Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does changing content and design of the website gonna affect my all the backlinks i have made till now
-
i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need,
am i gonna loose all the domain authority if make changes?
if it gonna affect, hows that gonna come out
-
Changing the content and design of your website can affect your backlinks in several ways. If you alter URLs or remove pages, any backlinks pointing to those URLs will break, leading to 404 errors. Additionally, if the content changes significantly, it may no longer be relevant to the backlink's context, potentially reducing the effectiveness of those links. However, if the changes are mainly aesthetic and the core content and URL structure remain intact, your backlinks should largely remain effective.
-
lets say if i redirected and all the content is still relevant, (is it still gonna decrease DA to some extent), because of the fact that old url is changed and redirected.?
-
Calvin,
If the content on the page with the backlink is relevant to the content on the page it is linking to, that's good. If the anchor text on that link is also relevant, that's even better.
If content on the page that the backlink is pointing to is not of a relevant or complimentary subject, google will weigh the value of that link less.
If you change the URL of a page that is being linked to from another site and do not properly redirect the old URL to the new URL, the link will not benefit the new URL at all.
-
Few questions before I can answer this:
Were the links you got going to drive people to your site? Would those people find your site interesting and relevant?
Is the content getting links still going to exist? Meaning will the links still make sense?
Just redesigning your site should not affect link equity, but if your links were acquired just for linking purposes, I don't think they will do much for you over time anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What type of website is best for seo.
I need a new website for my health insurance business. What type is best for SEO? Many thanks
Web Design | | laurentjb1 -
Do things like using labels on an element that is not a form input affect how google sees us in regards to accessibility?
Do things like using labels on an element that is not a form input affect how google sees us? It's an accessibility error that our devs have made - using a label element because it looks good, not because it's an actual label on a form field. Just wondering how that affects accessibility in Google's eyes.
Web Design | | GregLB0 -
Have Your Thoughts Changed Regarding Canonical Tag Best Practice for Pagination? - Google Ignoring rel= Next/Prev Tagging
Hi there, We have a good-sized eCommerce client that is gearing up for a relaunch. At this point, the staging site follows the previous best practice for pagination (self-referencing canonical tags on each page; rel=next & prev tags referencing the last and next page within the category). Knowing that Google does not support rel=next/prev tags, does that change your thoughts for how to set up canonical tags within a paginated product category? We have some categories that have 500-600 products so creating and canonicalizing to a 'view all' page is not ideal for us. That leaves us with the following options (feel it is worth noting that we are leaving rel=next / prev tags in place): Leave canonical tags as-is, page 2 of the product category will have a canonical tag referencing ?page=2 URL Reference Page 1 of product category on all pages within the category series, page 2 of product category would have canonical tag referencing page 1 (/category/) - this is admittedly what I am leaning toward. Any and all thoughts are appreciated! If this were in relation to an existing website that is not experiencing indexing issues, I wouldn't worry about these. Given we are launching a new site, now is the time to make such a change. Thank you! Joe
Web Design | | Joe_Stoffel1 -
Mergers & Acquisitions - Website Transition Good practice
Hi everyone, I was wondering if anyone has come across good practice for maintaining websites after a merger or acquisition where there needs to be an association between two websites of the two companies involved. For an acquisition, I'm considering moving the acquired company to a sub domain of the parent company e.g. aquiredcompany.parentcompany.com. On both websites there wmay be a prominant popup so visitors can switch between the websites if they have visited the incorrect one. One worry I have is the acquired company has some good rankings, which I want to keep. I will of course manage the process through 301 redirects. But I was wondering if anyone has any thoughts on this approach or can suggest any better solutions. Thanks in advance, Stuart
Web Design | | Stuart260 -
Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?
Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan) 25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space)
Web Design | | Kingalan1
15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take
30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space) High bounce rate
3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
300 PAGES Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words. My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan0 -
Need to rebuild client's flash website
I am working with their web designer and need to figure out a way to rebuild their site which is currently all in flash. I was wondering if there was a way to do this without spending a ton of time in completely re-doing the site from scratch.
Web Design | | awalker840 -
Recommended Website Monitoring Tools
Hi, I was wondering what people would recommend for website monitoring (IE is my website working as it should!). I need something that will:
Web Design | | James77
1/. Allow multiple page monitoring not just homepage
2/. Do header status checking
3/. Do page content checking (ie if the page changes massively, or include the word "error") then we have an issue!
4/. Multiple alert possibilities. We currently use www.websitepulse.com and it is a good service that does all the above, however it just seems so overly complex that its hard to understand what is going on, and its complex functionality and features are really a negative in our case. Thanks0 -
Combining web pages and it's affects on SEO?
We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page. This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc. Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?
Web Design | | SoundinTheory0