Date stamp in serp
-
I have a website with sauna reviews. These are mostly pages that exist for years and regularly change because comments/reviews are added by visitors and/or because I change information on the page.
When searching in Google for competitive keywords I noticed that the snippet of my direct competitor included a date stamp in the format (9 hous ago).
How can I include a time stamp in the snippet, and more important how can I make sure that the timestamp is very recent.
Is it sufficient to add a date on the page every time the page is updated or is ther emore to it?
-
@JCP Vlemmix,
Thx for your reply. I does however not entirely anwer my question.
To my information Google may include the date in the snippet on the SERP. The date used can be the crawldate or a date mentioned on the webpage. I am not exactly sure how to influence the date shown in the snippet.
I have pages that were created long time ago and are update regularly, by me and user comments. I would like this page to carry a recent date that is shown in the snippet on the SERP.
For know I am going to run a test on a few pages in which I show the date on the webpage in a USA date format. If Google picks up this date i conitnue testing with updating this date on the webpage everytime the webpage is updated. How do you manage the date in the snippet?
-
I think you can achieve this using a custom URL structure that Google will pick up to add the posts to their newsfeed. I used this structure for ptzeporselein.be : yoursite.com/blog/year/month/day/postname
It seems that it gets indexed much quicker than other websites I worked on. They are all in wordpress, all using Yoast's SEO plugin, but the ptzeporselein website performs better. Last article posted on the blog was indexed within a few minutes...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is my domain holding me back in the SERPS?
Even after a good year or so, my site intensivedrivingschoolmiltonkeynes.co.uk does not rank in the top 10 (google.co.uk) for "Intensive Driving School Milton Keynes", and is nowhere for "Driving School Milton Keynes". Do you think the domain name is being penalised, or do you think there are other factors that contribute to the poor performance.
On-Page Optimization | | Buffalo-Mobile1 -
Publication Date, Modification Date - (Proper) Usage and Effect
Hi, First of all: I think apart from QDF results, effects of this are rather small and trumped by such things as the actual content and value a page offered. Nevertheless I got to wondering how the publication date and modification date are used ... effectively and correctly. Fact: Google displays the publication date on SERPS (if it is given via schema or through the CMS or in any other form). This also applies if you have a date of last modification, for example via schema.org/dateModified - regardless of the extent of changes.
On-Page Optimization | | netzkern_AG
Google only considers the publication date. Google also uses it as an indicator for "freshness". There are quite a few articles on that out there, ex: http://www.kevinmuldoon.com/change-date-article-boost-seo/ and http://www.viperchill.com/new-seo/ Q1: In my opinion, faking the publication date is at the very least a darkish grey area which nonetheless seems to still work. Would you agree? Q2: Would you see it as legitimate to (at some point after thoroughly reworking one page) update the publication date to the date of republication? Case in point: I have a page with book reviews. These reviews do not really go stale - much like recipes; tastes may change a bit, but essentially it stays the same. I find it somewhat irking to see a 10 year old date there - even if I maybe have restructured and rewritten, maybe even completely redone a review... But apart from the question of whether to ever "update" your publication date. I started pondering when it was proper to change the modification date (especially as it seems to have little effect apart from serving as date for last changes in headers, caches etc.)? For example, content changes when Manually changing text a visitor leaves a comment a visitor gives a book/article/page a rating a visitor gives a book a rating and this rating is part of another entity's aggregate rating Q: Which of these events would warrant an update of the last modification? ratings and aggregate ratings typically only change single numbers (vote count and sums/averages); yet there is [legitimate] change and it is utilised in SERPS (review stars). I am still hesitant. My answers would be: Changing the publication date might be valid in case of a MAJOR overhaul with new or lots of extra content - when, for example you could publish the same article again in another issue of the same print magazine the article has been published in before; and all of those changes warrant an update of the last modification, at least as it is currently used, i.e. only to show when change has happened with any real influence. Personally I'd wish for lastModified carrying more weight compared to pubDate AND especially for more google-side checks if actual change has happened. (To be ignored in case of small things like legitimately switching a sentence or correcting a typo; to be penalised if changed when nothing really changes; to honour when real change happens) Looking forward on your opinions for dating content - and of course on your hints what I am forgetting. 🙂 Nico0 -
Strange SERP's descriptions
Hey, when I googled one of our products i came up with this strange result, see attachment. I searched for: kurs praktische psychologie on google germany. These words also come up in the meta description of this page:** Praktische Psychologie** Fernkurs mit professioneller Betreuung. Testen Sie den praxisorientierten Kurs über die Grundlagen der Psychologie 4 Wochen kostenlos. and in the body: _Sie glauben der Mensch lässt sich trotz all seiner Facetten durchschauen, wenn man sich nur Mühe gibt ihn zu verstehen? Da liegen Sie vollkommen richtig! Der Kurs "Praktische Psychologie" vermittelt Ihnen hierfür alle Kenntnisse und Fähigkeiten, sodass Sie schon bald das Mysterium Mensch ergründen. _ Why is Google still showing this description which i obviously don't want to be shown, and why does it state _spring naar (jump to) Kursgeburh _and how can i avoid this? yd1DStW
On-Page Optimization | | NHA_DistanceLearning0 -
How the hell do you get microformat to show up on google serp?
Preface: I implemented Microformat aggregate review (http://data-vocabulary.org/Review-aggregate) for our e-commerce website and included only on the homepage. The vote and count are actually coming from real reviews we are getting from our customers, and in the homepage some reviews are shown prominently and a link points to the full list of all the reviews. Microformat markup is correct, validated in GWT. Have been online for a while (probably a couple of years). Our website: http://www.gomme-auto.it The star rating never showed up. When checking competitors I could see their microformats where not showing up either. But now things changed, if I check one competitor (the market leader www.gommadiretto.it) searching for it with their brand name “gommadiretto” no star rating is showing, but if I search for tires of a specific manufactured like “pneumatici barum” I can see their result in serp is showing the star rating for that specific internal page (the brand page) where they simply put the website overall aggregate review microformat mark up, they actually put it on every page. And that make me scratch my head and start asking myself some questions: is google showing their microformats because they manually awarded them somehow? no other competitor seems to have got the star rating in serp is google showing their microformats because they have so much more reviews than I have? I have around 1700, they have around 11000. is google showing their microformats because their reviews are certified by TrustPilot? is google showing their microformats because they put it in the product page? well of course since I am not putting it there (in the brand page) it's a factor, but isn't it recommended to put the website aggregate reviews microformat only on one page? and shouldn't we show the brand reviews on the brand page? isn't it best practice/recommended to put the website aggregate review microformat only on one page? is google showing their microformats because of some other reasons I can't see? What the hell is google criteria for showing the star rating? Does anyone know?
On-Page Optimization | | max.favilli0 -
Page Title & Meta Description Getting Cut Off In The SERPs
Hi Guys, I am trying to figure out why my page titles and meta d tags are getting cut off in Goofle SERPS. My page titles are 70 characters or under (including spaces) and my meta Dd's are 155 characters or under (including spaces) so I cannot work out why They are getting cut off. Is there something I have missed?! Thanks, Meaghan
On-Page Optimization | | StoryScout0 -
Impact in SERPs of SEO onpage efforts
Hi there! Once you have made the first SEO onpage efforts....When am I supossed to have the imact in the SERPs? Is there an average "timeframe" for that? I know that is important the linkbulding stratety (among other factors). Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
Does a phone number in the title tag hurt your rankings in SERP?
Hi Mozzers, One of my client is a carpet cleaner and I was wondering if adding a phone number into the title tags would hurt our rankings . I am asking because the client has mentioned it and that we do have some space to add a phone number into the tag. Thanks
On-Page Optimization | | Ideas-Money-Art0 -
Appropriate SEO strategies for a website's own SERPs?
Hello all, What are good on-page SEO practices for the search result pages on our own sites? For instance, what page titles do you use? Do you include page numbers? Meta-descriptions? Headers? Keyword utilization? This is a consideration for us as we link to some popular search results on our sites. Thanks!
On-Page Optimization | | DanSerpico0