[ionatr]

I think it could be something that someone would buy, but obviously that would need a more detailed investigation.

[seopack.orgacbc]

https://www.buffaloautodetail.com/

[salmanKhan8874]

It also depends what the backlinks are like. Certainly it's great if there are a lot of linking domains (and the number of overall links isn't disproportionately different to the number of linking domains). But some of those links might be great, whilst others might be garbage.

You can get three really nice articles (1,000+ words written by a proper PR person, not a link builder!) posted across three really nice sites (with DAs ranging from 65 to 80+) for about £700 GBP / $890 USD. You have to figure that, since those are one-time posts, the value of each containing site must be significantly higher (in the thousands or tens of thousands of dollars)

When prospecting websites as potential link opportunities, I also look into tools like SEMRush or Ahrefs which give estimated traffic figures for those websites (although the traffic estimates are usually only estimates of what those sites take in from Google). I would certainly do the same thing in a lot more detail if I was going to be buying a site rather than a one-off placement. Some tools give even better traffic data for 3rd-party sites which they buy from ISPs and build a front-end around that Also you can get Best SEO Services  from SEO Expert in Lahore

[CyberAlien7]

Thank you very much! That was very helpful.

Looking at Google Analytics, website gets about 400-500 users a week from Google, so Ahrefs is close enough. Website has been up for about 8 years.

[effectdigital]

So you have! According to Ahrefs the site averages around 1,193 visits (all countries) per month from SEO (Google) specifically. These estimates can be inflated or deflated depending upon how well their keyword index covers your particular website. From Ahrefs you have a 'Domain Rating' of 82 which is really strong.

Looking in SEMRush it's less favourable with the tool suggesting you see between 150 and 300 visits a month from Google in the USA. SEMRush's keyword index (and general handling of data) isn't as good as the stuff you get out of Ahrefs so that's pretty much what I was expecting.

The Ahrefs estimated SEO traffic chart stretches back to 2015 so it seems as though traffic from Google was ascertained in a relatively sustainable way.

I think that you could find a buyer for your site. What they'd be willing to spend would depend upon their current resources and ability to 'keep it going'. Someone who could only just afford the purchase would see diminishing returns as they might lack the ability to invest in future content and community management. To someone with deeper pockets, maybe they could afford to spend over ten grand on it.

Certainly the metrics are pretty decent. Obviously I haven't dissected those metrics in a granular way by conducting some kind of forensic analyses, but the top-line signals are pretty good (in my opinion)

[CyberAlien7]

I've posted it few posts above in code tag, so it won't link

[effectdigital]

That's pretty good. One big red flag is when sites have like, 60+ CF and like 13 TF or in the single digits. If you want you can send your site to the email on my profile and I'll have more of a look. It still won't be full depth but should show if you have a dud or not. Up to you though

[CyberAlien7]

Thanks for detailed information. Thing about different SEO websites is they want money for information and there are lots of them with different metrics. I don't know which ones worth checking.

Majestic trust flow is 49, citation flow is 79. I have no idea if that's any good.

SEMRush authority score is 74. Don't see anything that mentions domain rating.

[effectdigital]

I think it could be something that someone would buy, but obviously that would need a more detailed investigation. It's great if Moz's metrics are high, but is that universally agreed by other tools? For example is the Ahrefs Domain Rating similar to Moz's Domain Authority score? Does SEMRush see the site as a link toxicity risk? Does Majestic SEO give reasonable Trust Flow and Citation Flow read-outs?

It also depends what the backlinks are like. Certainly it's great if there are a lot of linking domains (and the number of overall links isn't disproportionately different to the number of linking domains). But some of those links might be great, whilst others might be garbage.

You can get three really nice articles (1,000+ words written by a proper PR person, not a link builder!) posted across three really nice sites (with DAs ranging from 65 to 80+) for about £700 GBP / $890 USD. You have to figure that, since those are one-time posts, the value of each containing site must be significantly higher (in the thousands or tens of thousands of dollars)

When prospecting websites as potential link opportunities, I also look into tools like SEMRush or Ahrefs which give estimated traffic figures for those websites (although the traffic estimates are usually only estimates of what those sites take in from Google). I would certainly do the same thing in a lot more detail if I was going to be buying a site rather than a one-off placement. Some tools give even better traffic data for 3rd-party sites which they buy from ISPs and build a front-end around that

If your site could assure a buyer across different platforms (even if some readouts were variable, if they were all relatively high...) then I don't think you'd have too much trouble selling it

Of course some shady black-hat cats might wait for you to get sick of it and delete your own site. They may then buy your expired domain and use something like an advanced scraper to pull the (historic) site files off the 'WayBack Machine' (webarchive.org) and resurrect your website for $20-$40 USD

Be wary of the necromancers of the web

[CyberAlien7]

I'd rather not link it because I'm not 100% sure on sale yet. Website in question is

artodia.com

[ThomasHarvey]

Honestly, to get a proper answer people would need to know the site in question to do an audit themselves.