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Here's a specific question about title tags for ecommerce website... We've got lists of products (category list pages) that stretch for many pages... is there any benefit to added a something to make the title tag unique. For example: Page 1: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example</span><span class="html-tag" data-mce-mark="1"></title> Page 2: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example - Page 2</span><span class="html-tag" data-mce-mark="1"></title> Page 3: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example - Page 3</span><span class="html-tag" data-mce-mark="1"></title> FWIW, we've got the pagination and canonicalization nailed down tight. Moz crawl actual brought a dupe content issue based on title tags.

Our Magento based affiliate extension is not working, due to a conflict with the Varnish caching system. Varnish has a known bug which does not allow multiple cookies to be set. Our workaround involves redirecting any request with the affiliate tracking parameter to the HTTPS version of the site. Varnish does not run on HTTPs and therefore our affiliate cookie will be set. Note: the main content of our site runs on HTTP. My SEO concern is how to handle this for the search engines. We have a few things to consider: Redirect: Should we use a 301 or 302? Canonical: It seems to make sense to include a canonical on the HTTP version of the site without the affiliate tracking parameter - right? Robots Meta Tags: "noindex, follow" or "index, follow" Am I missing something? Thanks for your time and consideration!

Hello... We recently re-launched website with a new CMS (Magento). We kept the same domain name, however most of the structure changed. We were diligent about inputting the 301 redirects.  The domain is over 15 years old and has tons of link equity and history. Today marks 27 days since launch...And Google Webmaster Tools showed me a recently detected (dated two days ago) URL from the old structure. Our natural search traffic has take a slow dive since launch...Any thoughts? Some background info: The old site did not have a sitemap.xml.  The relaunched site does. Thanks!

Hello... I have an ecomm clients who's competing against Amazon in the SERPs.  Amazon does a great job of leveraging micro-data. Here's the rub... Amazon is ranking for product level pages and my client is ranking for category level pages. How can my client leverage micro-data to 'compete'?

I'm looking for some nuts and bolts ideas about how to best layout the HTML code for a webpage. Can you point to some case studies? Perhaps you've done some testing yourself? This could be folded into the Tom Critchlow's question about what should be included in a updated developers SEO cheat sheet.