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i wasn't sure about having free shipping in the title. does google see that an penalize you are all .. it's like an add in the title..

But we do offer free shipping. for everyone in the USA.

We do put FREE SHIPPING in our adwords title, but not our organic titles. But people here say to trust you, so in goes FREE SHIPPING.

Thanks for the responses.. we are undergoing a complete responsive site overhaul..with all the goals mentioned above. Speed, etc..

but don't expect that to be ready for nearly 8 months or so. However our first step is creating a responsive home page. .which is going to include mostly highly ranked,best selling, and featured product listings.. (right now we have a few feature products, and a bit of the last 2 blog posts, but no product listings on the home page).

I think that's going to help quite a bit.

Thank you for reminding me that improving the site itself can help just as much... I'll just have to be patient.

AFter all we are between #4 and #2 in a keyword the moz grades as 58% difficulty. We aren't doing THAT bad! People who do find us LOVE us and continue to remain customers.

Follow up.. why do google ranking bounce around so much.. i'm always in the top 4.. I was #4 this morning.. just checked and now i'm #2.. and my main competition is #3.. (i check with moz).. why can't google agree with itself for a few hours who should rank where?

So i'm sure this is a very generic question.. of course everyone wants to be #1.

We are an ecommerce web site. We have all sorts of products, user ratings, and are loved by our customers. We sell over 3 million a year.

So let me give you some data.. First of all one of the sites that keeps taking the #2 or #3 spot is amazons category for what we sell.. (i'm not sure if I should say who we are here.. as I don't want the #1 spot to realize we are trying to take them over!) Amazon of course has a domain authority of 100. But they never take the #1 spot.

The other site that takes the #2 and #3 spot is not even selling anything. Happens to be a technical term's with the same name wikipedia page! (i wish google would figure out people aren't looking for that!)

Anyways.. every day we bouce back and forth between #4 and #2.. but #1 never changes..

Here are the stats of us verse #1 from moz:

#1: Page Authority: 56.8, Root Domains Linking to page: 158, Domain Authority: 54.6: root domains linking to the root domain 1.42k

my site: Page Authority: 60.6, Root domains linking to the page: 562, Domain Authority: 52.8: root domains linking to the root domain: 1.03k

So they beat us in domain authority SLIGHTLY and in root domains linking to the root domain.

So SEO masters.. what do I do to fix this? Get better backlinks? But how.... I can't just email GQ and ask them to write about us can I?

I'm open to all things.. Maybe i'm not using moz data correctly..  We should at least be #2. We get #2 every other day.