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Understanding Redirects and Canonical Tags in SEO: A Complex Case

technical seo canonical redirects seo link building

Hi everyone, nothing serious here, i'm just playing around doing my experiments 🙂
but if any1 of you guys understand this chaos and what was the issue here, i'd appreciate if you try to explain it to me. I had a page "Linkaufbau" on my website at https://chriseo.de/linkaufbau. My .htaccess file contains only basic SEO stuff: # removed ".html" using htaccess RewriteCond %{THE_REQUEST} ^GET\ (.*)\.html\ HTTP RewriteRule (.*)\.html$ $1 [R=301,L] # internally added .html if necessary RewriteCond %{REQUEST_FILENAME}.html -f RewriteCond %{REQUEST_URI} !/$ RewriteRule (.*) $1\.html [L] # removed "index" from directory index pages RewriteRule (.*)/index$ $1/ [R=301,L] # removed trailing "/" if not a directory RewriteCond %{REQUEST_FILENAME} !-d RewriteCond %{REQUEST_URI} /$ RewriteRule (.*)/ $1 [R=301,L] # Here’s the first redirect: RedirectPermanent /index / My first three questions: Why do I need this rule? Why must this rule be at the top? Why isn't this handled by mod_rewrite? Now to the interesting part: I moved the Linkaufbau page to the SEO folder: https://chriseo.de/seo/linkaufbau and set up the redirect accordingly: RedirectPermanent /linkaufbau /seo/linkaufbau.html I deleted the old /linkaufbau page. I requested indexing for /seo/linkaufbau in the Google Search Console. Once the page was indexed, I set a canonical to the old URL: <link rel="canonical" href="https://chriseo.de/linkaufbau"> Then I resubmitted the sitemap and requested indexing for /seo/linkaufbau again, even though it was already indexed. Due to the canonical tag, the page quickly disappeared. I then requested indexing for /linkaufbau and /linkaufbau.html in GSC (the old, deleted page). After two days, both URLs were back in the serps:: https://chriseo.de/linkaufbau https://chriseo.de/linkaufbau.html this is the new page /seo/linkaufbau
b14ee095-5c03-40d5-b7fc-57d47cf66e3b-grafik.png This is the old page /linkaufbau
242d5bfd-af7c-4bed-9887-c12a29837d77-grafik.png Both URLs are now in the search results and all rankings are significantly better than before for keywords like: organic linkbuilding linkaufbau kosten linkaufbau service natürlicher linkaufbau hochwertiger linkaufbau organische backlinks linkaufbau strategie linkaufbau agentur Interestingly, both URLs (with and without .html) redirect to the new URL https://chriseo.de/seo/linkaufbau, which in turn has a canonical pointing to https://chriseo.de/linkaufbau (without .html). In the SERPs, when https://chriseo.de/linkaufbau is shown, my new, updated snippet is displayed. When /linkaufbau.html is shown, it displays the old, deleted page that had already disappeared from the index. I have now removed the canonical tag. I don't fully understand the process of what happened and why. If anyone has any ideas, I would be very grateful. Best regards,
Chris
Technical SEO | | chueneke

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DA and NoFollow

da link building

Hello! Are NoFollow backlinks given any consideration when calculating DA? Cheers!
Link Building | | Buzz-s

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Is it worth buying an entry on Wikipedia-type sites?

link building content marketing wikipedia

Recently I've come across a few websites offering (for a fee) to research, write and publish an entry on the likes of Wikipedia, Citizendium or Wikitia - I thought this might be helpful when it comes to marketing and link building for a brand or individual. Purchasing guest blog posts is a standard way to obtain a high domain authority in-context backlink, but I wondered if purchasing an entry on one of these human edited encyclopedias would be as effective, better or not worth the money? It costs quite a bit more than guest posting and blog outreach, but on the other hand they are authoritative websites that also include backlinks. Any thoughts would be most welcome.
SEO Tactics | | JCN-SBWD

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How To Encourage Google To Discover Links?

link building backlinks

I got a valuable backlink from a high authority website (MSN), but the link is placed in the middle of a slideshow with 20 pictures, and the only way to reach it is by clicking through the slideshow. After 6 months, this link still hasn't been noticed by Moz or Semrush, and I assume Google hasn't seen it either, because it's in the middle of a slideshow. Is there any way to encourage Google to find this link? Or am I all out of luck?
Link Building | | David5675

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Links I am not Building?

Hi All, I check webmaster multiple times on a daily basis, and I noticed some links that I have not worked on and look a bit spammy, is it possible for people to purposely pont bad links in my direction? If that is the case is there a way for me to remove them myself? Also the number of total backlinks are very different in Webmaster and my Open Site Explorer, is this normal? Thanks again !
Link Building | | TP_Marketing

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When is link building an SEO priority? (vs. something else)

I'm considering hiring an SEO vendor for link building, and assessing whether or not my website really needs link building, vs. another SEO priority (for instance, I KNOW there's an opportunity for local SEO). What factors should I look at to determine if link building is a high priority? Should I just compare the number links my site has with competitors, using a tool like Open Site Explorer?
Link Building | | HZseo

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Link building from keyword domains

Hi all, I am currently working on link building to our site http://www.betxpert.com which has a number of keywords I am targeting. I have become aware that domains with the keywords are available. We (in Danish) target the phrase "ekpert tips" and the domain www.eksperttips.dk is available. Would it be a good thing for us, to register this domain and do one of the following things: a) DNS forward traffic to our main site b) Build a small blog with minor content and linking to the main site with text links with the tekst "ekspert tips"? c) Simply do nothing, save the money and spend it otherwise... Hope someone can give me a sound advice. Best regards, Rasmus
Link Building | | rasmusbang

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Link building techniques

Hi there guys, 2011 will not doubt bring new changes to how Google look at links, I heard that there have been complaints because a lot of poor websites rank really high because of the vast amount of links they have acquired! Can any one please provide me some pointers for sucesful white hat link building tips? I would be very grateful!! Thanks guys G
Link Building | | GAZ09

0