Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. Why Doesn't Google Use My Title Tag and Meta Description?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Why Doesn't Google Use My Title Tag and Meta Description?

    International SEO
    5
    4
    1661
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Verz
      Verz last edited by

      Hi fellow Moz SEOs,

      Need your URGENT help! We set an optimised title & meta description for our client websites. These titles are approved by our clients. Before somedays, they checked on Google, noticed the title & meta description were not the same.

      Next moment, they notified me about this issue. The title & meta description looks fine when I checked the source code. So, why Google use title & meta description differently?

      For example:

      Title approved by client: Top Specialist Divorce & Family Lawyer - Yeo & Associates LLC
      Google set our title: Yeo & Associates LLC: Top Specialist Divorce & Family Lawyer

      Title approved by client: Filing For Divorce Online in Singapore | DivorceBureau®
      Google set our title: DivorceBureau®: Filing For Divorce Online in Singapore

      Title approved by client: Halal Buffet & Bento/Packet Meals Event Caterer Singapore | Foodtalks
      Google set our title: Foodtalks - Halal Buffet & Bento/Packet Meals Event Caterer Singapore

      Title approved by client: Child Care Centre in Singapore| Top Preschool | Carpe Diem
      Google set our title: Carpe Diem: Child care Centre in Singapore| Top Preschool

      Every day, they are requesting me to update Google's title with their approved title. Also, asking me these questions.
      Why did this happen?
      Why didn't set their recommended title?

      Is there any way to set our approved titles? Please, help me to find the solution. ASAP

      Thanks in advance!

      1 Reply Last reply Reply Quote 0
      • Verz
        Verz @BartonInteractive last edited by

        Hi Jack,

        Thank you so much for the detailed explanation. Yes, I'm aware of the "Clear Cached URL" option. But it's not changed anything. It's already more than 48hrs still results are same.

        Regards,
        Verz

        1 Reply Last reply Reply Quote 0
        • av-seo
          av-seo last edited by

          Hi Verv,

          sorry this is happening to you. as Zack mentioned, if Google is simply showing an old title, then the pages or titles in google search console may be cached.

          If these are brand new titles, then it's likely that Google either feels their title is more relevant or they think your title may be too long or 'spammy' for the industry you're marketing, like 'Top Specialty Divorce Lawyer in Singapore'. This is not uncommon actually. here's a good post on what else might be happening: https://www.authoritylabs.com/title-tags/

          Your ranking for that actually looks pretty good from my end, so you may want to hesitate before just switching out a new title.

          1 Reply Last reply Reply Quote 0
          • BartonInteractive
            Zack last edited by

            Hi there,

            In Google Search Console, are you aware that there is a "Clear Cached URL" option in Removals, that allows one to "Keep URL(s) in Google Search results, just clear current snippet and cached version until the next crawl."? Here is more information, just in case it's helpful:

            https://support.google.com/webmasters/answer/9689846#clear_cache_request (You may already be aware of this)

            While I don't know for sure, I would merit a guess that a previous title and meta description are displaying on these pages, and Google needs to know to refresh them. (Even if that guess is not correct, this may resolve the issue, actually.)

            Does this help at all?

            Best,
            Zack

            Verz 1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • spjain81

              Correct Hreflang & Canonical Tags for Multi-Regional Website English Language Only having URL Parameters

              Dear friends, We have a multi-regional website in English language only having the country selector on the top of each page and it adds countrycode parameters on each url. Website is built in Magento 1.8 and having 1 store with multiple store views. There is no default store set in Magento as I discussed with developer. Content is same for all the countries and only currency is changed. In navigation there are urls without url parameters but when we change store from any page it add parameters in the url for same page hence there are total 7 URLs. 6 URLs for each page (with country parameters) and 1 master url (without parameters) and making content duplicity. We have implemented hreflang tags on each page with url parameters but for canonical we have implemented master page url as per navigation without url parameters Example on this page. I think this is correct for master page but we should use URL parameters in canonical tags for each counry url too and there should be only 1 canonical tag on each country page url. Currently all the country urls are having master page canoncial tag as per the example. Please correct me if I am wrong and **in this case what has to be done for master page? **as google is indexing the pages without parameters too. We are also using GEOIP redirection for each store with country IP detection and for rest of the countries which are not listed on the website we are redirecting to USA store. Earlier it was 301 but we changed it to 302. Hreflang tags are showing errors in SEMRush due to redirection but in GWT it's OK for some pages it's showing no return tags only. Should I use **x-default tags for hreflang and country selector only on home page like this or should I remove the redirection? **However some of the website like this using redirection but header check tool doesn't show the redirection for this and for our website it shows 302 redirection. Sorry for the long post but looking for your support, please.

              International SEO | | spjain81
              0
            • Easigrass

              Using a top level domain name and directing it to a subfolder

              Hi, we have a large international network. Our main website sits on .com domain and is used by the UK market. We have an international site in a subdirectory .com/dk/ for Denmark for example. We have also purchased the domain name www.ourcompany.dk/. Should we be forwarding the domain name (www.ourcompany.dk/) to point to the subdirectory www.ourcomany.com.dk/ so in the browser it shows up as www.ourcompany.dk or should we be displaying it as www.ourcompany.com/dk/? Are there any pros and cons to this method? Which one is best and are there any benefits in SEO. Ideally we want the .com domain name to have the best domain authority so would this impact it in any way? Any tips would be great.

              International SEO | | Easigrass
              0
            • absoauto

              How can I change the currency Google lists my products with in the SERP?

              I.e. This product - http://www.absoluteautomation.ca/fgd400-sensaphone400-p/fgd400.htm - shows up as USD in the SERP. (In the US it just won't show a currency, if Canada it will show USD on the SERP). My pricing is all in CAD, how can I tell Google this? (It knows pricing is CAD in my Google Product Listings/Merchant Center). Thanks!

              International SEO | | absoauto
              0
            • forex-websites

              For a website in portuguese what would you use? pt.domain.com, br.domain.com or domain.com.br

              Hello We are a company with a website in several languages, one of them is portuguese. Our market is 2 times bigger in Brazil than in Portugal, but obviously Brazil has more potential in the future. In domain.com we have our main site in English. What would you use? pt.domain.com, br.domain.com or domain.com.br? In the first case, it means just portuguese, in the second Brazil but it is not geolocalized, and in the third, you are almost ignoring Portugal users... Duplicating content, doesn't seem to make sense... The content is basically international, so it is just the language that matters. Any help will be very much appreciated.

              International SEO | | forex-websites
              0
            • imoney

              Thai Characters in URL's

              Does anyone have experience with non-Latin characters in URL's? We've launched a website in Thailand and picked Thai characters for URL's. However, when you copy it, it turns into something like this: http://www.imoneythailand.com/บัตรเครดิต Can it impact our website's crawlability? Also, is keyword in URL a ranking factor for non-Latin languages? Thanks in advance for help!

              International SEO | | imoney
              0
            • Indiatravelz

              Geographic Target set up in Google webmaster tool

              Hi, When i launched my web site 3 months ago ( I'm am very new to SEO)  I have set up the geographical target section in Google webmaster tool  for US. Now, I'm thinking to change it to some other geo target to see if i can get more traffic. However, recently few of my prompted keywords got really well in Google US ranking. Here are my Questions: if i will change the geo settings in webmaster tool will effect the ranking i already managed to achieve in US? In the list of all the countries in Google webmaster tools what does is mean "unlisted"? Can i select more than one country to target and if I can how? Thanks!! Raviv

              International SEO | | Indiatravelz
              0
            • Corel

              Non US site pages indexed in US Google search

              Hi, We are having a global site wide issue with non US site pages being indexed by Google and served up in US search results.  Conversley, we have US en pages showing in the Japan Google search results. We currently us IP detect to direct users to the correct regional site but it isn't effective if the users are entering through an incorrect regional page.  At the top of each or our pages we have a drop down menu to allow users to manually select their preferred region.  Is it possible that Google Bot is crawling these links and indexing these other regional pages as US and not detecting it due to our URL structure? Below are examples of two of our URLs for reference - one from Canada, the other from the US /ca/en/prod4130078/2500058/catalog50008/ /us/en/prod4130078/2500058/catalog20038/ If that is, in fact, what is happening, would setting the links within the drop down to 'no follow' address the problem? Thank you. Angie

              International SEO | | Corel
              0
            • izaiasalmeida

              How to rank in Google for a specific country?

              Hi, I've a relative good ranking for a specific keyword in google.com (english queries (hl=en)), but searching for the same keyword in google.com.br (Brazilian Portuguese (hl=pt-BR)), my rank for that keyword is far worst. The question is: I need to do something specific to rank in google.com.br (hl=pt-BR)? I'm doing the regular link building. Creating some blogs, blogging for 10 days before droping my links, and creating link wheels the same way. The blogs I create to make links are written in Brazilian Portuguese, also, the blog that I'm trying to rank higher, is also written in Brazilian Portuguese. Sorry for the english, it's not my native language. Thanks

              International SEO | | izaiasalmeida
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.