How long does a new domain need to get a specific level of trust?
-
We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts.
My question is: How long is the period for google to trust a completely new URL?
We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc.
Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
-
I would not give the experts a blog on the wordpress sub domain be sure that when they blog it is on a sub folder for your website so when links are built they benefit your site directly and not wordpress.
-
I would suggest you take a look at this page on MozTrust. As the name indicates, MozTrust is an tool which measures trust factors for a website.
MozTrust and PR are similar metrics. They are both attempts to determine a site's importance and credibility. The largest factor is your site's ability to earn credible external links from other credible sites.
Example 1- you create a natural viagra-like sex supplement using common ingredients from other similar pills. You set up an e-commerce site and sell your product. It will likely take you a long time (i.e. years) to build up trust unless you pour an enormous amount of resources (i.e. money) into the site.
Example 2 - you create a natural viagra-like sex supplement based on credible research from UC Berkeley or another credible institution. You perform authentic studies by doctors and the results are published in the New England Journal of Medicine and other credible medical journals. The doctors and researchers involved in the study all post numerous articles on your site, and respond to questions.
As a result of the above activities, the New York Times, CNN and other credible news sources cover the story and link to your site. Additionally the doctors involved with the study are asked to be interviewed on Oprah and other television shows. All the media hype turns into hundreds of links from highly credibly sites and a lot of social media buzz.
The second example can help a brand new site very quickly earn a lot of trust. Then the product begins selling, authentic testimonials are received, further research is performed, more doctors and patients begin working with the product, leading to even more credibility and trust.
-
Thanks for you quick answer Ryan,
what I mean with trust is that at a certain point google starts to trust a website based on the content it has. Google pays more attention to that website and links count more from it. It gets a kind of jump in importance.
At least, that is what I have noticed. Do you know if there are key factors that trigger this or if there is a certain time period which google needs?
-
How long is the period for google to trust a completely new URL?
Trust is earned over time with links. Some sites will gain it very quickly, while others will never achieve high levels of trust.
The first question is, how exactly do you define "trust"? You could use PR to measure trust, but everything is relative. If you only consider a PR 10 site as trustworthy, it is 99.99% likely that your site will never be trustworthy. As of Aug 4th, 2011 there are only 14 PR 10 websites (pages) worldwide, yet there are tens of millions of websites.
Even if you establish a certain level as trustworthy, such as PR 7, the next issue is measuring PR. Google only releases PR toolbar updates 3-4 times each year, but the figures are updated daily internally.
If you decided PR 7 was your goal (as an example) then it is possible to achieve a PR 7 site quickly if you could pump enough resources (i.e. money) into the site. If you created a well-designed, quality site which offered a product, service or information that was credible enough to cause enough interest, then it can certainly be done.
do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
I would prefer 1 quality link in content from a trusted blog or other quality source then 100 "backlinks from anywhere".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Quake says that 75 characters are optimal for the URL and Moz says it is too long. Who shall we trust?
SEO Quake says that 75 characters are optimal for the URL and Moz says it is too long.
Intermediate & Advanced SEO | | Madlena
Also Moz says that 92 meta description is too long buy SEO Quake says 92 characters — average. Most optimal 10 - 70 characters.
What is the truth?0 -
Moving to new platform
I am moving a site with great SEO and tons of pages to a new platform. Page names will all be different because they will not have the .html ending and names will change. It is on a system that does not support .htaccess. So, I don't have a way to do 301 redirects. How can I keep my competitive status? Thank you!!
Intermediate & Advanced SEO | | bhsiao0 -
Subdomain vs totally new domain
Problem: Our organization publish maps for public viewing using google maps. We are currently getting limited value from these links. We need to separate our public and private maps for infrastructure purposes, and are weighing up the strengths and weaknesses of separating by domain or sub domain with regards SEO and infrastructure. Current situation: maps.mycompany.com currently has a page authority of 30 and mycompany.com has a domain authority of 39. We are currently only getting links from 8 maps which are shared via social media whereas most people embed our maps on their website using an iframe which I believe doesn't do us any favour with SEO. We currently have approx 3K public maps. Question: What SEO impact can you see if we move our public maps from the subdomain maps.mycompany.com to mycompanypublicmaps.com? Thanks in advance for your help and happy to give more info if you need it!
Intermediate & Advanced SEO | | eSpatial0 -
Need to know if this could be dangerous
We have recently launched an store, and we had created 301 redirects from the old product pages to the new ones. But we found that the new website performance was a quite slow, and that it would improve a lot if you add a number at the end of the product page url. But that implies to change the 301 redirect and to add a new one for the pages that has already been updated by the search engine. I mean. www.store.com/oscommerce/catalog/productpage.html has been now 301 redirected to www.store.com/sectionname/productpage this was 48 hours ago. But now, (I know it, we should check this before...) we need to change the url to www.store.com/sectionname/productpage/5487 this way the performance improves a lot. But we are afraid of doing two 301 in just 48 hours. any advice?
Intermediate & Advanced SEO | | teconsite
Shoud we find another way of solving the performance issue? Thanks0 -
Subdomain and root domain
Hey Everyone, our page has multiple domains and I'm wondering how it affects search rankings today. I saw some stuff from almost a year ago, but I'm not sure if something has changed. We currently have our root domain "www.xyz.com" and started moving some pages over to a different sub-domain "web.xyz.com" because of usability and ease of adjusting content. How much will this affect our seo? Thanks!
Intermediate & Advanced SEO | | josh1230 -
Renaming your domain from an existing live domain and SEO implications - Please Help *shudder*
Please see the details below. Site A: http://south-african-holiday.mobi is an existing site that is our best site. It is Joomla 3.1 and runs all our ecommerce. Site B: http//www.southerncircle.com/ is our original and has the best DA but is out of date and pretty clunky. joomla 1.5 and all bookings (tour site) are redirected to Site A for processing. Instead of redesigning the Site A I'd like to change the domain name of http://south-african-holiday.mobi -> http://southerncircle.com So far my reading and research (Thanks MOZ for awesome forum!) has provided me with: 1. Do the SEO groundwork. i.e. remove dead links from both sites. Delete useless content and generally tidy up both sites. 2. Map all pages from site a: http://southerncircle.com -> http://south-africa-holiday/ so that the existing pages that have good ranking will have a home on the new site. 3. When ready do a small sample 301 redirect from: http://southerncircle.com to http://south-africa-holiday.mobi. 4. arghhhh now I'm stuck ..... If I redirect to this site then I lose my http://southerncircle.com domain which is what I want to keep....I just want the .mobi site to move to the southerncircle.com site.... I don't consider myself totally thick but this is really confuseing the *$%# out of me PLEASE could you give me some insight here. I'm sure it has been done before without completely losing the sites seo ranking and sending my site into SEO oblivion. If there are any JOOMLA gurus that have done this I'd love to hear from you as well. Many thanks in advance.
Intermediate & Advanced SEO | | SoutherlySwell0 -
Domain Forwarding
I have a client who previously registered 20 unique domain names that tied to their company name and services. They use all of these domains to forward to their main website to try and capture additional traffic. Would you suggest that we remove all of the domains by 301 redirecting them all the the main website? I am trying to find a good article that shows the implications on SEO by using many domains that forward to a main website. Any suggestions would be greatly appreciated.
Intermediate & Advanced SEO | | Prager0 -
301 redirect from one domain to other domain, How To?
Hi, I need to redirect 150 products pages from http://www.filtrationmontreal.com/ to http://www.furnacefilterscanada.com/ How can I do this? Is there a tool or anything I can do to do 301 from one domain to another one? Can I use Google Webmaster Tool? Thank you, BigBlaze
Intermediate & Advanced SEO | | BigBlaze2050