Event Schema for Multiple Occurrences
-
I am wondering the best way to mark up an event page with multiple occurrences. For example, we have an event that happens over the course of 4 sequential weekends:
9/28-9/29
10/5-10/6
10/12-10/13
10/19-10/20Our website allows us to enter multiple occurrences that results in a single event listing page which outputs all dates (to eliminate duplicate content, titles, metas, etc.) but allows each occurrence to output individually on our events calendar in the respective individual date. Each time the event is shown, it links to the same listing page.
I am wondering if we can add event schema on a single listing multiple times to cover each occurrence. In the above example, we would have 4 schemas on the listing page for each date range/weekend. In our current schema, we end up with a start and end date identified as 9/28-10/20 but it is not clear that the event is just happening on the weekends with gaps in between.
Any suggestions are welcome however, we are really trying to NOT list each as an individual event on the website both for the duplicate content issue and the extra burden on our client that lists events for a very large geographic area.
-
That does sound tricky. Maybe you could consider them to be sub-events
... but I am unsure as to whether subEvents can have specified dates (start / end)
I might look more to something like EventSeries
"An EventSeries is a collection of events that share some unifying characteristic. For example, "The Olympic Games" is a series, which is repeated regularly. The "2012 London Olympics" can be presented both as an Event in the series "Olympic Games", and as an EventSeries that included a number of sporting competitions as Events.
The nature of the association between the events in an EventSeries can vary, but typical examples could include a thematic event series (e.g. topical meetups or classes), or a series of regular events that share a location, attendee group and/or organizers."
This would seem to be a better schema to use in your situation.
This is the JSON-LD example of implementation from Schema.org:
- https://d.pr/f/WDYKni.txt (TXT file)
It looks like it could be re-engineered to do what you want
Whilst Google don't explicitly state that they support EventSeries yet, IMO their documentation cycle for what they do support is wildly out of whack. I have seen front-end instances of them experimenting with loads of schema that isn't in their official documentation. As such I wouldn't be overly, dramatically bothered by that. At the end of the day, the home of schema is Schema.org. I actually often push for schema which Google don't explicitly state that they cover, and I'm often pleasantly surprised
It doesn't always yield fancy rich-snippets, but it does help Google to gain contextual awareness and rank pages more appropriately. In fact you can read about that here: https://www.searchenginejournal.com/google-follow-our-structured-data-requirements-to-ensure-rich-result-eligibility/329679/
"Independently, you’re always welcome to use structured data to provide better machine readable context for your pages. Which may not always result in visible changes, but can still help our systems to show your pages for relevant queries."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Markups on The Same Page - Best Solution?
Hi there! I have a website that is build in react javascript, and I'm trying to use markup on my pages. They are mostly articles about general topics with common questions (about the topic), and for most articles I would like to use two markups: article markup + FAQ Markup ( for the questions in the article) article markup + how-to markup Can I do this or will Google get confused? Since I have two @type at the same time, for example @type": "FAQPage" and "@type": "Article". How should I think? I'm using https://schema.dev/ right now. Thanks!
Intermediate & Advanced SEO | | Leowa0 -
If my products aren't showing in rich snippets, is there still value in adding product schema?
I'm adding category pages for an online auction site and trying to determine if its worth marking up the products listed on the page. All of the individual product pages have product schema, but I have never seen them show up in rich snippets likely due to the absence of the price element and the unique nature of the items. Is there still value in adding the product schema even if the items won't show in rich snippets? Also, is it possible the product schema will help optimize for commerce related keywords such as [artist name] + for sale?
Intermediate & Advanced SEO | | Haleyb350 -
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Schema for restaurants and menus?
Hi all, Anyone have experience with using Schema for restaurants other than the normal local business NAP? Is there a way to use Schema markup for food menus as well? Examples and schema code much appreciated 🙂 Thanks!
Intermediate & Advanced SEO | | RickyShockley0 -
Multiple distinct businesses owned by Group
I work for a company which owns 14 different brands, all of which have their own domain, website, sales teams, management teams etc. 10 of the websites sit on the same IP address and have the same (or very similar) WHOIS records. The group website links to all the other sites on an 'Our Companies' page, using the anchor text 'visit site' underneath a brief about that company. My question is what are the ramifications of having those 10 sites sitting on the same servers? They are distinct companies but they mostly have a similar theme. They don't really link to each other unless it's a genuine reason for a cross-over. My CEO has asked me to arrange to move some to other servers but I'm not 100% convinced it's necessary - and wouldn't moving over at this stage look like we're trying to hide something? (Most of the sites have been going for 5 years +). Looking at the WHOIS, or the address in each site's footer makes it clear that they're all part of the same umbrella group. And should I nofollow any links between all the sites? There's not many, it's mainly just the ones on the main group website.
Intermediate & Advanced SEO | | Betfred_James0 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
Multiple Versions of Pages on One Website
Hi! My name is Sarah and I work for a brand design firm in Los Angeles. Currently we're working on a website redesign for our company. We have three pages of content that we want to add to the site, but are unsure if we will get penalized by Google if we add all of them since they may come off as too similar? The pages are: Branding
Intermediate & Advanced SEO | | Jawa
Personal Branding
Corporate Branding Does anyone know if our SEO will be penalized for having all three of these pages separately, or should we just focus on Branding, and include Personal Branding and Corporate Branding as sub categories on the page? Thanks! Sarah P.S. I should also say, we will have more than just the three aforementioned pages. It's going to be a big site with around 200+ pages. (Half of them being services, which is where the Branding, PB and CB pages will be located.)0 -
Ok to use rich snippets for same product on multiple pages?
I am developing a new set of pages for a series of products which exist on separate sub domains linked to the root domain. The product pages on the sub domains have rich snippets; review count, review score etc. The new pages im building out are for the same products though on the root domain and with different content. Im not comfortable marking those pages up with rich snippets too given they will have the same review counts, scores etc though would like to if its viable? Any thoughts/opinions? Thanks, Andy
Intermediate & Advanced SEO | | AndyMacLean0