The problem is these old pages don't have any analytics on them.
By doing a 404 we would lose the value of the links going to them. These are very high value links in many cases. We can identify the ones with high value links though.
Posts made by 3gcouk
-
RE: Preserving link equity from old pagesposted in Intermediate & Advanced SEO
-
Preserving link equity from old pagesposted in Intermediate & Advanced SEO
Hi Moz Community,
We have a lot of old pages built with Dreamweaver a long time ago (2003-2010) which sit outside our current content management system.
As you'd expect they are causing a lot of trouble with SEO (Non-responsive, duplicate titles and various other issues). However, some of these older pages have very good backlinks.
We were wondering what is the best way to get rid of the old pages without losing link equity? In an ideal world we would want to bring over all these old pages to our CMS, but this isn't possible due to the amount of pages (~20,000 pages) and cost involved.
One option is obviously to bulk 301 redirect all these old pages to our homepage, but from what we understand that may not lead to the link equity being passed down optimally by Google (or none being passed at all). Another option we can think of would be to bring over the old articles with the highest value links onto the current CMS and 301 redirect the rest to the homepage.
Any advice/thoughts will be greatly appreciated. Thumbs up!
Thanks,