Okay, so I'm working with a site that has pretty good domain authority, but the interior pages are not well linked or optimized. So, it ranks for some terms, but everything goes to the home page.
So, I'd like to increase the authority of the interior pages. The client is not wild about spreading targeted juice via something like a footer. They also don't like a "Popular Searches" style link list. The objection is that it's not attractive. They currently use cute euphemisms as the linking text, so like "cool stuff" instead of "sheepskin seat covers." In that made up example, they'd like to rank for the latter, but insist on using the former.
What about a slide show with alt text/links? Would that increase the authority of those pages in a term-targeted kinda way? Are there other options? Does it matter how prominent those links are, like footers not as good as something higher up the page?
They currently use a pull-down kind of thing that still results in some pages having no authority. Do bots use that equally well? Thanks!