Mark is a founder director of Sixth Level Marketing Ltd and has worked in the computer industry for over 35 years and been involved with the Internet since its inception.
Mark has worked in multiple corporate organisations moving from the technical IT role to a customer facing role bridging the gap between techno speak and user requirements before finally working for Computer Associates as a programme manager managing online projects in the knowledge management area costing multi millions of dollars before setting up in business in 2004.
Mark believes that all strategic marketing begins by understanding where you are now and where you want to be. Once you understand this you can focus on knowing your customers (level 1 Profiling) ,reaching your customers (Level 2 Awareness & Level 3 Consideration) and growing your customers (Level 4 Conversion, Level 5 Loyalty and Level 6 Advocacy). Working closely with our clients we develop strategic online marketing channels and opportunities in order to deliver quality business leads.