Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
-
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this?
Any insight would be appreciated. Thanks!
-
Read what EGOL wrote. It depends upon the nature of your blog pagination
There are a few reasons you could have pagination within the blog area of your site
-
Your articles have next buttons and different parts of the article are split across multiple URLs. The content across the paginated elements is distinct
-
Your post feeds are paginated, purely so people can browse to pages of 'older posts' and see what your wrote way back into your archives
-
Your blog posts exist on a single URL, but when users comment on your posts, your individual posts gain paginated iterations so that users to browse multiple pages of UGC comments (as they apply to an individual post)
In the case of 2 or 3 it's not necessarry to have unique H1s or Page Titles on such paginated addresses, except under exceptional circumstances. In the case of #1 you should make the effort!
-
-
This is very true for multi-section articles (which span multiple addresses), and less true of articles which have only one address yet break down into multiple addresses in terms of UGC comment-based pagination
-
I wouldn't worry about it as search bots "should" understand that these pages are part of a paginated series.
However, I would recommend you ensure that "rel=next/prev" is properly implemented (despite Google announcing that they don't support it). Once the pagination is properly implemented & understood, bots will see the pages as a continuation of a series, and therefore will not see duplicate H1s as a problem.
-
In some instances, not using unique
and unique <title>is a huge opportunity loss.</p> <p>Let's say you have a fantastic article about Widgets and you break it up over several pages. The sections of your article are:</p> <ul> <li>wooden widgets</li> <li>metal widgets</li> <li>plastic widgets</li> <li>stone widgets</li> </ul> <p>... if you make custom <h1> and <title> tags for these pages (and post them on unique URLs) you are going to get your article into a lot more SERPs and haul in a lot more traffic.</p></title>
-
Best practice is a unique H1 - only one H1 to describe a page.
-
Don't worry about it. You're not trying to rank your /blog/2 or /blog/17 for any specific terms. Those pages are pretty much for site visitors not the search engines.
As an example, Moz has the same h1 tag on all their blog pages.
All of the following URL's have "The Moz Blog" as the h1 tag:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Key webpage fluctuating between page 2 and page 6 of Google SERP
Hi, We have found that one of our key webpages has been fluctuating between page 2 and page 6 of Google SERP for around 2 weeks. Some days it will be on page 6 in the morning and then page 2 in the afternoon. We have recently updated some copy on the page and wondered if this could be the cause. Has anyone else experienced this? If so how long was it before the page settled? https://www.mrisoftware.com/uk/products/property-management-software/ Thanks.
Algorithm Updates | | nfrank0 -
How do you optimize a blog post for SEO after the RankBrain?
Hi Guys Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with? Cheers John
Algorithm Updates | | igniterman751 -
How much link juice does a sites homepage pass to inner pages and influence inner page rankings?
Hi, I have a question regarding the power of internal links and how much link juice they pass, and how they influence search engine ranking positions. If we take the example of an ecommerce store that sells kites. Scenario 1 It can be assumed that it is easier for the kite ecommerce store to earn links to its homepage from writing great content on its blog, as any blogger that will link to the content will likely use the site name, and homepage as anchor text. So if we follow this through, then it can be assumed that there will eventually be a large number of high quality backlinks pointing to the sites homepage from various high authority blogs that love the content being posted on the sites blog. The question is how much link juice does this homepage pass to the category pages, and from the category pages then to the product pages, and what influence does this have on rankings? I ask because I have seen strong ecommerce sites with very strong DA or domain PR but with no backlinks to the product page/category page that are being ranked in the top 10 of search results often, for the respective category and product pages. It therefore leads me to assume that internal links must have a strong determiner on search rankings... Could it therefore also be assumed that a site with a PR of 5 and no links to a specific product page, would rank higher than a site with a PR of 1 but with 100 links pointing to the specific product page? Assuming they were both trying to rank for the same product keyword, and all other factors were equal. Ie. neither of them built spammy links or over optimised anchor text? Scenario 2 Does internal linking work both ways? Whereas in my above example I spoke about the homepage carrying link juice downward to the inner category and product pages. Can a powerful inner page carry link juice upward to category pages and then the homepage. For example, say the blogger who liked the kite stores blog content piece linked directly to the blog content piece from his site and the kite store blog content piece was hosted on www.xxxxxxx.com/blog/blogcontentpiece As authority links are being built to this blog content piece page from other bloggers linking to it, will it then pass link juice up to the main blog category page, and then the kite sites main homepage? And if there is a link with relevant anchor text as part of the blog content piece will this cause the link juice flowing upwards to be stronger? I know the above is quite winded, but I couldn't find anywhere that explains the power of internal linking on SERP's... Look forward to your replies on this....
Algorithm Updates | | sanj50500 -
How to find which keywords bring traffic to a particular page on my website ?
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics. More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
Algorithm Updates | | EricMoore0 -
How long does it take for a new website to start showing in the SERP'S
I launched my website about 6 weeks ago. It was indexed fairly quickly. But it is not showing up in the Google SERP. I did do the on page SEO and followed the best practise's for my website. I have also been checking webmaster tools and it tells me that there is no errors with my site. I also ran it through the seomoz on page seo analyzer and again no real big issues. According to seomoz I had 1 duplicate content issue with my blog posts, which i corrected. I understand it takes some time, but any ideas of how much time? And f.y.i it's a Canadian website. So it should be a lot easier to rank as well. Could my site be caught in the Google 'sandbox effect' ? Any thoughts on this would be greatly appreciated.
Algorithm Updates | | CurtCarroll0 -
Home page replaced by subpage in google SERP (good or bad)
SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul
Algorithm Updates | | mcintyr0 -
Why doesn't everyone just purchase a .org tld?
Hi, I am new-ish to SEO, and something just dawned on me today. I have read in many places that .org domains rank higher (even if slightly) than .coms. Then why doesn't everyone just purchase .org TLDs? For example, in my industry, most good .com domain names are taken, but .orgs are almost all free. Why not purchase a .org and capitalize on exact match search results? seomoz is .org and it's far from being a non-profit 🙂
Algorithm Updates | | Eladla0 -
Using Brand Name in Page titles
Is it a good practice to append our brand name at the end of every page title? We have a very strong brand name but it is also long. Right now what we are doing is saying: Product Name | Long brand name here Product Category | Long brand name here Is this the right way to do it or should we just be going with ONLY the product and category names in our page titles? Right now we often exceed the 70 character recommendation limit.
Algorithm Updates | | mlentner1