Face palm ;).  Thanks, Oleg.

The crawler isn't blocked; we checked that first.  According to SEOmoz and Ahrefs, there's zero backlinks, but it does have some social shares.

A website was built and launched eight months ago, and their domain authority is 1.  When a site has been live for a while and has such a low DA, what's causing it?

Thanks for the insight!

Do you both know, on average, how much it matters, when it matters and how extensive should the ordering get?

We do a lot of local SEO, and we're wondering if it's better to target "keyword location" or "location keyword"?

Does it affect ranking and keyword difficulty if we're trying to rank for "plumbing appleton" or "appleton plumbing"?

Any insight would be great.

Traditional Share of Voice (SOV) used to be calculated by how much your industry on the whole spent on marketing and how much you're spending on marketing.

But how do you calculate SOV for the web with different page rankings for multiple keywords, social mentions, and so on?

Anyone have any ideas?