Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I add FAQS schema on my homepage?
-
Hello, can we have the FAQ code on the homepage (staff time)?
we have written some questions and answers in the drop-down list on the homepage,
and also add the schema code script to one tag of the page,
but it does not work!
-
Yes, If you have a portion of FAQ's on homepage you can add faq schema to it. It will help in rich snippet.
-
Yes you could absolutely. However I think you mark up is excellent for a lot of things it’s not known for driving traffic. Just so your aware google tells us ”
- Don’t use
FAQPagefor advertising purposes.”
I doubt your homepage would count but you never now in addition FAQ content turns to get clicked on very seldomly.
Because the answers to the questions are found in the SERPS people do not have to leave Google to find the answers
I know taking up more googles real estate sounds good like a featured snippet but not if your customer only cares about the answers & Google is already providing them. Which FAQ does extremely well.
below I tested your page tested as well as a mock up of inappropriately marked up page hopefully this will be of help
also below are what Google considers valid and invalid reasons for FAQ schema
look at the top of the page for errors some of your fonts aren’t loading
https://search.google.com/test/rich-results?id=0jC1yqgkMNkla7J3F6fEVQ
here’s an example of what it might look like with the correct FAQ markup
https://search.google.com/test/rich-results?id=zV3BwNJPTbbEsXOj3e3Asg
See:
One of my favorite tools for generating structured data in JSON-LD FAQ is built-in.
https://www.rankranger.com/schema-markup-generator
https://developers.google.com/search/docs/guides/search-gallery
test using
https://search.google.com/test/rich-results
-
Valid use cases:
- An FAQ page written by the site itself, with no way for users to submit alternative answers
- A product support page that lists FAQs, with no way for users to submit alternative answers
Invalid use cases:
- A forum page where users can submit answers to a single question
- A product support page where users can submit answers to a single question
- A product page where users can submit multiple questions and answers on a single page
-
Don’t use
FAQPagefor advertising purposes. -
Make sure each
Questionincludes the entire text of the question and make sure eachAnswerincludes the entire text of the answer. The entire question text and answer text may be displayed. -
Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
-
All
FAQcontent must be visible to the user on the source page.
hope this helps,
Tom
- Don’t use
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is it to add hyphens between words in URL Permalink Structure?
We have an issue with our URL Permalink Structures for dynamically generated pages on our website. As we generated hundreds of pages, it does not automatically Space the Words in the Permalink Structure . For example, if we have a product name Under Armour Fire Basketball Shoe , it will show up in the url as: "mywebsite.com/underarmourfire-basketballshoe" vs "mywebsite.com/under-armour-fire-basketball-shoe" How important is it that the URL includes these spaces between each word in the permalink?
Intermediate & Advanced SEO | | NJ-Keith0 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
What can we do to optimize / be mobile-friendly for PDFs?
I'm getting a "Your page is not mobile-friendly." notice in the SERPs for all of our PDFs. I check the pdf on the phone and it appears just fine. rFtLq
Intermediate & Advanced SEO | | johnnybgunn0 -
Contextual FAQ and FAQ Page, is this duplicate content?
Hi Mozzers, On my website, I have a FAQ Page (with the questions-responses of all the themes (prices, products,...)of my website) and I would like to add some thematical faq on the pages of my website. For example : adding the faq about pricing on my pricing page,... Is this duplicate content? Thank you for your help, regards. Jonathan
Intermediate & Advanced SEO | | JonathanLeplang0 -
Why is this SERP displaying an incorrect URL for my homepage?
The full URL of a particular site's homepage is something like http://www.example.com/directory/.
Intermediate & Advanced SEO | | TheEspresseo
The canonical and og URLs match.
The root domain 301 redirects to it using the absolute path. And yet the SERP (and the cached version of the page) lists it simply as http://www.example.com/. What gives? Could the problem be found at some deeper technical level (.htaccess or DirectoryIndex or something?) We fiddled with things a bit this week, and while our most recent changes appear to have been crawled (and cached), I am wondering whether I should give it some more time before I proceed as if the SERP won't ever reflect the correct URL. If so, how long? [EDIT: From the comments, see here: https://www.youtube.com/watch?v=z8QKIweOzH4#t=2838]0 -
When to Use Schema vs. Facebook Open Graph?
I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices. We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?
Intermediate & Advanced SEO | | Allie_Williams0 -
Can Affiliate Links Harm Your Rank?
Does Google interpret Affiliate links as paid links? If so, can Affiliate links harm your rank if they are not properly tagged with a no-follow? Thanks.
Intermediate & Advanced SEO | | AWCthreads0 -
Collapsible FAQ guides
Hi I am getting conflicting advice about using collapsible / Expanding content within a site I am working on and it effecting Google rankings, just wondered what the general consensus is. http://www.sethalling.com/plugins/wp-faqs-pro/ Mike
Intermediate & Advanced SEO | | TomBarker820