Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Will using a reverse proxy give me the benefits of the main sites domain authority?
-
If I am running example.com and have a blog on exampleblog.com
Will moving the blog to example.com/blog and using a reverse proxy give the blog the same domain authority as example.com
Thanks
-
Yes, example.com/blog/ will typically perform better than blog.example.com and exampleblog.com, and the more decent links that are pointed to the blog and the main site, the bigger the expected impact from combining them.
One word of warning - reverse proxies are complex and many teams encounter major developer headaches. Oftentimes it is easier to find a different way to set up content to be published on a subfolder like /blog/.
If you want to leave notes on what type of website you are working on (CMS or other software type for both regular site and blog) I am happy to leave notes if it's one I recognize.
-
From my own experience, yes. In a previous position, I did exactly that, specifically for a blog, using Akamai as the technical solution for the reverse proxy. I used the reverse proxy only because the e-commerce web site was hosted by a provider who would not also host a Wordpress site on their servers. So, I had to host the Wordpress site on another provider, and used a reverse-proxy to make it accessible as a directory beneath our normal subdomain.
The only difference was that I used the reverse proxy to "move" it from a "blog" subdomain of the root domain, to the "www" subdomain. So, like from blog.example.com to www.example.com/blog/.
And yes, after moving it, I can say that we did see some ranking benefits. As well, from every indication I could observe, it looked the the world (including search engines) like it was actually hosted on www.example.com. IP address lookups, and other efforts to try to see if it was on its own subdomain no longer turned up any indications.
So, I can't say with 100% certainty that the search engines can't somehow detect through the reverse proxy that it is really on another host, but I'm pretty confident.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a Reverse Proxy and 301 redirect to appear Sub Domain as Sub Directory - what are the SEO Risks?
We’re in process to move WordPress blog URLs from subdomains to sub-directory. We aren’t moving blog physically, but using reverse proxy and 301 redirection to do this. Blog subdomain URL is https://blog.example.com/ and destination sub-directory URL is https://www.example.com/blog/ Our main website is e-commerce marketplace which is YMYL site. This is on Windows server. Due to technical reasons, we can’t physically move our WordPress blog to the main website. Following is our Technical Setup Setup a reverse proxy at https://www.example.com/blog/ pointing to https://blog.example.com/ Use a 301 redirection from https://blog.example.com/ to https://www.example.com/blog/ with an exception if a traffic is coming from main WWW domain then it won’t redirect. Thus, we can eliminate infinite loop. Change all absolute URLs to relative URLs on blog Change the sitemap URL from https://blog.example.com/sitemap.xml to https://www.example.com/blog/sitemap.xml and update all URLs mentioned within the sitemap. SEO Risk Evaluation We have individual GA Tracking ID and individual Google Search Console Properties for main website and blog. We will not merge them. Keep them separate as they are. Keeping this in mind, I am evaluating SEO Risks factors Right now when we receive traffic from main website to blog (or vice versa) then it is considered as referral traffic and new cookies are set for Google Analytics. What’s going to happen when its on the same domain? Which type of settings change should I do in Blog’s Google Search Console? (A). Do I need to request “Change of Address” in the Blog’s search console property? (B). Should I re-submit the sitemap? Do I need to re-submit the blog sitemap from the https://www.example.com/ Google Search Console Property? Main website is e-commerce marketplace which is YMYL website, and blog is all about content. So does that impact SEO? Will this dilute SEO link juice or impact on the main website ranking because following are the key SEO Metrices. (A). Main website’s Avg Session Duration is about 10 minutes and bounce rate is around 30% (B). Blog’s Avg Session Duration is 33 seconds and bounce rate is over 92%
Intermediate & Advanced SEO | | joshibhargav_200 -
Is there a benefit to changing .com domain to .edu?
Hey All! I'm wondering if there is any benefit (or if benefit could possibly outweigh the cost) to changing a domain from .com to a new .edu domain. The current .com domain has decent credibility already, and the .edu will have never been used before.
Intermediate & Advanced SEO | | frankandmaven1 -
Why is my domain authority still 1?
I changed the domain of my website from www.vanillacrush.co.uk to www.carissamay.co.uk at the end of December and yet my DA for carissamay is still 1. As advised, I set up a 301 redirect from VC to CM which seems to be working fine. However when I check on redirect detective it tells me I also have a 302 set up. Could this be confusing things? http://www.vanillacrush.co.uk
Intermediate & Advanced SEO | | Carissamay
http://www.vanillacrush.co.uk/ 
http://www.carissamay.co.uk 
Any help would be greatly appreciated!
Many thanks
0 -
Consolidating Multiple Domains into A Single Domain
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help. jacksonhole.net (Domain Authority 31) jackson-hole-rental-condos.com (Domain Authority 22) jackson-hole-rental-homes.com (Domain Authority 21) j acksonholehotelguide.com (Domain Authority 19)
Intermediate & Advanced SEO | | dbaxa-2613381 -
Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?
I want to put blog on my site. The IT department is asking that I use a subdomain (myblog.mysite.com) instead of a subfolder (mysite.com/myblog). I am worried b/c it was my understanding that any links I get to my blog posts (if on subdomain) will not count toward the main site (search engines would view almost as other website). The main purpose of this blog is to attract backlinks. That is why I prefer the subfolder location for the Blog. Can anyone tell me if I am thinking about this right? Another solution I am being offered is to use a reverse proxy. Thoughts? Thank you for your time.
Intermediate & Advanced SEO | | ecerbone0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0 -
Outranking a crappy outdated site with domain age & keywords in URL.
I'm trying to outrank a website with the following: Website with #1 ranking for a search query with "City & Brand" Domain Authority - 2 Domain Age - 11 years & 9 months old Has both the City & brand in the URL name. The site is crap, outdated.. probably last designed in the 90's, old layouts, not a lot of content & NO keywords in the titles & descriptions on all pages. My site ranks 5th for the same keyword.. BEHIND 4 pages from the site described above. Domain Authority - 2 Domain Age - 4 years & 2 months old Has only the CITY in the URL. Brand new site design this past year, new content & individual keywords in the titles, descriptions on each page. My main question is.... do you think it would be be beneficial to buy a new domain name with the BRAND in the URL & CITY & 301 redirect my 4 year old domain to the new domain to pass along the authority it has gained. Will having the brand in the URL make much of a difference? Do you think that small step would even help to beat the crappy but old site out? Thanks for any help & suggestions on how to beat this old site or at least show up second.
Intermediate & Advanced SEO | | DCochrane0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0