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We use them for some of our key landing pages, but for the majority of our pages (product pages, really) we let Google decide what to use for the meta description. These pages get a lot of medium to long-tail traffic and I feel like Google is going to do a better job of inserting bolded, keyword rich text from the page content and generating a better CTR than if I were to plug something in there myself. Would I be better off optimizing the the description for more of a direct match keyword instead of doing what I'm doing now (using Google generated descriptions to optimize for medium to long-tail keywords)?

Can anybody recommend a particular company or website where I might be able to find some help in creating a whitepaper for lead generation? We have a few subject identified, and we've written a handful of blog posts about these subjects already, so we have some content. We're just struggling with compiling it and formatting into an effective whitepaper format. I was hoping we might get some professional help with this first one.

So, a fairly prominent organization used our company in a case study on their website. They mentioned us in a tweet and linked to the case study on their site. I'd like to promote this to my own followers as well. Is it more appropriate to write a unique tweet mentioning the organization and linking to the case study, or should I just retweet their original tweet.

Is there any way to add 301 redirects to individual posts on a blogger-hosted blog? We're getting ready to finally move our blog off of Blogger and onto our own webserver. We're probably going to use BlogEngine.net to run it. right now the blog is located at blog.MySite.com.  We're probably going to move it to MySite.com/Blog. We don't have any really popular posts and we only really get ~10 visits a day on about 70 posts. Just trying to figure out the best way to handle this without inadvertently shooting myself in the foot.

We're getting ready to re-launch a redesigned site and I was hoping to use the opportunity to get some quality links. Are some of the higher-quality web design gallery sites still ok to submit to? Did Penguin have any effect on these? Just looking for opportunities for a little boost from our re-launch.