Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How long does a new domain need to get a specific level of trust?
-
We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts.
My question is: How long is the period for google to trust a completely new URL?
We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc.
Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
-
I would not give the experts a blog on the wordpress sub domain be sure that when they blog it is on a sub folder for your website so when links are built they benefit your site directly and not wordpress.
-
I would suggest you take a look at this page on MozTrust. As the name indicates, MozTrust is an tool which measures trust factors for a website.
MozTrust and PR are similar metrics. They are both attempts to determine a site's importance and credibility. The largest factor is your site's ability to earn credible external links from other credible sites.
Example 1- you create a natural viagra-like sex supplement using common ingredients from other similar pills. You set up an e-commerce site and sell your product. It will likely take you a long time (i.e. years) to build up trust unless you pour an enormous amount of resources (i.e. money) into the site.
Example 2 - you create a natural viagra-like sex supplement based on credible research from UC Berkeley or another credible institution. You perform authentic studies by doctors and the results are published in the New England Journal of Medicine and other credible medical journals. The doctors and researchers involved in the study all post numerous articles on your site, and respond to questions.
As a result of the above activities, the New York Times, CNN and other credible news sources cover the story and link to your site. Additionally the doctors involved with the study are asked to be interviewed on Oprah and other television shows. All the media hype turns into hundreds of links from highly credibly sites and a lot of social media buzz.
The second example can help a brand new site very quickly earn a lot of trust. Then the product begins selling, authentic testimonials are received, further research is performed, more doctors and patients begin working with the product, leading to even more credibility and trust.
-
Thanks for you quick answer Ryan,
what I mean with trust is that at a certain point google starts to trust a website based on the content it has. Google pays more attention to that website and links count more from it. It gets a kind of jump in importance.
At least, that is what I have noticed. Do you know if there are key factors that trigger this or if there is a certain time period which google needs?
-
How long is the period for google to trust a completely new URL?
Trust is earned over time with links. Some sites will gain it very quickly, while others will never achieve high levels of trust.
The first question is, how exactly do you define "trust"? You could use PR to measure trust, but everything is relative. If you only consider a PR 10 site as trustworthy, it is 99.99% likely that your site will never be trustworthy. As of Aug 4th, 2011 there are only 14 PR 10 websites (pages) worldwide, yet there are tens of millions of websites.
Even if you establish a certain level as trustworthy, such as PR 7, the next issue is measuring PR. Google only releases PR toolbar updates 3-4 times each year, but the figures are updated daily internally.
If you decided PR 7 was your goal (as an example) then it is possible to achieve a PR 7 site quickly if you could pump enough resources (i.e. money) into the site. If you created a well-designed, quality site which offered a product, service or information that was credible enough to cause enough interest, then it can certainly be done.
do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
I would prefer 1 quality link in content from a trusted blog or other quality source then 100 "backlinks from anywhere".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When creating a sub-domain, does that sub-domain automatically start with the DA of the main domain?
We have a website with a high DA and we are considering sub-folder or sub-domain. One of the great benefits of a sub-folder is that we know we get to keep the high DA, is this also the case for sub-domains? Also if you could provide any sources of information that specify this, I can't see to find anything!
Intermediate & Advanced SEO | | Saba.Elahi.M.0 -
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Sub Domain Usage
I see that the gap uses gap.com, oldnavy.gap.com and bananarepublic.gap.com. Wouldn't a better approach for SEO to have oldnavy.com, bananarepublic.com and gap.com all separate? Is there any benefit to using the approach of store1.parentcompany.com, store2.parentcompany.com etc? What are the pros and cons to each?
Intermediate & Advanced SEO | | kcb81780 -
How to avoid Google penalties being inherited when moving on with a new domain?
Looking for SEOs who have experience with resetting projects by migrating on to a new domain to shed either a manual or algorithmic penalty. My questions are: For algorithmic penalties, what is the best migration strategy to avoid inheriting any kind of baggage? 301, 302, establish no connection between the two sites? For manual penalties, what is the best migration strategy to avoid inheriting any kind of baggage? 301, 302, establish no connection between the two sites? Any other input on these kind of reset projects is appreciated.
Intermediate & Advanced SEO | | spanish_socapro0 -
Unique domains vs. single domain for UGC sites?
Working on a client project - a UGC community that has a DTC model as well as a white label model. Is it categorically better to have them all under the same domain? Trying to figure which is better: XXX,XXX pages on one site vs. A smaller XXX,XXX pages on one site and XX,XXX pages on 10-20 other sites all pointing to the primary site. The thinking on the second was that those domains would likely achieve high DA as well as the primary, and would passing their value to the primary. Thoughts? Any other considerations we should be thinking about?
Intermediate & Advanced SEO | | intentionally0 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
How do I list the subdomains of a domain?
Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan
Intermediate & Advanced SEO | | djlaidler0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0
