Date stamp in serp

[oeroek]

I have a website with sauna reviews. These are mostly pages that exist for years and regularly change because comments/reviews are added by visitors and/or because I change information on the page.

When searching in Google for competitive keywords I noticed that the snippet of my direct competitor included a date stamp in the format (9 hous ago).

How can I include a time stamp in the snippet, and more important how can I make sure that the timestamp is very recent.

Is it sufficient to add a date on the page every time the page is updated or is ther emore to it?

[oeroek]

@JCP Vlemmix,

Thx for your reply. I does however not entirely anwer my question.

To my information Google may include the date in the snippet on the SERP. The date used can be the crawldate or a date mentioned on the webpage. I am not exactly sure how to influence the date shown in the snippet.

I have pages that were created long time ago and are update regularly, by me and user comments. I would like this page to carry a recent date that is shown in the snippet on the SERP.

For know I am going to run a test on a few pages in which I show the date on the webpage in a USA date format. If Google picks up this date i conitnue testing with updating this date on the webpage everytime the webpage is updated. How do you manage the date in the snippet?

[nvs.nim]

I think you can achieve this using a custom URL structure that Google will pick up to add the posts to their newsfeed. I used this structure for ptzeporselein.be : yoursite.com/blog/year/month/day/postname

It seems that it gets indexed much quicker than other websites I worked on. They are all in wordpress, all using Yoast's SEO plugin, but the ptzeporselein website performs better. Last article posted on the blog was indexed within a few minutes...