How does the background on my product photos impact SEO - step and repeat vs. plain background
-
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours.
I want to gain SEO from my effort and definitely not hurt it!
Thanks!
-
@Friday Night Funkin said in How does the background on my product photos impact SEO - step and repeat vs. plain background:
@pix1234 Here's the link of the Photo Editing app I suggested: https://airbrush.com/
This is a very good article!
-
As a freelance digital marketing consultant, I'd say the background of your product photos impacts SEO indirectly. A step-and-repeat background enhances brand recognition but can distract from the product. A plain background keeps the focus on the product, ensuring clarity and professionalism, which can improve user engagement and thus, indirectly boost SEO.
-
@pix1234 Here's the link of the Photo Editing app I suggested: https://airbrush.com/
-
@pix1234 Here's the link of the App that I use: https://airbrush.com/
-
Hey! SEO is a maze, right? For product photos, a plain background might keep things clean for Google's scanners. But if you're all about branding, a subtle logo backdrop could work too. Just make sure it's not too in-your-face. I usually use an app called AirBrush to quickly remove and change the background. There are plenty of other ai photo editors too, get one and Good luck!
-
I actually wrote something relatively recently which might be of interest to you:
The conclusion I basically came to was:
"If I were working on an eCommerce store selling rolls of fabric, I’d say that an image of a rolled up bit of fabric would be good for a mechanical mind to interpret. A zoomed in image of just the fabric’s texture, would also be pretty good! A lady standing by a fireplace with a wine-glass in one hand and a fabric-roll in the other? That would be very difficult for a mechanical mind to interpret."
Play with Google images. Type in your product (or competing products) and see which types of image gain the most prominent positions. That will give you an idea on, how advanced Google is in terms of interpreting certain objects. Do the images need to be super obvious with cut-outs against a blank background? Can you be more adventurous?
Also look at the image thumbnails for your products (or competing ones) on Google Shopping. See what's doing well there
IMO obvious is better for search algorithms, but then again may not have such good conversion rates as more adventurous creative
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating educational resources for a SaaS product to an existing domain?
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains). The educational site has: Existed for longer (24 years vs 13). Currently ranks for far more keywords and drives more traffic. Is an entirely separate brand from the product. Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time. The product site Also has educational resources Is a more recognizable brand When prioritized resources here often drive far more revenue The Challenge
Branding | | pasware
Both sites cover very similar topics, making prioritization challenging and splits our topical focus. We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product. Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product. The Questions Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk? While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead? Sorry for the long-winded questions here and appreciate any thoughts/ideas!0 -
Does anyone has experience with Q&A Sites in terms of SEO value?
I would like to increase mentions to my site and brand. I thought the Q&A sites might be useful here (like Yahoo Answers). Can anyone give me some tips where to go and what to do? I would be very happy about that 🙂
Branding | | MichaelJanik0 -
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
Product Reviews
Any one have good strategies to get product reviews from customers? Whether general or specific to G+, Yelp, On Page, local review sites, etc? Thanks
Branding | | IOSC0 -
High authority brand expanding product line, domain question
Hi MOZers, I've been given a handy little domain puzzle to deal with and would love insight from the community. Here's the situation: We're retailers of one specific, big, nationally known product. Let's pretend it's the Snuggee (IT'S NOT). People search for it and buy it from our site, or from Amazon or other retailers that we distribute it to. We're about to expand to carry a bunch of related, but different products - so from a one-product brand to 5 or 6 different items, relating to different keyword searches. Imagine Snuggee people want to start selling a whole bunch of products that solve the same needs of warming the front of your body and making you look silly. The owners want to change the main domain from [specific product] to [name similar to specific product, but is more general]. What concerns me is how to handle the fame of the branded product in terms of domain names. Current domain, based on that product, has a ton of links and a decent age. Owners are thinking to redirect everything to fresh new unestablished domain. While I know 301s will pass most link value, it will also be a home page that will be about a bunch of products - not just that main known one. In fact, we're considering making a URL for each product as landing page, of which old famous product would be one of 5 or 6 pages. Two main options we're considering right now: Keep old domain as a doorway page featuring just old product, with same look and feel, and from which any links would point to the new domain. Try to keep this as ranking for top result for this search, which should be easy. Unify everything under new domain, with old product being featured on a separate page / subdirectory. Hope that new home page still can rank pretty well for our old product, even though it will be talking about other products now as well. What we'd stand to lose would be the SERP for old products featuring too many big box retailers that sell our stuff and take a chunk out of our margins. The goal is to help us become known for many things, while still being always the best search result for what we're already known for. Which of those two options seem best, or is there another I'm missing altogether? Thank you!
Branding | | advancedSemiotics0 -
Is having two websites that sell most of the same products a good idea?
Hi - Please read this in full before you answer. I currently own a website that sells kitchen cabinets and bathroom vanities that match the kitchens. This website has been operational since Arpil 2009 and we have built good rankings over the past 3 years. The site is operated on the Volusion platform (my mistake from the beginning, but we're kind of stuck now). We are in the process of designing a new website on the Magento platform - everything will be 100% different from look, speed, the way our customers shop, content, product skus, etc. The original plan was to keep the same domain but implement 301 redirects for subpages (subpage urls would have to change) and shut down the Volusion site and transfer the domain name to the Magento site. Our current website does make money right now and we would hate to lose rankings (even if only temporarily) during the switch or have something go wrong. What I am now thinking is keeping our current website on Volusion where it is currently making money and having the new Magento site have a new name/domain. The sites would sell most of the same products (the Magento site would sell more types of vanities and accessories though). The two sites would have different email addresses, phone numbers, and mailing addresses. Is it a bad idea to try and rank two websites selling pretty much the same thing? We have competitors out there that sell the same products as us, I would just prefer to compete with myself rather then someone else. Another issue is our name, one of our competitors names is extremely close to ours and we rank for pretty much all of the same keywords and customers get us mixed up all the time. This other site would have a different name (one that makes more sense). I want to make a decision that will not come back and bite us later. I know there are a lot of bigger sites that operate tons of niche sites, and of these website could eventually be similar to that. I really appreciate your help and guidance! Thanks
Branding | | tyler7560 -
Product Reviews
I have an ecommerce client who is willing to give a free product in return for a review of the product on their blog/site/etc.. Does anyone know of any sites where we can find these types of users?
Branding | | waqid0 -
Company name in TITLE tag first have an impact on user behavior?
Does anyone know if there any sort of study or have an opinion on the following: Does the company name appearing the browser tab have any affect on how a user interacts with a site from a branding perspective or a TITLE tag / meta description in SERP "paying off" perspective? That is, optimizing titles COMPANY NAME | KEYWORD instead of vice versa so that when the title shows in the browser tab, the company name is displayed but not much else.
Branding | | hunchfree0
