Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does changing content and design of the website gonna affect my all the backlinks i have made till now
-
i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need,
am i gonna loose all the domain authority if make changes?
if it gonna affect, hows that gonna come out
-
Changing the content and design of your website can affect your backlinks in several ways. If you alter URLs or remove pages, any backlinks pointing to those URLs will break, leading to 404 errors. Additionally, if the content changes significantly, it may no longer be relevant to the backlink's context, potentially reducing the effectiveness of those links. However, if the changes are mainly aesthetic and the core content and URL structure remain intact, your backlinks should largely remain effective.
-
lets say if i redirected and all the content is still relevant, (is it still gonna decrease DA to some extent), because of the fact that old url is changed and redirected.?
-
Calvin,
If the content on the page with the backlink is relevant to the content on the page it is linking to, that's good. If the anchor text on that link is also relevant, that's even better.
If content on the page that the backlink is pointing to is not of a relevant or complimentary subject, google will weigh the value of that link less.
If you change the URL of a page that is being linked to from another site and do not properly redirect the old URL to the new URL, the link will not benefit the new URL at all.
-
Few questions before I can answer this:
Were the links you got going to drive people to your site? Would those people find your site interesting and relevant?
Is the content getting links still going to exist? Meaning will the links still make sense?
Just redesigning your site should not affect link equity, but if your links were acquired just for linking purposes, I don't think they will do much for you over time anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Above the Fold Content - Use of large images
Hi All, Our designers have come to the SEO team to ask if have a large image across the top of the page taking up a large majority of the above the fold real estate will impact our SEO. Our initial thoughts are no as long as we have an optimised H1 visibal to the user landing there which informs them what the page is about. Any thoughts would be appreciated.
Web Design | | J_Sinclair1 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
Web Design | | BeytzNet
"Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
The posts are divided into categories which are basically as our landing pages.
The posts themselves usually link to the appropriate e-commerce landing page.
For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks0 -
Having a second homepage for a site would affect my SEO?
Hello guys, One of our clients is planning to have a new landing page for any users hitting the site for the first time. (returning users will still see the current homepage based on cookies ... in other words, the site would technically have 2 home pages). According to this client, they are planning to do something like this: https://www.websitename.com/ (for returning visitors) https://www.websitename.com/newuser (for first time visitors) Our instinct is that is not great to have 2 home pages (that would affect the SEO campaign we are managing for this company) and we are not sure how to handle this. That's why we would appreciate your opinion regarding this topic: From an SEO perspective, do you think this is a good idea? If not, what would you guys do differentiate first-time visitors vs returning visitors without affecting SEO? Maybe just a pop-up? Thanks in advance for your help !
Web Design | | Robertnweil10 -
Will google penalize a website for using a table layout?
I just got a new client today and his entire website layout and structure is using tables instead of divs. This client is on a tight budget and wants to avoid unnecessary hours for re-coding the website, but at the same time he wants me to improve his SEO organically. This is the first time I've been asked to do work on an existing website that uses pure tables for the entire layout and I'm wondering if this effects the SEO in any way. So my question is, will tables effect rankings and SEO in any way?
Web Design | | ScottMcPherson0 -
3 Brands, 3 Services, 3 Different Websites Right?
My client was told that having 1 website for 3 different brands/services is better than having 3 websites. I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference. Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible. Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes. Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services. I really appreicate any input/insight to this. Thank you so much in advance!!!!
Web Design | | 1SMG0 -
Live Text in Navigation Vs. Image - Does this affect SEO
I recently was asked the question if having live text in the navigation vs and image affect seo. For example, refer to this link http://markup.io/v/avsaenq856kw the navigation highlighted is seperate images. The html elements read : /images/procedures.png"> Live text html reads like this: Breast » What is better for seo value, or does it now matter having live text or an image?
Web Design | | Red_Spot_Interactive0 -
Where is the best place to put reciprocal links on our website?
Where should reciprocal links be placed on our website? Should we create a "Resources" page? Should the page be "hidden" from the public? I know there is a right answer out there! Thank you for your help! Jay
Web Design | | theideapeople0 -
Recommended Website Monitoring Tools
Hi, I was wondering what people would recommend for website monitoring (IE is my website working as it should!). I need something that will:
Web Design | | James77
1/. Allow multiple page monitoring not just homepage
2/. Do header status checking
3/. Do page content checking (ie if the page changes massively, or include the word "error") then we have an issue!
4/. Multiple alert possibilities. We currently use www.websitepulse.com and it is a good service that does all the above, however it just seems so overly complex that its hard to understand what is going on, and its complex functionality and features are really a negative in our case. Thanks0