How many strong tags is too many
-
Hi everyone, just a quick question, what are your views on the use of strong tags in content? how many is too many?
What is you have strong tags around every keywords for a sentance etc?
-
Well yeah that wouldn't be too many at all, but then going back to what Marcus and EGOL said you're much better off using bold tags for readability reasons than simply using it on keywords really. It has little to no impact in terms of rankings (probably a tiny bit) but can have a much greater impact on keeping your visitors moving forward and converting if used to break the content up into more digestible chunks with a good scent of what's important to them and where their eyes should go next.
I'd probably use bold a few more times in a 500 word piece but use it as what it is, an emphasis tag Not emphasising keywords for Google but whatever it is in the content that will encourage the user to feel they're in the right place... if that happens to combine with some keywords or keyword phrases then great, but don't see it as a game-changer for rankings
-
Its keywords that are bold, so i guess perhaps 1 or 2 for around 500 words would be about right?
-
I suppose if you were going to look at it as "how many is too many" though it would be a percentage density instead of an actual number because it would depend on the size of the piece.
If you had a 1,000 word page then 50 words in bold might look okay but if it were a 100 word page then 50 words in bold would be ridiculous.
-
Exactly (the everything is important bit, not agreeing with me).
-
I agree with Marcus... When you make everything important then nothing is important.
-
If you have to ask that question, I would say you are using too many.
The on page tool looks for one instance of a keyword in either a strong, bold or em tag so if you are doing this for SEO, the prevailing common sense would be that any more than that one is too many.
If the highlighting provides some kind of benefit for your users then you can do more but if you are looking at bolding lots of text for SEO - then forget it.
The best answer is to just use common sense and create something that is readable with the important keyword highlighted if you can do so in a natural way.
Hope it helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic Canonical Tag for Search Results Filtering Page
Hi everyone, I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results). The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past. We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed. I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages. This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns. • Is using a dynamic canonical tag in this way considered spammy / manipulative? • Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about? I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com. https://www.booking.com/searchresults.it.html?label=gen173nr-1FCAEoggI46AdIM1gEaFCIAQGYARS4ARfIAQzYAQHoAQH4AQuIAgGoAgO4ArajrpcGwAIB0gIkYmUxYjNlZWMtYWQzMi00NWJmLTk5NTItNzY1MzljZTVhOTk02AIG4AIB&sid=d4030ebf4f04bb7ddcb2b04d1bade521&dest_id=-2601889&dest_type=city& Canonical points to https://www.booking.com/city/gb/london.it.html In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for) Would be great to get any feedback on this before I rule it out. Thanks!
Technical SEO | | GAnalytics1 -
International SEO - Hreflang tags and URL Structure
Hello, I wonder if any SEO internationalisation experts can help. We are a UK centric business with a .com domain which all our traffic currently goes to. We have been growing in the US and are therefore looking to internationalise our website by building out some US pages using the subfolder .com/us. Since the keywords we wish to target in the US are different to the keywords we are targeting elsewhere, when implementing hreflang tags is it possible to use a different URL for the US page? So let’s say we are targeting ‘estate car’ generally but want to target ’station wagon’ as the keyword for the equivalent US page, can the URLs be different? Example: General page: www.example.com/estate-car US: www.example.com/us/station-wagon Hreflang tags: Would that be the correct implementation? Any help or guidance would be much appreciated!
Technical SEO | | SEOCT0 -
Google ignoring the Title Tag?
Anybody seen this too? We have a webpage with tiny different title tag and H1. If you search for let's say "Renovatie", you get to see the title tag "De kostprijs van je renovatie". However, when you search with the search term "Wat kost een renovatie", we see the H1 title in the SERP, which is "Wat kost een renovatie". So that's normal when you search a term that's exact the same as the H1 tag, Google ignores the title tag? N.
Technical SEO | | nans0 -
Duplicate Tag Content Mystery
Hello Moz Communtiy! i am also having error of Duplicate Tag Content Mystery like: http://www.earnmoneywithgoogleadsense.com/tag/blog-post/ http://www.earnmoneywithgoogleadsense.com/tag/effective-blog-post/ Pages are same. I have 100+ Error on website so how can i remove this error? DO you have any tutorial based on this? Can i change canonical url at once or i need to set it one by one? If you have any video basis on it, i will recommend.
Technical SEO | | navneetkumar7860 -
Canonical URL Tag: Confusing Use Case
We have a webpage that changes content each evening at mid-night -- let's call this page URL /foo. This allows a user to bookmark URL /foo and obtain new content each day. In our case, the content on URL /foo for a given day is the same content that exists on another URL on our website. Let's say the content for November 5th is URL /nov05, November 6th is /nov06 and so on. This means on November 5th, there are two pages on the website that have almost identical content -- namely /foo and /nov05. This is likely a duplication of content violation in the view of some search engines. Is the Canonical URL Tag designed to be used in this situation? The page /nov05 is the permanent page containing the content for the day on the website. This means page /nov05 should have a Canonical Tag that points to itself and /foo should have a Canonical Tag that points to /nov05. Correct? Now here is my problem. The page at URL /foo is the fourth highest page authority on our 2,000+ page website. URL /foo is a key part of the marketing strategy for the website. It has the second largest number of External Links second only to our home page. I must tell you that I'm concerned about using a Cononical URL Tag that points away from the URL /foo to a permanent page on the website like /nov05. I can think of a lot of things negative things that could happen to the rankings of the page by making a change like this and I am not sure what we would gain. Right now /foo has a Canonical URL Tag that points to itself. Does anyone believe we should change this? If so, to what and why? Thanks for helping me think this through! Greg
Technical SEO | | GregSims0 -
Canonical tags pointing at old URLs that have been 301'd
I have a site which has various white label sites with the same content on each. I have canonical tags on the white label sites pointing to the main site. I have changed some URLs on the main site and 301'd the previous URL to the new ones. Is it ok to have the canonicals pointing to the old URLs that now have a 301 redirect on them.
Technical SEO | | BeattieGroup0 -
Two different canonical tags on one page
Due to an error, some of my pages now have two canonical tags on them. One is correct and the other goes to a nonsense URL (404 page). I know I should ideally remove the incorrect ones, but it's a big manual job. Are they doing any harm? Can I just leave them there and let Google figure it out? The correct ones are higher up in the code. Will this make a difference? Any help appreciated.
Technical SEO | | ShearingsGroup0 -
Should I Block Tag, Category, Author Pages
Just finished reviewing the first crawl of my first SEOmoz campaign for a site that I am working on. The site I"m working on uses Wordpress as a CMS, and most if not all of the warnings and notices have to do with author, category, and tag pages. Should I block these from being indexed? Why or why not?
Technical SEO | | Falconberg0