SSL Importance For Backlinks
-
I am trying to build some good quality backlinks, how important is SSL for the site that we post guest blogs on? I realize that if a site does not have SSL currently, their DA will likely not go up very fast because of Google's new algorithms, but currently, I am looking at a couple sites with a DA of 40 and 41.
By the way, my site has SSL (is https).
Thanks!
-
seoman10,
I do realize that DA is not a Google metric, my thought was that SSL (or TLS) would be a factor in calculating the DA score, especially because of the recent changes Google has made with secure/not secure sites.
Thanks for your time! I consider this answered
-
Agreed, with the comment above. DA is not a Google metric neither Google has endoresed it by any mean. SSL is more of a secured page which I agree in the future they might have some major role to play. Getting a link from secured or non-secured doesn't really make a huge difference, what makes difference is that the site you are getting a link from needs to be a quality site, in terms of UI, UX, Content, Technical aspects and of course linking strategy. A poor site can be secured but then you won't be getting any benefit out of it.
-
There is a slight misconception here, DA is not a Google metric. It is a MOZ metric (and a very useful one) Google no longer publishes their authority score.
As things are currently secure webpages are not a make or break. Google says that if you are collecting people's information, payment information or other sensitive data you should use a secure page. However, if you are just telling somebody how to reinstall Windows 10 it's probably not a big deal.
It will probably become more of an issue as time goes on, but currently there are still a number of online shops which are not secure and they rank reasonably well.
That said, where ever possible always use SSL (or to give it its official name TLS).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does building backlinks help improve Google rankings? If so which links work nowadays?
Hi Guys, Please only reply of you have real experience.... So as the title implies does building backlinks work in improving the rankings in Google? I know they are not on the same level as some are spammy, in blog networks etc but how about other backlinks that are of higher quality? If yes, what sorts of backlinks work nowadays in boosting rankings but not risking getting penalized? So should you build backlinks ongoing? If so how many per month? I have a real struggle trying to get backlinks on really high quality sites. Any advice? Cheers John
White Hat / Black Hat SEO | | whiteboardwiz1 -
Negative SEO - Spammy Backlinks By Competitor
Hi Everyone, Someone has generated more than 22k spam backlinks (on bad keywords) for my domain.Will it hurt on my website (SEO Ranking)? Because it is already in the top ranking. How could I remove all the spammy backlinks? How could I know particular competitior who have done this?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Lost backlinks following switch from http to https
I have a client who appears to have taken a big hit in a few areas recently: MOZ Domain Authority has dropped from 16 to 1 In ahrefs, their http version has 103 backlinks from 46 referring domains, but the https version shows 'no data' for backlinks or referring domains Their 'average position' in SERPs has fallen from around 32 to 43 in the last six weeks Ininitally, I thought this might be due to the MOZ indexing problems last month. However, I now suspect this is connected to their switch from http to https, which occured in mid December. Although all the http pages appear to be redirecting, it looks like the backlinks are not being associated to their https version. Anyone had experience of this and/or now how to remedy?
White Hat / Black Hat SEO | | muzzmoz0 -
Backlinks in Footer - The good, the bad, the ugly.
I tried adding onto a question already listed, however that question stayed where it was and didn't go anywhere close to somewhere others would see it, since it was from 2012. I have a competitor who is completely new, just popped onto the SERPs in December 2015. Now I've wondered how they jumped up so fast without really much in the way of user content. Upon researching them, I saw they have 200 backlinks but 160 of them are from their parent company, and of all places coming from the footer of their parent company. So they get all of the pages of that domain, as backlinks. Everything I've read has told me not to do this, it's going to harm the site bad if anything will discount the links. I'm in no way interested in doing what they did, even if it resulted in page 1 ( which it has done for them ), since I believe that it's only a matter of time, and once that time comes, it won't be a 3 month recovery, it might be worse. What do you all think? My question or discussion is why hasn't this site been penalized yet, will they be penalized and if not, why wouldn't they be? **What is the good, bad and ugly of backlinks in the footer: ** Good Bad Ugly
White Hat / Black Hat SEO | | Deacyde0 -
Backlink an article thats already on the web
Hey Mozers, Just wondering I noticed a few sites show "this article first appeared on domain.com" if there has been an article published on another site and is now publsihed on ours, how do we create a backlink to say it had first appeared on "domain.com" Any advice would be much appreciated Thanks
White Hat / Black Hat SEO | | edward-may1 -
How to add more quality backlink with moz tools or any good option
How to add more quality backlink with moz tools or any good option
White Hat / Black Hat SEO | | Poojath0 -
HTTPS/SSL and Backlinks
I am planning on moving my site to HTTPS. I brought an expired domain and wondering if moving to HTTPS will affects the previous backlinks? Will I need to do a redirect? Will I lose any link juice? Thanks
White Hat / Black Hat SEO | | wspence150 -
Dentist office website has foreign country backlinks. Scrap it or Move On
Another SEO person who was working my potential dental customer website managed to hookup over 147 backlinks to various bogus weather sites, watch sites, chinese sites etc. The dentist owns the URL which is "dentist" plus his zipcode. Is it worth continuing SEO on this site or should I scrap the URL? I am worried that Google may take action on this site sometime in the future and all the work I will do will be lost. He does have another website, because SEO's keeps trying to sell dentists microsites... This site isn't too bad but he doesn't own the URL but the url is a combination of the two doctors names and isn't easy to remember... and we would have to spend time trying to gain control of the URL. Suggestions?
White Hat / Black Hat SEO | | Czubmeister0