Welcome to the Q&A Forum

Thanks for your feedback Zen Man,

Creating quality content was a prerequisite when redeveloping the website and I would like to add infographics but find this creates problems on a Wordpress website.

Interviewing key employees is a good idea. I planned to have our technical team/partners write content for our blog (I'm a marketer not a tekky guy) to appeal to our audience, so I'll certainly take your advice to include employee interviews.

Appreciate your advice.

Thanks

Jason

Hi Mat,

That's some really useful advice, thank you.

We are currently preparing to launch our new website and within that our new blog and your suggestions will make for some juicy and interesting content - leading to back links I hope!

It seems as if our blog may be the key to organic link building.

Many thanks for your input

Jason

Hi Mozzers,

I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website.

My question is that is it essential to have back links back to our website to achieve high search engine rankings?

I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value?

Any help and feedback would be greatly appreciated.

Jason

You've answered a question I've been searching for today so thanks Bryan.

Whilst I fully understand why Google does not allow Moz to access those figures, I cannot see the value in understanding solely Bing stats - I'll end up optimising our website for Bing and it's Google we need stats for. Is the Google Keyword Planner the same as Moz's keyword difficulty tool? What's the difference and benefits?

Thanks

Jason